Coco Gauff's Special Outfit at the Italian Open Grabs Attention
Tennis star Coco Gauff's fashion choice made heads turn after debuting a special outfit at the Italian Open.
The Atlanta native won her opening match against the fast-rising Canadian teenager Victoria Mboko at the 2025 Internazionali BNL d'Italia on Friday night.
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To celebrate the moment, the 21-year-old shared highlights from the showdown on social media.
On Instagram, a series of snaps captured her determination and fierce presence on the court.
Alongside her performance, Gauff's outfit stood out as one of the most eye-catching of the tournament.
The tennis sensation debuted a special kit in collaboration with New Balance X Miu Miu.
As seen on her post, she graced the court wearing white and silver sneakers.
Gauff was also dressed in a collared, sleeveless tennis dress in a navy and white color palette with a red accent.
According to Miu Miu, the colors of the outfit were inspired by the cities where Coco Gauff will compete— notably Rome (May 7–18), Berlin (June 14–22) and Cincinnati (August 5–28).
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Fans didn't miss the eye-catching ensemble, quickly flooding the comment section with praise and admiration.
'Outfit on [fire emoji]. Absolutely love your new kit, Coco,' one commented.
'Loving this new fit!' a follower remarked.
'Fabulous. She is absolutely the best-dressed tennis player. Always!!' a fan noted.
The same goes for a social media user who wrote, 'Best dressed as always,' while another added, 'Always the best dressed, ily diva.'
Fellow professional tennis player Chris Eubanks also chimed in and said, 'Kit is toughhhh.'
Coco Gauff (USA) reacts after losing a point against Magna Linette (POL)(not pictured) on day seven of the Miami Open at Hard Rock Stadium.Geoff Burke-Imagn Images
Meanwhile, the special collaboration with the tennis champ is set to be released from September 10 for a limited period in selected Miu Miu stores worldwide and on Miu Miu's official website.
Related: Coco Gauff Reacts to In-Game Accident at Madrid Open
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Yahoo
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Forbes
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- Forbes
What Makes Coco Gauff The Most Marketable Tennis Player In The World
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Kirschner remembers the moment Gauff exploded onto the scene, in 2019 when she upset tennis legend Venus Williams in the opening round at Wimbledon. "My kids were super into that. It was like, I mean, the age that she was. They were younger than her, but identified," Kirschner said. "That kind of explosive start to her career was a factor. I think, the way that she's continued to really sustain and engage an audience through social and digital channels is an important element of that success." NEW YORK, NEW YORK - SEPTEMBER 09: Coco Gauff of the United States celebrates after defeating Aryna ... More Sabalenka of Belarus in their Women's Singles Final match on Day Thirteen of the 2023 US Open at the USTA Billie Jean King National Tennis Center on September 09, 2023 in the Flushing neighborhood of the Queens borough of New York City. (Photo by) The win over Venus catapulted Gauff into the headlines. However, Gauff was a known entity in the tennis world. She had been training with Patrick Mouratoglou, then Serena Williams' coach since she was 11. Gauff was only 13 when she signed with Team8, a sports and entertainment management company founded by Tony Godsick and Roger Federer. By the time she upset Venus, Gauff was ripe for the hype. After she won the 2023 U.S. Open, her popularity and marketability soared. Retired tennis star and television commentator Mary Joe Fernandez told the Palm Beach Post, "The sky is the limit," for Gauff. "She's literally the perfect package. No. 1 for me is she's such a good person, treats everyone well and with respect. That comes across," said Fernandez, who is married to Godsick. 'People want to join forces with her just for that. Now she's winning and has the marketability where you'll see her at the end of tournaments.' Many players have breakout moments. But the most marketable stick around. Gauff's been in the Top 10 since 2022. She's been No. 1 in doubles. 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'There is no rush in selling her to corporates,' Godsick said. 'She is a special talent, and she has been identified as that.' BEVERLY HILLS, CALIFORNIA - MARCH 02: Coco Gauff attends the 2025 Vanity Fair Oscar Party Hosted By ... More Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California. (Photo by) Gauff's character on and off the court is part of what makes her a marketing team's dream. She's well-spoken, thoughtful and as comfortable talking about rap lyrics as she is about the civil rights movement. She smiles and giggles through interviews. Yet she displays discernment, when talking about serious issues like social justice or the war in Gaza. That type of maturity and level-headedness is something marketing executives recognize in players at an early age. Jean-Christophe Verborg, International Marketing Director at Babolat, said in an interview with Forbes that when the company entered the racket-making business in the 1990s, they struggled to sign established players. So they decided to identify young, up and coming talent. They signed a promising teenager, Rafael Nadal. The long-term relationship with Nadal paid off for Babolat. Verborg said investing in players takes decades and when you're trying to identify a player with the 'it' factor, you're making a commitment to that player, their team and family. Verborg remembers the first time he met Nadal, who was practicing with a young Feliciano Lopez and Carlos Moya. 