
An icon, unveiled: In conversation with Jumeirah Marsa Al Arab's Harun Dursun
It's an architectural marvel of contemporary design, envisioned to look like a superyacht sailing serenely along the Arabian Gulf. But Jumeirah Marsa Al Arab, the hotly anticipated Dubai resort that has commanded the attention of luxury travellers worldwide, is about much more than just striking aesthetics. With culture, meaning, thought and attention carved into each of its experiences, Jumeirah Marsa Al Arab's wellness, culinary and leisure offering is here to create a league of its own. Managing director Harun Dursun talks us through the resort's visionary approach to luxury hospitality.
The resort is one of the most exciting hotel openings of 2025, what makes it unique?
Jumeirah Marsa Al Arab is more than a hotel. It's a transformative lifestyle destination that completes our iconic nautical trilogy alongside Jumeirah Beach Hotel and Jumeirah Burj Al Arab. Situated on one of Dubai's most exclusive private peninsulas, it blends the sleek elegance of superyacht-inspired design with the warmth of Arabian hospitality. A key differentiator is how the resort integrates three dimensions: hotel, residences, and marina into a unified experience.
As a place where hospitality, wellness, dining, and cultural connection converge, it's been thoughtfully designed as a modern global majlis – a meeting point for meaningful experiences.
What truly sets us apart is our commitment to immersive and personalised experiences, whether it's our intuitive butler service, wellness journeys at the next-generation Talise Spa, or cultural programming with regional artists. Every element has been carefully considered to deliver not just luxury but meaningful moments of discovery. Why is Dubai the right city for a hotel of this calibre?
Dubai is a city that celebrates ambition, innovation, and cultural exchange. It's a global hub that attracts discerning travellers who expect more than luxury, they seek experiences that are both enriching and extraordinary. Jumeirah Marsa Al Arab responds to that call.
We're building on a legacy that began with the Burj Al Arab over 25 years ago, redefining what luxury hospitality means in this part of the world. As a homegrown brand, Jumeirah has grown alongside Dubai, helping to shape its global identity as a destination for world-class hospitality and bold, visionary design. How does Jumeirah Marsa Al Arab reflect the requirements of the new traveller in terms of wellness, personal service and immersive experiences?
Today's luxury traveller doesn't just look for opulence, they seek meaningful, transformative experiences. Jumeirah Marsa Al Arab reflects this shift with a 360-degree approach to well-being, personalisation and cultural immersion.
Our Talise Spa is a next-generation wellness destination spread across three floors, thoughtfully designed to support holistic well-being. At its core is Dubai's first Remedy Suite, which offers a curated menu of advanced treatments including Cryotherapy, Hyperbaric Oxygen Therapy, ChromoSpace light therapies, and the iDome Infra-Red Triple Detox Treatment. These cutting-edge experiences are complemented by a 360-degree approach to wellness, integrating mindfulness, nutrition, and performance-driven fitness. Tell us a bit about one of your favourite places within the hotel?
My favourite areas are the lobby lounges, which are intimate pockets framed by traditional mashrabiyas to evoke a sense of cultural richness and warmth. These spaces create small majlises for meaningful conversations, where guests feel as though they're in the comfort of their own home. This element exemplifies the spirit of Jumeirah Marsa Al Arab, blending innovation with local tradition and creating an atmosphere of familiarity and effortless elegance. What do you hope Jumeirah Marsa Al Arab brings to the luxury hotel scene that isn't already here?
We've created a destination that redefines what luxury hospitality can be in this region. Jumeirah Marsa Al Arab brings together space, privacy, and storytelling in a way that is both contemporary and deeply rooted in heritage.
It's not just about aesthetics or service, it's about creating a place where people from all walks of life come together to connect, share, and celebrate. Through our unique architecture, culinary innovation, and cultural collaborations, we're offering something dynamic and ever evolving. It's a place that sets a new benchmark—not by being louder, but by being more thoughtful. This is the discovery issue, what's one thing you hope people discover at Jumeirah Marsa Al Arab?
