logo
YouTube turns to AI to spot children posing as adults

YouTube turns to AI to spot children posing as adults

Bangkok Post5 days ago
SAN FRANCISCO - YouTube has started using artificial intelligence (AI) to figure out when users are children pretending to be adults on the popular video-sharing platform amid pressure to protect minors from sensitive content.
The new safeguard is being rolled out in the United States as Google-owned YouTube and social media platforms such as Instagram and TikTok are under scrutiny to shield children from content geared for grown-ups.
A version of AI referred to as machine learning will be used to estimate the age of users based on a variety of factors, including the kinds of videos watched and account longevity, according to YouTube Youth director of product management James Beser.
"This technology will allow us to infer a user's age and then use that signal, regardless of the birthday in the account, to deliver our age-appropriate product experiences and protections," Beser said.
"We've used this approach in other markets for some time, where it is working well."
The age-estimation model enhances technology already in place to deduce user age, according to YouTube.
Users will be notified if YouTube believes them to be minors, giving them the option to verify their age with a credit card, selfie, or government ID, according to the tech firm.
Social media platforms are regularly accused of failing to protect the well-being of children.
Australia will soon use its landmark social media laws to ban children under 16 from YouTube, a top minister said late last month, stressing a need to shield them from "predatory algorithms."
Communications Minister Anika Wells said four-in-ten Australian children had reported viewing harmful content on YouTube, one of the most visited websites in the world.
Australia announced last year it was drafting laws that will ban children from social media sites such as Facebook, TikTok and Instagram until they turn 16.
"Our position remains clear: YouTube is a video sharing platform with a library of free, high-quality content, increasingly viewed on TV screens," the company said in a statement at the time.
"It's not social media."
On paper, the ban is one of the strictest in the world.
It is due to come into effect on Dec 10.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

YouTube turns to AI to spot children posing as adults
YouTube turns to AI to spot children posing as adults

Bangkok Post

time5 days ago

  • Bangkok Post

YouTube turns to AI to spot children posing as adults

SAN FRANCISCO - YouTube has started using artificial intelligence (AI) to figure out when users are children pretending to be adults on the popular video-sharing platform amid pressure to protect minors from sensitive content. The new safeguard is being rolled out in the United States as Google-owned YouTube and social media platforms such as Instagram and TikTok are under scrutiny to shield children from content geared for grown-ups. A version of AI referred to as machine learning will be used to estimate the age of users based on a variety of factors, including the kinds of videos watched and account longevity, according to YouTube Youth director of product management James Beser. "This technology will allow us to infer a user's age and then use that signal, regardless of the birthday in the account, to deliver our age-appropriate product experiences and protections," Beser said. "We've used this approach in other markets for some time, where it is working well." The age-estimation model enhances technology already in place to deduce user age, according to YouTube. Users will be notified if YouTube believes them to be minors, giving them the option to verify their age with a credit card, selfie, or government ID, according to the tech firm. Social media platforms are regularly accused of failing to protect the well-being of children. Australia will soon use its landmark social media laws to ban children under 16 from YouTube, a top minister said late last month, stressing a need to shield them from "predatory algorithms." Communications Minister Anika Wells said four-in-ten Australian children had reported viewing harmful content on YouTube, one of the most visited websites in the world. Australia announced last year it was drafting laws that will ban children from social media sites such as Facebook, TikTok and Instagram until they turn 16. "Our position remains clear: YouTube is a video sharing platform with a library of free, high-quality content, increasingly viewed on TV screens," the company said in a statement at the time. "It's not social media." On paper, the ban is one of the strictest in the world. It is due to come into effect on Dec 10.

Association revises digital spending forecast to 5% growth
Association revises digital spending forecast to 5% growth

