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Aldi announces store is changing its name to honour major event

Aldi announces store is changing its name to honour major event

Daily Mail​02-07-2025
One supermarket is celebrating the long anticipated Oasis comeback with a very special tribute to the Britpop band - and it's sure to catch the attention of devoted fans.
Tapping into the musicians' northern roots, Aldi has rebranded one of its locations in Manchester to be pronounced with the distinctive Mancunian accent Noel and Liam Gallagher are known and loved for.
The store - now labelled as 'Aldeh' to signal a phonetic change - is sure to delight shoppers in the Bury New Road store in Prestwich, where many will likely be stopping by ahead of the group's concert in nearby Heaton Park, taking place from 11th to 20th of July.
The performances, kicking off this weekend, have come after years of reunion rumours repeatedly squashed by the notoriously feuding musicians.
Oasis kick off their reunion gigs on 4th July, and will be playing in their home city at Heaton Park from 11th –20th July.
'Manchester is a vibrant city with a rich musical history, and with the Oasis reunion, we wanted to mark the occasion,' said Julie Ashfield, Chief Commercial Officer at Aldi UK.
'By temporarily renaming our Bury New Road store to "Aldeh", we're celebrating both the local dialect and the legendary band that has brought so much joy to fans worldwide.'
As part of the Oasis celebrations, the supermarket has also launched a new range of Aldimania Bucket Hats (£4.99) which will be on sale in stores nationwide from 3rd July, while stocks last.
Meanwhile, excitement is brewing ahead of the comeback. On Monday, the band is thought to have arrived in Cardiff ahead of the first gig of their hotly-anticipated reunion tour, after a last minute change to the plans.
The brothers will reunite on stage at Cardiff's Principality Stadium on Friday - in their first gig in 15 years.
Their tour will feature stadium shows across the United Kingdom, Ireland, Japan, South Korea and North, Central and South America, where it will conclude with a show at São Paulo's Estádio do Morumbi on November 23.
Ans fans became convinced that the duo had already arrived in Wales to sound check at the stadium after people heard music coming from inside.
It had also been revealed the brothers have enlisted new bandmates for the tour, with drummer Joey Waronker and guitarists Andy Bell, Gem Archer and Paul 'Bonehead' Arthurs on board.
A source told The Mirror: 'With a new lineup and it being such a huge first show, the boys will do some songs inside the venue too.
'Some tours would start with a smaller show or take a week or two to get into the groove again- but there is no time for that, and also Liam and Noel want every night to be massive.
'This is such a huge comeback show, and they are taking it very seriously, it all points to it being an incredible comeback tour.'
Supporters have since reacted to hearing rehearsals for the Gallagher brothers' gig kicking off in Wales, taking to social media.
One fan shared a clip saying: 'Hello, so it is Monday, the gig is this weekend and you can probably hear it behind me already - the sound check is happening.
'I'm not sure what song it is but it defintiely sounds like Oasis. There was just instruments earlier but now there is vocals so they seem to be in Cardiff already. Which is very early for a sound check. '
Meanwhile sharing other clips, people said: 'Oasis soundcheck in Cardiff just now, @liamgallagher sounding biblical,';
'THEY'RE IN THERE!!! @liamgallagher and @oasis are testing @principalitysta speakers in Cardiff and they are LOUD,';
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