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An icon, unveiled: In conversation with Jumeirah Marsa Al Arab's Harun Dursun
An icon, unveiled: In conversation with Jumeirah Marsa Al Arab's Harun Dursun

Emirates Woman

time24-05-2025

  • Business
  • Emirates Woman

An icon, unveiled: In conversation with Jumeirah Marsa Al Arab's Harun Dursun

It's an architectural marvel of contemporary design, envisioned to look like a superyacht sailing serenely along the Arabian Gulf. But Jumeirah Marsa Al Arab, the hotly anticipated Dubai resort that has commanded the attention of luxury travellers worldwide, is about much more than just striking aesthetics. With culture, meaning, thought and attention carved into each of its experiences, Jumeirah Marsa Al Arab's wellness, culinary and leisure offering is here to create a league of its own. Managing director Harun Dursun talks us through the resort's visionary approach to luxury hospitality. The resort is one of the most exciting hotel openings of 2025, what makes it unique? Jumeirah Marsa Al Arab is more than a hotel. It's a transformative lifestyle destination that completes our iconic nautical trilogy alongside Jumeirah Beach Hotel and Jumeirah Burj Al Arab. Situated on one of Dubai's most exclusive private peninsulas, it blends the sleek elegance of superyacht-inspired design with the warmth of Arabian hospitality. A key differentiator is how the resort integrates three dimensions: hotel, residences, and marina into a unified experience. As a place where hospitality, wellness, dining, and cultural connection converge, it's been thoughtfully designed as a modern global majlis – a meeting point for meaningful experiences. What truly sets us apart is our commitment to immersive and personalised experiences, whether it's our intuitive butler service, wellness journeys at the next-generation Talise Spa, or cultural programming with regional artists. Every element has been carefully considered to deliver not just luxury but meaningful moments of discovery. Why is Dubai the right city for a hotel of this calibre? Dubai is a city that celebrates ambition, innovation, and cultural exchange. It's a global hub that attracts discerning travellers who expect more than luxury, they seek experiences that are both enriching and extraordinary. Jumeirah Marsa Al Arab responds to that call. We're building on a legacy that began with the Burj Al Arab over 25 years ago, redefining what luxury hospitality means in this part of the world. As a homegrown brand, Jumeirah has grown alongside Dubai, helping to shape its global identity as a destination for world-class hospitality and bold, visionary design. How does Jumeirah Marsa Al Arab reflect the requirements of the new traveller in terms of wellness, personal service and immersive experiences? Today's luxury traveller doesn't just look for opulence, they seek meaningful, transformative experiences. Jumeirah Marsa Al Arab reflects this shift with a 360-degree approach to well-being, personalisation and cultural immersion. Our Talise Spa is a next-generation wellness destination spread across three floors, thoughtfully designed to support holistic well-being. At its core is Dubai's first Remedy Suite, which offers a curated menu of advanced treatments including Cryotherapy, Hyperbaric Oxygen Therapy, ChromoSpace light therapies, and the iDome Infra-Red Triple Detox Treatment. These cutting-edge experiences are complemented by a 360-degree approach to wellness, integrating mindfulness, nutrition, and performance-driven fitness. Tell us a bit about one of your favourite places within the hotel? My favourite areas are the lobby lounges, which are intimate pockets framed by traditional mashrabiyas to evoke a sense of cultural richness and warmth. These spaces create small majlises for meaningful conversations, where guests feel as though they're in the comfort of their own home. This element exemplifies the spirit of Jumeirah Marsa Al Arab, blending innovation with local tradition and creating an atmosphere of familiarity and effortless elegance. What do you hope Jumeirah Marsa Al Arab brings to the luxury hotel scene that isn't already here? We've created a destination that redefines what luxury hospitality can be in this region. Jumeirah Marsa Al Arab brings together space, privacy, and storytelling in a way that is both contemporary and deeply rooted in heritage. It's not just about aesthetics or service, it's about creating a place where people from all walks of life come together to connect, share, and celebrate. Through our unique architecture, culinary innovation, and cultural collaborations, we're offering something dynamic and ever evolving. It's a place that sets a new benchmark—not by being louder, but by being more thoughtful. This is the discovery issue, what's one thing you hope people discover at Jumeirah Marsa Al Arab? I hope people discover a sense of connection, whether it's to themselves through our wellness offerings, to others through our communal spaces and cultural moments, or to the surroundings through the immersive design that brings the beauty of the sea indoors. Jumeirah Marsa Al Arab is full of quiet surprises. Every corner invites exploration, from the superyacht-inspired lines of the Royal Suite to the curated art in our public spaces. But more than anything, I hope guests discover how luxury today is about feeling present, seen and cared for—an experience we're proud to offer. @jumeirahmarsaalarab