I hope people discover a sense of connection, whether it's to themselves through our wellness offerings, to others through our communal spaces and cultural moments, or to the surroundings through the immersive design that brings the beauty of the sea indoors.
Jumeirah Marsa Al Arab is full of quiet surprises. Every corner invites exploration, from the superyacht-inspired lines of the Royal Suite to the curated art in our public spaces. But more than anything, I hope guests discover how luxury today is about feeling present, seen and cared for—an experience we're proud to offer.
@jumeirahmarsaalarab

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Khaleej Times
a day ago
- Khaleej Times
Fragrance revolution: The global bloom of Middle Eastern fragrance
For decades, the beauty and grooming world has been tightly held by iconic European and American perfume houses, with little room for disruption. Then came Korea's skincare wave, and now, it's the Middle East's turn to reshape the fragrance narrative. What was once a regional affair, steeped in ancient tradition and limited reach, has evolved into a global sensation. Today, Middle Eastern perfumery is not only gaining traction among fragrance lovers in the US, the UK, Europe, and even South America, but it's also challenging legacy brands with its distinctive notes, immersive storytelling, and standout presentation. These perfumes, once confined to Khaleeji traditions, have now become coveted collector's items and everyday luxuries for a global audience seeking something deeper, richer, and more rooted. Fragrances from the Middle East are gaining worldwide attention and favour with consumers, who are enamoured by their blends, versatility, mystique, and elaborate packaging. A look at into the recent history of perfumes reflects that Arabian perfumery despite a rich legacy dating back 4,000 years, lingered as a fringe phenomenon until recently. Modern perfume industry remained a strong bastion of brands established in late 19th century Europe and the US. While brands like Chanel, Guerlain and Dior rose to iconic status with many of their fragrances becoming cult classics, many modern designers and niche brands followed suit, creating a prominent space for themselves. With exception to Abdul Samad Qureshi established in 1850, that shares an almost parallel history with Guerlain (1828), and wide international retail presence, Middle Eastern fragrance houses in the region, remained either local or at best a regional phenomenon, catering to largely Gulf population across the region. Any exports were limited to countries with some degree of cultural semblance with the larger gulf region or Islamic culture. Rediscovering the oriental mystique In 1925, Guerlain launched the Shalimar, the first oriental fragrance by a western perfume house incorporating — sandalwood, tonka bean and frankincense — notes strongly associated with Arabic perfumery. Shalimar — 'Temple of Love' inspired by one of the gardens of Taj Mahal — a symbol of the eternal love story of Emperor Shahjahan and his wife Mumtaz Mahal. Despite the legendary success and the cult status of the fragrance, it was a one-off venture. It would take another 70 odd years for Arabian perfumes to make a mark. By late 90's, there was a major shift in the industry catalysed by the western brands need to tap the petro-dollar fuelled economies of the Gulf. The high disposable incomes of the Gulf countries and the prolific usage of perfumes made the region into one of the biggest and the fastest growing markets in the world. All the major fragrance brands started debuting fragrances with notes of oud, amber, rose, sandalwood and frankincense to woo the Middle Eastern customers. From YSL, Gucci, and Dior to newer designers like Tom Ford, fragrances infused with Arabian notes were positioned as the ultimate olfactory elixirs, drenched in the mystique of the Orient and crafted with exotic ingredients from antiquity, offering greater projection and sensuality. The enigmatic scent trail that followed Khaleeji fragrance patrons soon became a global fascination. At the heart of this lingering allure was a single, transformative ingredient that captured the world's imagination: Oud. Resurrecting 4,000 years of tradition One of the most potent tools deployed by global fragrance houses has been their ability to create resonance through adaptation and localisation. As part of this drive, the rich perfume heritage of the Middle East was