Snoop Dogg becomes co-owner of Welsh soccer club Swansea
The former Premier League club, which plays in the English second division, didn't disclose financial details in Thursday's announcement, which shines a spotlight on yet another unheralded team from Wales after Wrexham's well-documented journey.
'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,' the American rapper and entertainment icon said in the announcement.
Snoop Dogg has become a 'co-owner and investor' of Welsh soccer club Swansea.
AP
'The story of the club and the area really struck a chord with me,' he added. 'This is a proud, working-class city and club. An underdog that bites back, just like me.'
Snoop Dogg, who has more than 88 million Instagram followers, helped launch the team's 2025-26 home shirt last weekend.
'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,' the rapper and entertainment icon said in the announcement.
AFP via Getty Images
The club ownership group added: 'To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile.'
Luka Modric, who recently signed with AC Milan from Real Madrid, joined Swansea's ownership group in April.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
6 minutes ago
- Yahoo
Snoop Dogg is latest American celebrity to buy a stake in an English Football League club
Snoop Dogg told us long ago that he's got his mind on his money and his money on his mind. Now he's got his mind on using some of that money to become the latest American celebrity to invest in an English Football League team. On Thursday, Welsh club Swansea City announced that the hip-hop legend, whose real name is Calvin Broadus, is joining its ownership group. It was not disclosed what percentage of the club is now owned by Snoop Dogg or how much he invested in the team. The announcement came days after the "Gin & Juice" rapper helped reveal Swansea City's uniforms for the upcoming season by posing in the new home jersey in a video posted to Instagram. Read more: Snoop Dogg puts mind, money on bowl. Not that kind of bowl. A college football bowl game 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City," Snoop Dogg said in a statement released Thursday by Swansea City. 'The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. 'I'm proud to be part of Swansea City. I am going to do all I can to help the club.' Swansea City plays in the EFL Championship, the league's second tier, which means Snoop Dogg's team will be competing against the likes of Wrexham, which was famously purchased in 2020 by actors Rob McElhenney and Ryan Reynolds, and Birmingham City, which boasts NFL legend Tom Brady as a minority owner. Read more: How many youth football players have six-figure deals? A 9-year-old in Snoop Dogg's league does Other famous Americans who own stakes in EFL teams include Lakers superstar LeBron James (Liverpool) and former NFL star J.J. Watt and his wife and former NWSL star Kealia Watt (Burnley). Once a polarizing gangsta rapper and now a beloved pop culture icon, Snoop Dogg has expressed interest in owning a soccer team before. The "Drop It Like It's Hot" rapper told the Daily Record in 2012 that he wouldn't mind purchasing a stake in a specific Scottish club. 'I see how passionate Celtic fans are about their team," Snoop Dogg said, "and I could see myself making an investment if any of the board wanted to sell.' Read more: How Snoop Dogg became America's sweetheart at the Paris Olympics He added: 'The boxes at Celtic would never be the same once I have hosted a party there.' Now Snopp Dogg is finally a club owner, and Swansea City is happy to have him. 'To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile," the club said in a statement. 'Snoop's colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club. ... We expect his involvement to support us putting as competitive a team as possible out on the field." Get the best, most interesting and strangest stories of the day from the L.A. sports scene and beyond from our newsletter The Sports Report. This story originally appeared in Los Angeles Times.
Yahoo
6 minutes ago
- Yahoo
Arsenal signs England forward Noni Madueke from Chelsea
LONDON (AP) — Arsenal's transfer spree continued with the signing of England forward Noni Madueke from Chelsea on Friday. He is Arsenal's fourth signing of the offseason after midfielders Martin Zubimendi and Christian Norgard and goalkeeper Kepa Arrizabalaga. The 23-year-old Madueke's move comes after two and a half years at Chelsea, where he won the Club World Cup and Conference League. 'Noni already has valuable experience at the top level and we know he will make a big impact at Arsenal," sporting director Andrea Berta said. Madueke reportedly signed for a fee of 48.5 million pounds ($65 million) on a five-year contract. Madueke is also a part of Thomas Tuchel's England squad and is in contention to play at next year's World Cup if the team qualifies. 'Noni is an exciting and powerful young player, with his performances and numbers in recent seasons being of consistently high quality," Arsenal manager Mikel Arteta said. 'At just 23, Noni already brings experience of club and international football, and he knows the Premier League very well. Having seen the quality of Noni's performances up close in recent seasons, we're really excited he is joining us." ___ AP soccer: The Associated Press
Los Angeles Times
7 minutes ago
- Los Angeles Times
Snoop Dogg is latest American celebrity to buy a stake in an English Football League club
Snoop Dogg told us long ago that he's got his mind on his money and his money on his mind. Now he's got his mind on using some of that money to become the latest American celebrity to invest in an English Football League team. On Thursday, Welsh club Swansea City announced that the hip-hop legend, whose real name is Calvin Broadus, is joining its ownership group. It was not disclosed what percentage of the club is now owned by Snoop Dogg or how much he invested in the team. The announcement came days after the 'Gin & Juice' rapper helped reveal Swansea City's uniforms for the upcoming season by posing in the new home jersey in a video posted to Instagram. 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,' Snoop Dogg said in a statement released Thursday by Swansea City. 'The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. 'I'm proud to be part of Swansea City. I am going to do all I can to help the club.' Swansea City plays in the EFL Championship, the league's second tier, which means Snoop Dogg's team will be competing against the likes of Wrexham, which was famously purchased in 2020 by actors Rob McElhenney and Ryan Reynolds), and Birmingham City, which boasts NFL legend Tom Brady as a minority owner. Other famous Americans who own stakes in EFL teams include Lakers superstar LeBron James (Liverpool) and former NFL star J.J. Watt and his wife and former NWSL star Kealia Watt (Burnley). Once a polarizing gangsta rapper and now a beloved pop culture icon, Snoop Dogg has expressed interest in owning a soccer team before. The 'Drop It Like It's Hot' rapper told the Daily Record in 2012 that he wouldn't mind purchasing a stake in a specific Scottish club. 'I see how passionate Celtic fans are about their team,' Snoop Dogg said, 'and I could see myself making an investment if any of the board wanted to sell.' He added: 'The boxes at Celtic would never be the same once I have hosted a party there.' Now Snopp Dogg is finally a club owner, and Swansea City is happy to have him. 'To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile,' the club said in a statement. 'Snoop's colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club. ... We expect his involvement to support us putting as competitive a team as possible out on the field.'