How one hotel company is redefining the art of elevated travel
How one hotel company is redefining the art of elevated travel

Business Insider

time13-05-2025

  • Business
  • Business Insider

How one hotel company is redefining the art of elevated travel

In a world where travel is more than just a journey from one place to another, Jumeirah is redefining the art of elevated travel with an invitation to connect, discover, and belong. Drawing its essence from traditions of warm and generous hospitality, deeply rooted in Arabian culture, Jumeirah emulates the warmth once shared along ancient trade routes, where travelers gathered to exchange knowledge and ideas. Their hotels serve as a majlis of culture and connection, set against inspiring backdrops, and through artistry, community, and meaningful experiences, they create spaces that inspire new perspectives and the feeling of a life well led among their guests. When thinking of the world's most exclusive hotels, Dubai's skyline, dotted with iconic five-star resorts, quickly comes to mind. At the heart of this transformation lies Jumeirah Burj Al Arab, which opened its doors in 1999 and redefined the concept of luxury hospitality. This architectural marvel not only put the UAE on the global stage but also introduced Arabian hospitality to an international audience. Over 25 years later, Jumeirah has entered a new chapter. Following a brand reimagining launched last year, the focus is on creating refined experiences that blend local culture with global sophistication. A new dimension of hospitality Jumeirah's transformation goes beyond luxurious accommodations. Recognized as a "majlis of global culture, conversation, and connection," Jumeirah is creating a modern-day platform where cultures and experiences blend seamlessly. This new direction is dedicated to enhancing the guest experience through carefully curated cultural experiences designed with intent, showcasing the rich heritage of the destinations where Jumeirah properties are located. From Dubai to the world In less than three decades, Jumeirah has expanded from a local name to a renowned hospitality brand, with properties across the Middle East, Europe, Africa, and Asia. From the pristine beaches of the Maldives to the historic streets of London, Jumeirah's portfolio is a testament to its commitment to crafting experiences that resonate with the local culture while providing guests with exceptional refinement. Most recently, Jumeirah announced two new iconic destinations: Jumeirah Thanda Island in Tanzania, and Jumeirah Thanda Safari in South Africa. This first-of-its-kind private island and safari offering for Jumeirah is infused with the essence of Tanzania's historical ties to Arabian hospitality dating back to ancient times, when seafarers on trade routes were received with generous fireside welcomes to exchange the knowledge and stories that have helped shape the culture of the Middle East region today. A glimpse into new openings As part of this evolution, Jumeirah is set to unveil three highly anticipated properties: Jumeirah Marsa Al Arab in Dubai, Jumeirah Red Sea in Saudi Arabia, and Jumeirah Le Richemond in Geneva. Jumeirah Marsa Al Arab, set to open in March 2025, will embody the perfect blend of Dubai's cutting-edge innovation and the timeless traditions of Arabian hospitality. Completing Jumeirah's nautical trilogy on Dubai's most exclusive beach, located alongside the wave-shaped Jumeirah Beach Hotel with unobstructed views of the iconic sail-inspired Jumeirah Burj Al Arab, this lifestyle destination is poised to become one of the city's most illustrious addresses. Jumeirah Red Sea, set to open in late 2025 on Saudi Arabia's Shura Island, promises an entirely new take on coastal luxury. Epitomizing "barefoot luxury," the hotel's unique single-story architectural design will feature elements connected by a sand-covered "Ribbon Path," ensuring guests feel fully immersed in the natural environment. Guests will have the opportunity to explore the pristine beauty and cultural richness of Saudi Arabia's coastline while enjoying a variety of accommodations, from rooms to pool villas and beachside retreats, allowing travelers to customize their stay to their preferences. In Europe, Jumeirah Le Richemond in Geneva will introduce the brand's signature elegance to a landmark with over 140 years of history. Offering breathtaking views of Lac Léman and Mont Blanc, this property will provide a refined escape in the heart of the city. It embodies a timeless narrative found in cities worldwide, connecting people and culture through art, heritage, and captivating landscapes, enriching guests with experiences that inspire new perspectives. The future of elevated travel As Jumeirah evolves, its vision for the future transcends traditional luxury, rooted in the warm and generous hospitality of Arabian culture. Just as travelers on ancient trade routes were welcomed with the warmth of a fireside, Jumeirah creates spaces where guests can connect meaningfully with their surroundings and engage in authentic cultural experiences. By blending thoughtful service with the unique stories and heritage of each destination, Jumeirah redefines hospitality as an art form, offering experiences that resonate deeply and create lasting memories long after the stay.