rediscovered and reintroduced to the world. It soon became clear that Arabia holds one of the oldest perfume traditions in the world, dating back over 4,000 years. Influenced by Mesopotamian and Egyptian practices, perfumery flourished in the Arabian Peninsula, especially after the advent of Islam. The 9th-century Abbasid scientist Abu Yusuf Yaqub bin Ishaaq al-Kindi regarded as the father of Arabic perfumery documented over 100 recipes for fragrance oils in his seminal work, The Book of the Chemistry of Perfume and Distillations. Meanwhile, the pioneering distillation techniques of Jabir ibn Hayyan including methods of filtration and evaporation, continue to underpin the extraction of natural fragrance oils even today. Adding to this mystique is the romance of ancient caravans traversing over 2,000 kilometres of incense trade routes. This third-century BC network of land and sea passages carried frankincense, myrrh, spices, and luxury goods from Mediterranean ports through the Levant and Egypt, across Northeast Africa and Arabia, all the way to India and beyond. Many European perfume traditions, in fact, trace their roots to the Islamic rule of Constantinople during the Middle Ages, a testament to the enduring influence of Arabian perfumery. The wider international success While the international brands had intended to tap the Gulf markets, but unintentionally, they created a space and mainstream acceptance for notes and oud in populations that were earlier dismissive of Arabic notes as being too overwhelming and unwearable. The legend of the Arabian fragrances has grown, and people are fascinated by the opulence, richness, elegance and the longevity of fragrances. Little did the brands know that they were creating competition. Middle Eastern fragrances conquer the world While the international brands looked towards Middle East as a new market, the Middle East brands awoke to the possibility of reaching out to the world and global consumers. The Oud note, by now an international favourite, coveted for its complex scent that traversed through many deluges before settling into its lush bloom, was to become their ace to international success. After all, who could beat the Middle Eastern brands at the 'art of oud'. Unlike the synthetic oud note used in Western perfumes, the Middle Eastern houses used natural Oud oil, which is unmatched in its richness and splendour. However, the single largest factor that has truly disrupted the global perfume market has been the ability of the Arabian perfume brands to pack a punch without puncturing the pocket. The affordability factor has been instrumental in waking people to the possibility of 'Smelling Good while paying Less'. Arabian brands have consistently come up with compositions that have left the western counterparts pale in comparison. The UAE has emerged as Middle East's fragrance capital, leading in innovation, quality, diversity, and desirability. Brands like Arabiyat Prestige from the House of My Perfumes have been quick to adapt the international notes with the most fascinating palette of Arabian accords, creating fragrances that enthral the customers with their composition, character and packaging. State-of-the-art production facilities along with best practises in raw material procurement and production ensure top-notch quality. Today, the Arabian perfumery is in its most exciting phase where it is has truly gone global and making the perfume giants sit up and take notice. The mandate from iconoclast fragrance reviews The Middle Eastern fragrance houses despite their restraints of limited marketing budgets have hugely benefitted from a new class of opinion moulders — the fragrance reviewers. The rise of unbiased young voices across the globe open to experimentation and endorsement beyond the legacy brands has hugely contributed to the expansion of the fragrance industry at a stupendous pace. The influence of the fragrance reviewers on consumer purchase patterns is evident from the fact that some of them can drive huge sales while also holding the power to debunk products and brands. The good thing is that they are talking about the quality and desirability of perfumes from this part of the world. The need of legacy brands to carve new markets has turned out to be the biggest opportunity for Middle Eastern perfume brands. Finally, Arabian perfumery is stepping into its own at the world stage and the consumers worldwide are lapping up the legacy, the magic and the mystique.