Bangkok Post

time5 days ago

  • Bangkok Post

Association revises digital spending forecast to 5% growth

The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn. The revision marked the second-lowest growth rate in its 13 years of recording data. Advertisers should capture consumer attention and offer them a good experience to encourage purchases, according to marketers. "Consumers are still cautious about spending, affecting the growth of the digital channel, though it remains important for marketers,' Arpapat Boonrod, managing director for clients in Thailand at market researcher Kantar, told the "DAAT Day 2025" event on Thursday. In the first half digital ad spending tallied 15.8 billion baht, while in the second half it is forecast to reach 17.2 billion. The top five sectors that use digital channels are skincare with digital ad spending worth 5.2 billion baht, representing a growth 21%, up for the third consecutive year. This was followed by non-alcohol drink products with spending of 3 billion baht, up 17%, while automotive spending declined to 2.5 billion, telecom 2.3 billion baht and daily products 2.2 billion baht. In the media channel, ad spending on Meta (combined Facebook and Instagram) continued to take the biggest share worth 8.4 billion baht, while TikTok ads expanded 63% to 6.77 billion baht, YouTube 4.3 billion baht, small social platforms 2.1 billion baht, online video 1.9 billion baht, LINE 1.7 billion baht, e-commerce 1.3 billion baht and display 1 billion baht. In 2025, TikTok is expected to be in second place for the first time, surpassing YouTube. TikTok was third last year. Paruj Daorai, president of the DAAT, said attention is a valuable commodity given the omnipresence of mobile devices and other distractions. This constant shifting results in significant time loss and reduced productivity, with individuals spending a considerable portion of their day struggling to refocus. Mr Paruj said globally people check their mobile phones an average of 58 times per day. Each time a phone is checked, it takes one to 1.5 minutes for them to refocus, causing 1.2 hours of lost focus per day, accumulating to 438 hours or 18 days per year of lost focus. For office workers, attention shifts happen roughly every three minutes due to distractions, and it takes about 30 minutes to refocus on the original task. This means that in an eight-hour workday, workers are ineffective for roughly seven hours per day, amounting to 35 hours per week. Combining the time lost from mobile phone checks and attention shifts at work, people collectively lose approximately 93 days, or one-quarter of a year, due to fragmented attention and inability to fully focus. This loss extends beyond mere time, impacting life opportunities, business opportunities and the value individuals could create. He said the world needs an "attention economy", as attention drives everything and can be converted into money, business, votes and other forms of value. The key to captivate people is creating unforgettable moments that resonate even after the screen is off, said Mr Paruj. Advertisers and businesses should adapt their strategies to not only capture attention but also to create memorable experiences and lasting value for consumers, acknowledging that the biggest competitors are no longer just other businesses but rather the very lifestyle that fragments attention. Werapong Goo, senior vice-president of corporate strategy of Lineman Wongnai, said the heart of good digital marketing is to get consumer attention effectively, and convert attention into tangible results.

Thai banks start cutting interest rates
Thai banks start cutting interest rates

Bangkok Post

time5 days ago

  • Bangkok Post

Thai banks start cutting interest rates

Thailand's top banks have started cutting lending rates, following the central bank's move on Wednesday to reduce the benchmark policy rate to a two-year low of 1.50% to support a weakening economy hit by US tariffs. Bangkok Bank, the country's largest lender by assets, led the move with a 25-basis-point cut to lending rates, matching the central bank's reduction. State-controlled Krungthai Bank and the Government Savings Bank also announced similar reductions. The reductions 'aim to help all customer groups quickly adapt to significant challenges arising from shifts in global production structures and supply chains, as well as intensifying competition in the near future', said Payong Srivanich, president of Krungthai Bank, who also heads the Thai Bankers Association. The central bank's Monetary Policy Committee voted unanimously on Wednesday to cut the benchmark rate to 1.50%, bringing the total reductions to 100 basis points since October. Thursday's moves mark the first time in the current easing cycle that Thai lenders have fully passed on a central bank rate cut, after previously passing through an average of just 43% of the past three reductions, according to BoT estimates. The Bank of Thailand has signalled its monetary policy will remain accommodative as it sees a slowdown in economic growth lasting into early 2026 due to the impact of a 19% US tariff on Thai goods, subdued domestic consumption and a decline in tourist arrivals. Incoming governor Vitai Ratanakorn, who will succeed Sethaput Suthiwartnarueput on Oct 1, lauded Bangkok Bank's move to lower lending costs. In a Facebook post, Mr Vitai said cheaper funds will help 'take care' of the business sector and the people. The former president of the Government Savings Bank is scheduled to chair his first rate meeting on Oct 8. The Pheu Thai-led government has long been urging banks to cut borrowing costs to help small businesses and households struggling to repay debt that soared during the pandemic. On Wednesday, Finance Minister Pichai Chunhavajira said the latest rate cut would help improve liquidity and support the Thai baht. Lower rates will also discourage banks from parking money with the central bank, he told reporters. But the lending rate cuts could further squeeze profit margins at major Thai banks, as net interest margins — already under pressure from weak loan growth — face additional strain, according to Sarah Jane Mahmud, a senior analyst at Bloomberg Intelligence. Bangkok Bank could be the most impacted, she said.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store