Jacquemus opens Los Angeles boutique
It was impossible to miss the opening of the new Jacquemus boutique on Thursday afternoon in Los Angeles. Announced around a viral campaign on social media, the event invited the general public to come and discover the new space from 11 a.m., attracting hundreds of customers, most of them in Jacquemus outfits, ready to wait a few hours before treading the terracotta parquet floor of its new boutique.
Located at 8800 Melrose Avenue, a few steps from the cult Maxfield, Simon Porte-Jacquemus' new address set up a temporary market for the occasion, with multiple stalls of bananas, daisies and roses, all yellow. On the sidewalk, the banana-shaped Jacquemus mobile took guests in turn for a quick tour of West Hollywood.
After cutting the inauguration ribbon in front of a hundred people armed with their iPhones, the VIP cocktail party finally opened at 5 p.m. In attendance were a host of influencers, models, TV and reality TV stars, including Lori Harvey, Kristin Cavallari, Benito Skinner, Cole Sprouse, Noah Beck, Vinnie Hacker and Nicholas Chavez. Also present, Anwar Hadid -Bella and Gigi's little brother - designer Eli Russell Linnetz, director Luke Gilford and "White Lotus" actor Jon Gries.
Long time occupied by the John Varvatos brand, and taken over a year ago by the Louis Vuitton pop-up, which created a flamboyant set-up around the famous Pont Neuf bridge, the store occupies a surface area of 2,700 square feet.
Inside, terracotta brick floors complement limestone clay stucco walls. At the center of the boutique were two 10-meter-long sunshine-yellow sofas with striped cushions. Antique Egyptian vases, chairs by Jean Royère, mid-century chandeliers, ceramics by French artist Mathilde Martin and a table lamp by Frank Lloyd Wright displayed the designer's personal tastes. A 1999 photograph by David Hockney and a small bronze bather by Pierre-Auguste Renoir completed the decor.
Presented in preview was "La Galerie", a range of vintage items, each piece selected by the designer. This collection will begin with around 20 pieces of jewelry – earrings, brooches, necklaces, bracelets – that have a sculptural focus in addition to decorative objects such as boxes, small trays and keepsake dishes. Curated from vintage markets and galleries across Europe, the items primarily date between the 1920's and 1960's and showcase handcraft across various materials and techniques.
In a nod to Los Angeles and the Californian lifestyle, a selection of chrome objects was also on display, including dumbbells, yoga mats, skipping ropes and water bottles.
The Jacquemus boutique in Los Angeles is the fifth worldwide, after Paris, New York, London and Dubai.
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