Majid Al Futtaim and UAE Food Bank Partner for Ramadan Meal Distribution Initiative
This collaboration aims to further strengthen the UAE's food security ecosystem and aligns with Carrefour's commitment to supporting local communities.
As part of this initiative, Carrefour will contribute an in-kind donation of meat and grocery items essential for meal preparation. To streamline this process, the UAE Food Bank has partnered with Taya Art Production, a company under the Mohammed Bin Rashid Establishment for SME Development. Taya Art will not only help prepare the meals but also produce a Ramadan television series, highlighting culinary processes and innovative methods for repurposing surplus food to minimize waste—a goal shared by both Carrefour and the UAE Food Bank.
The prepared meals will be distributed daily across key locations in the UAE, including to workers through Carrefour's 'Care Vans.' These mobile units will also provide dates and water at traffic signals, bus stops, and metro stations, ensuring commuters can break their fast even on the go. Carrefour volunteers will be actively involved in this distribution effort. Dr. Günther Helm, CEO of Majid Al Futtaim Retail
Dr. Günther Helm, CEO of Majid Al Futtaim Retail, emphasized the company's dedication to food security and community empowerment. 'This partnership is central to our 'Unlock the Spirit of Ramadan' initiative, which will distribute 100,000 meals,'
he said. Manal Bin Yaroof, Head of the Executive Team of the UAE Food Bank
Manal Bin Yaroof, Head of the Executive Team of the UAE Food Bank, added, 'This collaboration reinforces our commitment to sustainable food practices and social solidarity, especially during Ramadan.'
This strategic partnership is a testament to the collective power of the UAE's community-driven efforts to combat food waste and ensure no one goes hungry during the holy month.
News Source: Memac Ogilvy
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