Taylor Swift vs. Joe Rogan: Taylor Swift overtakes Trump podcast numbers in 'record time' on boyfriend Travis Kelce's show
Taylor Swift
's recent appearance on the
'New Heights'
podcast, hosted by NFL brothers Travis and Jason Kelce, has set new benchmarks in podcast viewership and audience engagement. The episode, which aired on Wednesday, quickly outpaced the initial performance of former President Donald Trump's interview with
Joe Rogan
in terms of concurrent viewers. Swift's two-hour conversation not only featured the announcement of her highly anticipated 12th studio album, The Life of a Showgirl, but also drew unprecedented streaming traffic, temporarily overwhelming the show's live broadcast capabilities.
The podcast's success highlights Swift's immense influence, capable of driving record-breaking listenership on both YouTube and Spotify, and underscores her status as one of the most powerful cultural figures today. It also reignites ongoing tensions between Swift and Trump, whose public criticism of the singer has intensified in recent years.
Taylor Swift breaks records: Beats Joe Rogan's Trump episode in just one hour
According to official streaming statistics, Swift's 'New Heights' episode attracted 1.3 million concurrent viewers during its first hour, far surpassing the 800,000 achieved by Trump's
Joe Rogan interview
. Despite lasting two hours, the livestream faced significant technical disruptions, crashing on YouTube at the 1-hour and 45-minute mark due to an overwhelming surge of viewers. The stream continued without interruption on Spotify.
The episode has already become the most-watched content in the history of the 'New Heights' YouTube channel.
Taylor Swift on Reclaiming Her Masters, Wrapping The Eras Tour, and The Life of a Showgirl | NHTV
Swift vs. Trump: Early and cumulative numbers
While Swift's interview claimed the top spot in first-hour engagement, Trump's appearance still maintains a larger cumulative audience. Within the first 12 hours, Trump's episode reached 11 million views compared to Swift's 9 million. By the 19-hour mark, Swift's numbers had matched Trump's earlier total.
Trump's episode, which has been on YouTube for nine months, has accumulated 59 million total views to date.
Massive surge in Spotify listenership
Spotify confirmed that Swift's appearance on the Kelce brothers' podcast generated a 3,000% increase in overall listenership for 'New Heights.' The platform also reported a 618% spike in female listeners, expanding an audience demographic that already leaned predominantly female.
This engagement boost underscores Swift's ability to mobilise her fan base, known as the 'Swifties,' to influence digital media consumption on a massive scale.
WNBA star Caitlin Clark summarised the cultural impact in a post on X (formerly Twitter):
'Swifties so powerful we broke the internet.'
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