Emirates Woman
24-05-2025
- Emirates Woman
An icon, unveiled: In conversation with Jumeirah Marsa Al Arab's Harun Dursun
It's an architectural marvel of contemporary design, envisioned to look like a superyacht sailing serenely along the Arabian Gulf. But Jumeirah Marsa Al Arab, the hotly anticipated Dubai resort that has commanded the attention of luxury travellers worldwide, is about much more than just striking aesthetics. With culture, meaning, thought and attention carved into each of its experiences, Jumeirah Marsa Al Arab's wellness, culinary and leisure offering is here to create a league of its own. Managing director Harun Dursun talks us through the resort's visionary approach to luxury hospitality. The resort is one of the most exciting hotel openings of 2025, what makes it unique? Jumeirah Marsa Al Arab is more than a hotel. It's a transformative lifestyle destination that completes our iconic nautical trilogy alongside Jumeirah Beach Hotel and Jumeirah Burj Al Arab. Situated on one of Dubai's most exclusive private peninsulas, it blends the sleek elegance of superyacht-inspired design with the warmth of Arabian hospitality. A key differentiator is how the resort integrates three dimensions: hotel, residences, and marina into a unified experience. As a place where hospitality, wellness, dining, and cultural connection converge, it's been thoughtfully designed as a modern global majlis – a meeting point for meaningful experiences. What truly sets us apart is our commitment to immersive and personalised experiences, whether it's our intuitive butler service, wellness journeys at the next-generation Talise Spa, or cultural programming with regional artists. Every element has been carefully considered to deliver not just luxury but meaningful moments of discovery. Why is Dubai the right city for a hotel of this calibre? Dubai is a city that celebrates ambition, innovation, and cultural exchange. It's a global hub that attracts discerning travellers who expect more than luxury, they seek experiences that are both enriching and extraordinary. Jumeirah Marsa Al Arab responds to that call. We're building on a legacy that began with the Burj Al Arab over 25 years ago, redefining what luxury hospitality means in this part of the world. As a homegrown brand, Jumeirah has grown alongside Dubai, helping to shape its global identity as a destination for world-class hospitality and bold, visionary design. How does Jumeirah Marsa Al Arab reflect the requirements of the new traveller in terms of wellness, personal service and immersive experiences? Today's luxury traveller doesn't just look for opulence, they seek meaningful, transformative experiences. Jumeirah Marsa Al Arab reflects this shift with a 360-degree approach to well-being, personalisation and cultural immersion. Our Talise Spa is a next-generation wellness destination spread across three floors, thoughtfully designed to support holistic well-being. At its core is Dubai's first Remedy Suite, which offers a curated menu of advanced treatments including Cryotherapy, Hyperbaric Oxygen Therapy, ChromoSpace light therapies, and the iDome Infra-Red Triple Detox Treatment. These cutting-edge experiences are complemented by a 360-degree approach to wellness, integrating mindfulness, nutrition, and performance-driven fitness. Tell us a bit about one of your favourite places within the hotel? My favourite areas are the lobby lounges, which are intimate pockets framed by traditional mashrabiyas to evoke a sense of cultural richness and warmth. These spaces create small majlises for meaningful conversations, where guests feel as though they're in the comfort of their own home. This element exemplifies the spirit of Jumeirah Marsa Al Arab, blending innovation with local tradition and creating an atmosphere of familiarity and effortless elegance. What do you hope Jumeirah Marsa Al Arab brings to the luxury hotel scene that isn't already here? We've created a destination that redefines what luxury hospitality can be in this region. Jumeirah Marsa Al Arab brings together space, privacy, and storytelling in a way that is both contemporary and deeply rooted in heritage. It's not just about aesthetics or service, it's about creating a place where people from all walks of life come together to connect, share, and celebrate. Through our unique architecture, culinary innovation, and cultural collaborations, we're offering something dynamic and ever evolving. It's a place that sets a new benchmark—not by being louder, but by being more thoughtful. This is the discovery issue, what's one thing you hope people discover at Jumeirah Marsa Al Arab? I hope people discover a sense of connection, whether it's to themselves through our wellness offerings, to others through our communal spaces and cultural moments, or to the surroundings through the immersive design that brings the beauty of the sea indoors. Jumeirah Marsa Al Arab is full of quiet surprises. Every corner invites exploration, from the superyacht-inspired lines of the Royal Suite to the curated art in our public spaces. But more than anything, I hope guests discover how luxury today is about feeling present, seen and cared for—an experience we're proud to offer. @jumeirahmarsaalarab


