Mercedes-Benz Egypt Hosts Exclusive F1® Movie Premiere in ScreenX
Filmed at actual Formula 1® races around the world, the film will deliver authentic racing action combined with equally compelling characters and a powerful story. As an official promotional partner of Apple Original Films and Warner Bros. Pictures, MercedesAMG supported the film crew with F1® team know-how as well as performance vehicles and sports-car models from its current portfolio. Off the racetrack, an SL, a G-class and a GT are featured on screen. The MercedesAMG Official FIA F1® Safety Car and Medical Car were also provided for use in the movie, in action. A global co-promotion campaign in AMG's core markets supporting the movie's release will round off the partnership.
Before the screening, Stefanie Volz, CEO of Mercedes-Benz Egypt, welcomed guests with opening remarks, saying:
'We're incredibly proud to be hosting Egypt's first-ever movie premiere at the newly launched ScreenX by Scene Cinema, offering a viewing experience that mirrors the adrenaline and intensity of Formula 1. The F1 film is a tribute to passion, performance, and authenticity—filmed at actual Grand Prix events and brought to life with Mercedes-AMG's performance vehicles and motorsport expertise. I would also like to extend our sincere thanks to Scene Cinemas for introducing this exceptional format to Egypt and Africa for the first time, and to United Motion Pictures for their valued support as the sole theatrical distributor of Warner Bros. in Egypt.
The event started with red carpet moments for the VIP guests, along with a special display for the latest Mercedes-AMG GT 63 Coupé at the entrance, followed by a hospitality & cocktail reception in the cinema VIP area. It is worth mentioning that this is the first-ever movie premiere in Egypt to be held in the ScreenX format, delivering an immersive panoramic viewing experience that brought the high-stakes world of Formula 1® to life, across three walls of cinema.
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