Jumeirah drives portfolio expansion with three new developments in Dubai
Jumeirah drives portfolio expansion with three new developments in Dubai

Zawya

time29-04-2025

  • Business
  • Zawya

Jumeirah drives portfolio expansion with three new developments in Dubai

Jumeirah Residences Emirates Towers - an elevated lifestyle in the heart of the city The new additions further cements Jumeirah's leadership in its home market following the successful opening of Jumeirah Marsa Al Arab As part of its strategy to diversify its portfolio and drive expansion, Jumeirah has segmented its portfolio into four key offerings, rooted in luxury Arabian hospitality Dubai, United Arab Emirates: Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, has announced the development of three new addresses in Dubai. In line with Jumeirah's Mission 2030 strategy and its focus on growth and diversification, the upcoming additions will include a hotel and two residences. Jumeirah Asora Bay, hotel and residences, will articulate the evolution of the Jumeirah brand with an elevated design vision and a highly curated experience that is both distinctive and purposeful. Combining architectural innovation with an unparalleled coastal setting, the exclusive development will sit discreetly on the peninsula of La Mer South in Dubai. The hotel, featuring 103 rooms and suites along with 20 villas, aligns with Jumeirah's renewed vision and investment strategy, which includes a focus on boutique-style properties with up to 150 keys, and places emphasis on suite categories, villas, and branded residences. This approach is also reflected in Jumeirah's European portfolio, including the upcoming opening of Jumeirah Le Richemond in Geneva, as well as established destinations such as Jumeirah Mallorca and Jumeirah Capri Palace. Scheduled to open in 2029, Jumeirah Asora Bay will join the highly coveted Jumeirah Hotels & Resorts offering. Complementing the hotel will be the Jumeirah Residences Asora Bay launched with Meraas, a member of Dubai Holding Real Estate. This exclusive residential enclave features 29 residences, including four-to-six-bedroom apartments, one seven-bedroom penthouse, and six ocean villas. The development's hillside location and terraced design offers uninterrupted views of the Arabian Gulf and Dubai's skyline. With an upweighted focus on branded residences, Jumeirah is also introducing Jumeirah Residences Emirates Towers — a new expression of elevated living that blends vibrant city life with curated and purposeful experiences. Featuring 754 units, ranging from one-to-four-bedroom apartments, this new development will redefine urban living in Dubai's business district — a residential experience elevated to new realms. Residents will have access to a wide array of well-being and lifestyle facilities, including a padel court, fitness studios, co-working lounge, private cinema and a podium pool terrace. Thomas B. Meier, Chief Executive Officer of Jumeirah said: 'In line with Jumeirah's Mission 2030 strategy, our ongoing ambition is to drive sustainable growth and double the size of our portfolio regionally and internationally. Maintaining a leadership position in our home market is integral to that strategy and, following the successful opening of Jumeirah Marsa Al Arab earlier this year, we will further extend our footprint in Dubai with Jumeirah Asora Bay and Jumeirah Residences Emirates Towers. These exceptional properties represent the future of the Jumeirah brand, with distinctive and purposeful experiences shaped by intentional design, mindful living and holistic wellbeing.' He added: 'We remain firmly on track with the delivery of our strategic roadmap and these additions to our portfolio will further strengthen our global reputation as an industry pioneer and brand of influence.' Commenting on the announcement, Khalid Al Malik, Chief Executive Officer of Dubai Holding Real Estate, said: "Meraas is proud to partner with Jumeirah in shaping the future of luxury living in Dubai. Jumeirah Residences Asora Bay and Jumeirah Residences Emirates Towers are more than just residential addresses; they are meticulously designed lifestyle destinations for the world's most discerning homebuyers and investors. Emulating Meraas' commitment to exceptional urban experiences, these residences combine innovative design, premium amenities, and renowned Jumeirah hospitality, setting a new standard for residential excellence and reinforcing Dubai's leadership in global luxury real estate." As part of its strategy to diversify its portfolio and drive expansion through both acquisitions and hotel management agreements, Jumeirah has segmented its portfolio into four key offerings, rooted in luxury Arabian hospitality: Jumeirah Icons, Jumeirah Privé, Jumeriah Hotels & Resorts, and Jumeirah Residences. Jumeirah Icons currently includes Jumeirah Burj Al Arab and will become a limited-edition collection of iconic addresses that shape the identity of cities, setting new benchmarks in design, prestige and hospitality. The newly established Jumeirah Privé, which features Jumeirah Thanda Island, is a curated, ultra-luxury collection of secluded islands, estates and villas, offering the ultimate privacy and exclusivity paired with the world-class service and amenities of Jumeirah. Jumeirah Hotels & Resorts remains the foundation of the brand, featuring a range of properties in some of the world's most inspirational destinations. The final segment is Jumeirah Residences, which has become an increased focus for the brand, designed to elevate and inspire living well, every day. Jumeirah recently marked its entry into Africa with the introduction of Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa. Most recently, the brand officially opened the highly anticipated Jumeirah Marsa Al Arab in Dubai — a new lifestyle destination that reflects Jumeirah's vision to create vibrant communities by seamlessly integrating hospitality, residences, and retail. With the upcoming openings of Jumeirah The Red Sea in Saudi Arabia and Jumeirah Le Richemond Geneva in Switzerland, the brand continues to expand its presence in major gateway cities and resort destinations, further strengthening its position as a global leader in luxury hospitality. For more information visit and stay connected on social channels @Jumeirah. For further information, please contact: Media Farah Kurdieh Jumeirah About Jumeirah Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 31 properties across 13 countries in the Middle East, Europe, Asia and Africa. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world. |