What's On
23-05-2025
- What's On
Feed your escapist tendencies at Anantara Santorini Abu Dhabi Retreat
Escapism at its finest… In a thriller flick, a turn (often a wrong one) could lead you down a path of serious consequences. And as I take an almost too-fast-for-my-own-good turn into Exit 399 (E11) driving up from the beating heart of the UAE capital, I am, for a split second, tempted to feel like I've taken a wrong turn myself, letting my mind straddle the potentially barbed fence between hesitation and an undying trust in the super-app that is Maps. Minutes later, I don't care. Ghantoot is freeing, and ideal for a fan of aimless drives like myself. Except there's nothing aimless about today's trip. A channel of true blue water runs parallel to the narrow strip I am flooring it down, lapping against a stone embankment. '10 minutes', my GPS reads. My eyes scan the streets for speed limit signs, and while I spot none, a cloud of dust in my rearview mirror reminds me to slow down and exercise caution on this narrow street. Moments later, it all begins to make sense. This is no mirage – it's an uber-luxurious complex of Grecian architecture that miraculously sprouts from seemingly nowhere. For a second, I'm left wondering if I've traversed asphalt for the better part of the hour past, or have piloted a jet 35,000 feet above it all to the Aegean gem itself. This is the marvel that is Anantara Santorini Abu Dhabi Retreat, and it's proof that Abu Dhabi and the UAE can achieve anything . It stands tall, with the poise and quiet confidence of someone that knows they can look you dead in the eye and charm you in a trice. It doesn't matter whether you're reliving your trip to Greece, testing the waters before you make the trip over, or if catharsis from missing that Santorini wedding is what you're chasing here. Either way, you'll head home from this adults-only retreat feeling like a winner, and then some. Images: supplied Rooms and facilities The retreat itself is planned so you are constantly in touch with the elements, as wind, water, sun (or stars), and sand are constantly in your frame. The rooms are sea-view coves, with some extending to a terrace. Know that Santorini shot that's taken over the 'gram, and everyone's profile pictures? You can get yours here, with a touch of true Arabian luxury. Anantara Santorini Abu Dhabi Retreat holds a total of 22 adults-only villas. Its exclusivity is planned, and deliberate, such that you can hear the wind. This is soul-touching tranquility you'll rarely find in a part of the world that's evolving at the speed of light. Hyperdevelopment, I call it. The rooms are well-stocked, and yet so spacious. It's like wandering around a big white Greek castle, and that's apt considering the retreat is tucked away from the urban jungle. To infinity and beyond The infinity pool is a sight to behold, and what a body of water overlooking another can make you feel at a thematic resort is best experienced than read about. Keep your head above the water to watch the sun dip into the Arabian sea, before the whitewashed property is bathed in electric blue hues when dusk comes around. You can make your way to the swim-up bar when you're in the mood for a refreshing beverage to go with those views. Wellness is a huge part of your experience, and in addition to everything nature itself treats you to during your stay, you must experience Anantara Spa. From a rejuvenating massage to hammam, sauna facilities and a plunge pool, you'll come to realise why the property brands itself as a retreat. Eat and drink Fancy a steak by the sea? Resident eat Thalassa will make it happen, with the Australian wagyu tartar (Dhs220). If you're feeling inspired by the endlessness of the sea, there's everything from Dibba Bay oysters (Dhs180) with sherry mignonette and lemon to oyster Rockefeller with champagne butter (Dhs200). But you'll also want to sail across the menu completely before making your order, because dishes like the seared Madagascan tiger prawns and Hokkaido scallops (Dhs250) are too good to flip past. Hard time deciding? Go big with the Thalassina seafood platter (Dhs425). It's a medley of the sea's finest catch rolled into one luxuriant platter. When it's time for breakfast, steps away lies Oia Oasis, with a bountiful spread of Arabian delights and breakfast specialities, served both buffet-style and a la carte. We recommend dining on their terrace for a peerless experience. Closing There is no shame in losing yourself to the sands of time at an architectural jewel like this one. Peering at a setting sun that's spitting hues of vermillion into the UAE sky, or while your eyes scan constellations during the wee hours on your Grecian terrace, your stay is bound to feel like a dream. Like a movie, with the soundtrack to your slideshow of memories composed by Mother Nature herself. The waves. The wind. The wonder. All yours to experience, at Anantara Santorini Abu Dhabi Retreat. Verdict: Stasis amid chaos is a desired duality that's seldom attained. At this retreat, it is yours to discover. Anantara Santorini Abu Dhabi Retreat, Ghantoot (off Exit 399), Abu Dhabi, UAE. @anantarasantorini