Infobip brings voice calling to WhatsApp Business users
The feature allows businesses to receive and initiate voice calls globally, using WhatsApp's native interface so customers never leave the app. Calls can be started directly from WhatsApp chats, interactive messages, or deep links embedded in websites and apps, providing multiple convenient entry points. Integration with Infobip Conversations, the company's cloud contact center solution, enables customer support agents to switch seamlessly from chat to voice while maintaining unified conversation history and context.
"Our customers consistently emphasize that voice is essential for providing outstanding service, particularly when it comes to complex matters that demand real-time interaction', said Zeid Shubailat, Director at Infobip. 'By introducing WhatsApp Business Calling, we're bringing together the convenience of chat and the immediacy of voice - within a trusted, secure, and branded environment that customers know and value."
Available across global markets, WhatsApp Business Calling supports industries such as retail, banking, airlines, and eCommerce by enabling faster issue resolution. By embedding app-based voice within WhatsApp, it reduces friction and ensures seamless customer interactions. Integrated reporting and billing with the WhatsApp Business Platform simplify operations and provide valuable insights.
A key advantage of WhatsApp Business Calling is branded calling: verified business profiles display the company name, logo, and checkmark during calls, reinforcing brand authenticity, combatting fraud, and boosting customer trust and answer rates. This feature aligns with Infobip's commitment to trusted, safe, and branded communication channels and complements the upcoming launch of Infobip's Branded Calling ID (BCID) solution later this year.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.
Recent award wins include:
Infobip named among Top 75 in Fortune's Europe's Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
Infobip named one of the top CPaaS providers in Metrigy's CPaaS MetriRank Report (Dec 2024)
Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research's RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
Infobip named to Fast Company's Annual List of the World's Most Innovative Companies (March 2024)
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