Klarna Saved $2 Million After Cutting Ties With Salesforce
Klarna Group Plc Chief Executive Officer Sebastian Siemiatkowski said his company saved around $2 million after it severed ties with Salesforce Inc. in favor of data tools it built using artificial intelligence.
Previously, data on Klarna's relationships with merchants was spread over multiple platforms owned by Salesforce as well as in emails, calendars, and cloud documents, Siemiatkowski said at the SXSW London conference. Now the fintech giant is in the process of consolidating the data in one place and will use AI to make better sense of it.
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