'You could already feel an amazing potential and his wish to compete.' Verborg said. 'But also after the practice, we had a meeting with him and (Uncle) Tony, when Rafael was 14, and you could see something in his eyes.' 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"I think with the rise of social media, there's really been an opportunity for athletes to build much more direct and an intermediated relationships with their fans, where they can really express themselves and and tell their stories," said Kirschner. "Connection between the athlete and the fan is not just based upon performance or whatever else, but it's also a sense of, like, identification and personality." Gauff is considered one of the most authentic storytellers in sports. During the 2024 Summer Olympics, Gauff brought fans along to the opening ceremonies via social media. She posted pics with LeBron James and fellow athletes. She gave followers a tour of her room and her TikTok video showing the communal bathrooms at the Olympic Village went viral. "10 girls, two bathrooms #olympics," she posted. PERTH, AUSTRALIA - DECEMBER 31: Coco Gauff of Team USA warms up before the Women's singles match ... More against Donna Vekic of Team Croatia during day five of the 2025 United Cup at RAC Arena on December 31, 2024 in Perth, Australia. (Photo by) The US is one of the biggest media markets and an American excelling in an international sport can bank on endorsement deals. "The US market is the biggest market in the world for us, and we have Japan, is a big one. Most of the big countries in Europe, such as France, Italy, Spain, UK, Germany, we pay a lot of attention to these countries," Verborg said. 'It's tough for a brand not to be present.' Verborg said players from smaller countries have to win more to break through. He points to Federer and Djokovic, all-time greats from smaller countries. "If you are coming from the US, and you are even No. 9 or 10 in the world, you will have an impact. And if, in addition to this, you are super charismatic, it's perfect for the country," Verborg said. "For sure, the country where you come from is super important." 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Vogue
an hour ago
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The French Open Finals Are Dream Matchups—Here's Who's Playing (and How Coco Gauff Can Win)
A little bit less than two weeks after the tournament kicked off in Paris, the French Open finals are now set: tomorrow at 9 a.m. ET, world number one and first-seeded Aryna Sabalenka squares off against the tournament's second seed and the world's second-ranked player, Coco Gauff, while world number one and first-seeded Jannik Sinner faces world number two and second-seeded Carlos Alcaraz on Sunday morning at the same time. If that lineup seems somehow inevitable, the road there has been anything but: The Italian sensation Lorenzo Musetti seemed ready to derail Alcaraz in their semifinal earlier today, taking the first set and forcing a tiebreak in the second before a left thigh strain forced him to concede the match to Alcaraz early in the fourth set—a heartbreaking conclusion to a thrilling tournament run. (The Musetti fans in the stands wearing wigs in the colors of the Italian flag were particularly bereft.) Sinner's semifinal against three-time French Open champion Novak Djokovic, meanwhile, was a tense, if straightforward, neck-and-neck war of attrition, with Sinner (who hasn't lost a set so far in the tournament) more outlasting Djokovic (who was treated on-court for his own left-thigh issues early in the third set) than outplaying him. On the women's side, both Sabalenka and Gauff have had a mostly charmed run through the draw at Roland-Garros, with Sabalenka looking momentarily flummoxed by the three-time defending champion Iga Swiatek before swinging for the fences in their third set and dominating. Gauff, meanwhile, has been on a roll through most of the clay-court season and stormed her way through to the finals here. The story of the tournament on the women's side, though, was the improbable and seemingly impossible run of Lois Boisson, the French woman who had played a single match on the WTA tour before Roland-Garros but nonetheless battled her way to the semifinals, dispatching third-ranked Jessica Pegula and sixth-ranked Mirra Andreeva before being stopped in her tracks by Gauff. Ranked 361st at the start of the tourney, Boisson will jump to 65th—and her career earnings of about $148,000 will take a similar jump (her check for making the semifinals is about $780,000). So who's going to win? I'm delighted to report that this year, that answer is more up-in-the-air than ever: While Alcaraz holds a 7-4 record against Sinner, they've only played each other on clay three times, with Alcaraz taking two of them. On the other hand, it's Sinner, not Alcaraz, who's looked more indomitable lately. Yes, Alcaraz may play with the crowd-pleasing pyrotechnics, but Sinner's consistency is the reason he's ranked first in the world. However, with Sinner pushed hard physically by Djokovic in the semis while Alcaraz faced what amounted to only two competitive sets, we're giving the conditioning and stamina edge to Alcaraz. Will that be enough? Given that he already outclasses everybody in this regard, it should be a superpower on Sunday: Carlos in four sets.
