CX management startup Nextiva launches hub in Bengaluru; plans to hire 150 in India
The new roles in the Bengaluru office will be in the product and tech divisions. This expansion also involves the complete integration of Simplify360, the AI-powered customer experience platform that Nextiva acquired in 2023.
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Customer experience (CX) management platform Nextiva announced on Friday the launch of its innovation centre in Bengaluru. This will be its second-largest facility outside the US, and the company plans to further increase its Indian workforce.Nextiva, an Arizona-based unicorn valued at $2.7 billion in its last funding round in late 2021, has more than doubled its headcount in India to 300 in the past year, and plans to hire 150 more this year, chief executive Tomas Gorny told ET.Gorny also commented on the evolving perception of India's tech talent, stating, "When you think about 20 years ago, people looked at India as an outsourcing hub. This has started changing with the advancement of the school systems and education. India went from being looked at as just an augmentation centre to a very progressive talent pool. Many AI companies from India are way more progressive than those in the US."Founded in 2006 and backed by Goldman Sachs, Nextiva offers cloud-based communication tools for businesses. These include voice over internet protocol (VoIP) phone systems, team messaging, video calls, and basic customer relationship management (CRM) features. The platform aims to help companies streamline both internal collaboration and customer communication through a unified, AI-powered system.While Nextiva's customer base is predominantly in North America and Europe, the company also services Indian businesses, including ITC , Cred, Upgrad, PhonePe, Meesho, and Axis Max Life.According to chief product and technology officer Senthil Velayutham , the new roles in the Bengaluru office will primarily be within the product and tech divisions. He emphasised the critical role of the Indian team, stating that "the core platform development of the company's customer experience technology is done in India." "The core AI is built here, and some of the core platforms are built in India. I would say India is one of the centres of gravity for us," he added.This expansion also involves the complete integration of Simplify360, the AI-powered customer experience platform that Nextiva acquired in 2023. It will now operate entirely under the Nextiva brand.Nextiva joins a growing list of AI-focused unicorns establishing hubs in India and seeking local talent. ET reported on April 9 that data management firm Reltio launched its R&D hub in Bengaluru and is scaling its local team. Fleet management startup Motive also intends to more than double its India headcount in the coming year. Abbyy Software , a unicorn specialising in AI-powered document automation, has opened an R&D centre in Bengaluru with plans to double its headcount over the next year.
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