i-Mesra platform supports halal certification, says deputy minister
She explained that the platform serves as a facilitator, integrating JAKIM's guidelines to align with federal halal certification procedures.
'The i-Mesra system incorporates JAKIM's requirements, ensuring most KKDW products meet halal certification standards,' she told reporters after launching i-Mesra at the 2025 Mega 3D Carnival (MK3D 2025).
When asked about Selangor's rejection of i-Mesra, Rubiah stated that KKDW respects the decision but remains open to discussions.
'Selangor's preference for an alternative system is not an issue. Our priority is providing entrepreneurs with a tool to speed up halal certification,' she added.
KKDW adopted i-Mesra after its introduction by the Ministry of Domestic Trade and Cost of Living, finding it user-friendly for entrepreneurs.
Last week, reports indicated Selangor refused i-Mesra as a halal verification platform, citing better alternatives.
Earlier, Rubiah witnessed a cooperation agreement between Ketengah and Koperasi Peserta-Peserta Felcra Malaysia Berhad.
She also received a Malaysia Book of Records certificate for MK3D 2025 as the Largest Entrepreneurship Fair.
MK3D 2025 combines three major entrepreneurship programmes, featuring over 1,000 entrepreneurs and 882 booths nationwide. - Bernama
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