This travel trend generated over R1 billion for SA tourism in 2024
Glamping allows travellers to experience nature up close. However, unlike regular camping, glamping allows travellers to enjoy modern conveniences and luxury. Many glamping tents even look like luxury homes.
South African Tourism reports that the local glamping industry generated an estimated $65.8 million (approximately R1.18 billion) in 2024. That's being highlighted ahead of Africa's first Glamping Expo, which is set to take place later this week.
Furthermore, the glamping travel trend will only grow in the coming years. Based on a market report by Grand View Research, South African Tourism expects the industry to be worth $89.5 million by 2030.
It's mainly millennials and Gen Zs who love this travel trend. This age group famously appreciates quirky, experience-based travel options. Certainly, glamping provides a unique sense of closeness to the outdoors, with some sites offering nights under starry Karoo skies or the opportunity to see wild animals.
In a first for the continent, the Glamping Expo takes place on 20-21 June at the Johannesburg Expo Centre. South African Tourism and Gauteng Tourism Authority are supporting the event as part of efforts to promote rural development and diversify the country's tourism attractions.
Delegates will gather under the theme 'Reimagining Innovation & Regenerative Tourism'. This aims to spotlight how the glamping travel trend can support sustainable tourism development.
South Africa is a hotspot for glamping innovation in the Global South. This is thanks to the availability of luxury travel experiences and a growing emphasis on sustainability.
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