Biolage taps Pamela Anderson as brand ambassador

Fashion Network

2 days ago

Biolage has named Pamela Anderson as the new face of the brand, marking its largest partnership in over three decades.
The partnership launches June 2 with a campaign featuring Biolage's best-selling Hydra Source collection and the new Full Rescue line. Anderson will appear in several upcoming campaigns aimed at both consumers and salon professionals.
"We are thrilled to partner with Pamela Anderson as she and Biolage Professional Hair Spa embark on this next chapter. Pamela is a global icon whose confident, realistic take on beauty has always inspired us. Grounded in who she is, she perfectly represents Biolage's mission of self-discovery and authentic beauty. Her journey to reconnect with the most meaningful parts of herself has transformed us from fans into true admirers," said Michael Sanchez, VP global marketing, Biolage.
"A true collaboration, our first campaign together brings these ideals to life in a way that resonates with anyone, anywhere, at any age. Alongside Pamela, we're excited to strip away the noise and help our community find clarity and purpose through intentional self-care.'
The announcement follows Biolage's major relaunch, which introduced vegan, cruelty-free formulas and eco-conscious packaging. Anderson, a lifelong advocate for animal rights and clean living, brings her signature elegance and authenticity to the role, perfectly capturing the brand's wellness-first approach to haircare.
The campaign launches on the heels of Anderson's recent Golden Globe and SAG Award nominations for her starring role in "The Last Showgirl". She will also soon appear opposite Liam Neeson in Paramount's " Naked Gun" reboot.
"At this point in my life and career, it's exciting to find a brand that aligns perfectly with my values," said Anderson. "Biolage is a vegan, cruelty-free, sustainable brand that I can feel good about partnering with – plus, I love the products! It truly is a dream collaboration for me."