US Kellogg's cereal similar to axed favourite spotted in major UK supermarket
Kellogg's cereals are a staple in many households. Offering everything for adults and kids, it's difficult to find one that we don't like.
One that is popular in the US has travelled across the pond to the UK for the first time, and it is being compared to a fan-favourite that was axed from shelves over a decade ago.
Shoppers have spotted the brand's packs of Kellogg's Smacks on shelves at a Morrisons supermarket, with a 330g box being priced at £2.50.
A classic in the States, the puff wheat cereal boasts a classic crunchy texture and a honey-sweet taste. Since it is already sweetened, it does not need any extra sugar added for taste.
However, on the Facebook Group Snack Reviews, where it was first posted last week, members have commented it seems as though it will taste very similar to Sugar Puffs that underwent an overhaul in 2014.
Sharing their thoughts, one member said: "Basically Sugar Puffs then lol." Another agreed: "Definitely Sugar Puffs!!"
Echoing the same sentiment, a third wrote: "They'll always be Sugar Puffs to me. They're puffed wheat and sugar."
Even better, Morrisons has confirmed to the Daily Record that the US Kellogg's cereal can be found in 300 stores for the next two weeks. After a fortnight, they will be rolled out to all 419.
Speaking of the cereal's appearance in UK stores, spokesperson for Kellanova, the company which owns Kellogg's, said: ''As shoppers have started to notice, our Smacks cereal is back for a limited time only.
"On shelves in a select number of stores, the treat cereal is only making a brief return and once it's gone, it's gone!''
Sugar Puffs, made by Quaker Oats, was a popular UK cereal that first launched in 1957, although it was pulled off shelves and had to be rebranded in 2014 as Honey Monster Puffs.
It came after the cereal underwent a recipe change after the government began to crack down on the sugar content of food products that were marketed towards children.
The new recipe was adjusted to reduce the sugar content by 8 per cent and increase the honey content by 20 per cent compared to the original cereal.
News of the cereal being spotted at Morrisons in the UK comes after Mars Wrigley brought back the nostalgic White Maltesers to stores earlier this year for the first time in 11 years.
Axed back in 2014, the white chocolate version of the airy and crunchy chocolate bites officially made their comeback to supermarkets and retailers from June 16.
That's not all, as the beloved Milky Way Crispy Rolls, which were discontinued in 2022, officially returned to store shelves in February, with two new flavours now available - Bounty and Twix.
Kellogg's Smacks (330g) are now available in 300 Morrisons stores for the next two weeks before being rolled out to all 419.
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