The NEOM McLaren Formula E Team and Oxagon unveil special edition livery for the London E-Prix
Unveiled at McLaren Racing Live: London, a two-day fan experience in Trafalgar Square, the new design reimagines the team's regular season livery, retaining its key design elements but reworked into a striking blue 'away kit', creatively expressing the ambition of Oxagon, NEOM's reimagined industrial city.
The partnership between Oxagon and the NEOM McLaren Formula E Team highlights the power of strategic collaboration to drive meaningful change. By combining McLaren's desire for pushing boundaries of innovation with Oxagon's vision for advanced and clean industries, the two organizations are working to redefine how technology and design converge to shape the future of industry – within NEOM and beyond.
Developed between the two brands, the livery introduces dynamic new colors inspired by Oxagon, while retaining the signature papaya elements that define McLaren Racing's visual identity. This distinctive design will also feature on the race suits and helmets of drivers Sam Bird and Taylor Barnard.
'This special edition livery offers a fresh take on our existing design — a purposeful 'alternate' livery that shines a light on Oxagon, one of NEOM's key regions,' said Ian James, Managing Director and Team Principal, McLaren Electric Racing. 'It represents more than bold visuals; it symbolizes a partnership rooted in innovation, collaboration and real-world industrial transformation.'
'Our work with the NEOM McLaren Formula E Team demonstrates how cross-industry partnerships can accelerate sustainable transformation,' said Vishal Wanchoo, CEO of Oxagon. 'By combining McLaren's performance and efficiency with Oxagon's vision for clean, connected manufacturing, we're advancing the kind of innovation that is shaping the future of industry.'
Since the launch of the international Oxagon x McLaren Accelerator Program in 2023, two successful cohorts of scale-ups from around the world have completed the 12-week program designed to fast-track deep tech and next generation solutions to advance industries in the Oxagon region. From autonomous mobility to smart logistics and supply chain innovation, the program has already led to pilot projects within NEOM and commercial opportunities across the Kingdom of Saudi Arabia. In 2024, out of seven companies, four were shortlisted to pilot their technologies in the port on HSE, robotic container handling and condition-based predictive maintenance.
Established in 2022, the partnership between NEOM and McLaren Electric Racing extends beyond motorsport sponsorship to reflect a shared drive for high performance, innovation and the development of future talent. Revealed in London and inspired by Oxagon, the livery captures the spirit of the partnership and its role in advancing progress through design, technology and shared values.
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