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Ford Stock (NYSE:F) Gains, 'For America From America' Takes Root

Ford Stock (NYSE:F) Gains, 'For America From America' Takes Root

Globe and Mail14-04-2025

Just a few days ago, we brought in word that suggested that legacy automaker Ford's (F) marketing efforts seem to be taking hold, as evidenced by a big win for one dealership. New reports suggest that that win is nowhere near so anecdotal, and seems to be catching on with dealerships all over the United States. That proved welcome news to investors, who sent shares surging nearly 5% in Monday afternoon's trading.
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Sentry Ford in Massachusetts, just days ago, saw its best day in months after the 'For America, From America' campaign kicked in, complete with the employee pricing for all. And it turns out that plenty of other dealerships are reporting similar gains. Ford itself reported that dealer showroom traffic is up by 'double digits' after the campaign launched, and the ad itself drew over 41,000 views on YouTube since April 3, when it debuted.
That may not sound like much, but remember: this is a commercial. People were voluntarily going to YouTube to deliberately watch a commercial. Not get served a commercial with whatever content they were going to see. Rather, the commercial was the desired content. Meanwhile, Ford is following up its win with a big print ad in several major publications, including The Wall Street Journal and the Detroit Free Press, among others.
Back to the Nurburging
Remember when Ford headed off to the Nurburgring test track to show off the power of the Ford Mustang? We followed that news for weeks until discovering that, indeed, America's fastest car, and one of the world's fastest, was indeed the Ford Mustang. Now, Ford is heading back to the Nurburgring to take another shot at the world-famous track.
After the successful run back in December got formally announced, Jim Farley told everyone that Ford would be back with 'the ultimate 'Stang.' And reports suggest that Ford may be eyeing the top slot for itself. But that will be a challenge, though; the current record, the Mercedes-AMG One, currently stands at six minutes, 29 seconds for a lap. That is 29 seconds faster than the Mustang, reports note, and getting 29 seconds off a lap at Nurburgring is a tall, if not impossible, order to fill.
Is Ford Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Hold consensus rating on F stock based on three Buys, eight Holds and three Sells assigned in the past three months, as indicated by the graphic below. After a 14.03% loss in its share price over the past year, the average F price target of $9.81 per share implies 0.56% upside potential.
See more F analyst ratings
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