King, Karma & Ravi Gupta To Host World's First Music Jam At 36,000 Feet This Friendship Day; Deets Inside
This Friendship Day, House of McDowell's Soda is taking the celebration of friendship—yaari—to literal new heights. The brand is set to host the world's first-ever 'Yaari Jam" at 36,000 feet, transforming a chartered flight into the most exclusive jamming session in the sky.
Headlined by rap superstar King, the airborne celebration will also feature rapper Karma and stand-up comic Ravi Gupta, who are all geared up to bring music, masti, and mid-air memories to a pair of lucky winners and their yaars. The flight will depart from Mumbai and land in Kolkata, where the festivities will continue at the full-scale House of McDowell's Soda Yaari Jam event, headlined by King, Fossils, and Sanam.
A Contest Like No Other
But here's the twist—you can't buy your way onto this flight. Access is reserved for those who share their most unforgettable 'first with friends' stories. To enter, participants must tag House of McDowell's Soda on Instagram, unlock the exclusive microsite, and submit their yaari tales. The winning duo will join this once-in-a-lifetime sky-high party, receive VIP access to the Kolkata concert, backstage passes, and enjoy a luxurious suite stay—making it a celebration of friendship unlike anything ever done before.
A First-of-Its-Kind Tribute to Friendship
'We've jammed in clubs, across sprawling grounds, and on high-production stages — but never in the sky," said Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India. 'Music has always been a powerful connector, and we saw an opportunity to celebrate friendship in a way that felt truly extraordinary. A bunch of friends in the sky, vibing to music becomes the perfect symbol — elevated, joyful, and unforgettable."
Speaking about this unique gig, King shared, 'I've performed on countless stages, but jamming with friends at 36,000 feet in the air? That's a first. With a brand that truly celebrates yaari, it feels personal. I'm excited for a flight of laughter, conversation and endless music, mid-air—making this Friendship Day unforgettable."
Echoing the sentiment, Karma added, 'Friendship has always been the rhythm of my life. We've made memories in cafés, rooftops, and road trips, but the idea of taking our bond above the clouds? That's something else. I'm ready for conversations that don't end, laughter that echoes, and music that connects us mid-air."
Comedian Ravi Gupta couldn't hold back his enthusiasm either: 'No script, no stage—just a bunch of yaars jamming thousands of feet in the air. It's going to be one fun ride with King and Karma. I can't wait to see how it all unfolds!"
A Flight to Remember
As House of McDowell's Soda raises the bar—and the altitude—on friendship celebrations, it's clear that this isn't just a marketing gimmick. It's a heartfelt ode to real, unfiltered bonds. With King, Karma, and Ravi Gupta at the helm, this flight promises to be a musical and emotional high like no other.
Think you and your yaars have what it takes to jam above the clouds? Head to Instagram, tag @houseofmcdowells_soda, and share your ultimate friendship story. You just might end up cruising at 36,000 feet, making yaari history.
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July 24, 2025, 19:59 IST
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