Iconic alcoholic drink on tap for first time in pubs across the UK
DRINKERS will be able to get an iconic alcoholic drink on tap for the first time in pubs across the UK.
Nostalgic favourite Hooch will be available on draught at pubs and arenas across the country.
In particular, the zesty original Lemon Hooch will be on tap.
The fruity alcopop is usually sold in cans or bottles at supermarkets, bars and pubs.
It's a mix of vodka and real fruit juice, and comes in at 3.4% ABV.
It's launching this month and will be sold for between £5.50 and £5.95, although this will vary across pubs and venues.
The full list of locations hasn't been revealed yet but Hooch has said it will release this soon on its social media accounts.
Hooch is a 90s cult classic that had risen to fame alongside similar alcopops like Smirnoff Ice, WKD, Bacardi Breezer and VK.
Although alcopops had waned in popularity in more recent years, they appear to be staging a comeback.
Yesterday it was revealed that Bacardi Breezers are returning to supermarket shelves years after being discontinued in the UK.
Meanwhile Gen Z has been going wild for the fruity Buzzballz drinks, which are set to launch at their cheapest price in Aldi soon.
Alcopop makers are now not only hoping to provide some nostalgia but also to capture the attention of Gen Z.
Jacob Barrett, brand manager for Hooch, said: "Launching Hooch on draught is a landmark moment for the brand as we celebrate 30 iconic years.
"This isn't just a new format, it's a bold new era for Hooch, designed for longer, more sociable summer serves and promises to bring something refreshingly different to the T-bar."
What other drinks are launching in time for summer?
As the summer approaches, brands and supermarkets are thinking more about their drinks offerings.
Morrisons has started selling three flavours of pre-mixed 75cl cocktails for just £6 or two for £10.
The flavours are Bliss on the Beach, Cosmo, or Passion Fruit Martini.
Iconic fizzy drink brand Schweppes has also launched a series of alcoholic cocktails, including the Gin Twist and Paloma Bliss.
These come in 250ml cans for £2.29 each.
Aldi has a range of ready-to-drink cocktail cans selling for a bargain 99p and they come in 13 new flavours.
These include Spicy Margarita and Cocobay Strawberry.
Meanwhile Lidl has a dupe of the popular Whispering Angel rose that costs just £10.99 - half the price of the original £22.50 version.
How to save money buying alcohol
Alcohol can be pricey if you're planning a party or hosting an event but there are ways to cut costs.
It's always important to drink responsibly, here, Sun Savers Editor Lana Clements share some tips on getting booze for the best price.
Stocking up can mean big savings on drinks, especially if you want to buy wine or fizz.
The big supermarkets regularly offer discounts of 25% when you buy six or more bottles of wine. The promotions typically run in the lead up to occasions such as Bank Holidays, Christmas and Easter.
If you know you are going to need booze later in the year, it can be worth acting when you see offers.
Before buying your preferred drink make sure you shop around to find the best price – you can use a comparison site such as pricerunner.com or trolley.co.uk.
Don't forget that loyalty cards can unlock better savings so make sure you factor that in too.
If you like your plonk, wine clubs can also be a good way to save money and try new varieties. You'll usually have to pay a membership fee in return for cheaper price so work out if you will be buying enough to make the one off cost worthwhile.
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