Jumeirah Asora Bay to elevate Jumeirah's luxury lineup in Dubai
Jumeirah Asora Bay to elevate Jumeirah's luxury lineup in Dubai

FACT

time28-04-2025

  • Business
  • FACT

Jumeirah Asora Bay to elevate Jumeirah's luxury lineup in Dubai

The Emirati hospitality powerhouse is expanding its footprint with three new openings in the region. When it comes to luxury in the UAE, few names carry the same weight as Jumeirah. Fresh from unveiling the spectacular Jumeirah Marsa Al Arab, the homegrown hospitality brand shows no signs of slowing down. It's now gearing up to open Jumeirah Asora Bay, an ultra-exclusive waterfront escape coming to La Mer South. Scheduled to open in 2029, Jumeirah Asora Bay promises an intimate take on luxury. Blending Arabesque architecture with sleek modernity, the resort will feature just 103 rooms and suites, along with 20 private villas — a move that reflects the brand's new focus on creating more boutique-style properties. Guests can expect signature Jumeirah experiences, from indulgent wellness spas and infinity pools to a private members' club and cutting-edge fitness facilities. Rising alongside the hotel, the Jumeirah Residences Asora Bay will offer an elevated residential experience. Situated on a hillside, these residences are designed to offer uninterrupted views of the Arabian Gulf and Dubai's skyline. Expect 29 homes, including four- to six-bedroom apartments, a seven-bedroom penthouse, and six exclusive ocean villas. And that's not all. Jumeirah is also set to launch Jumeirah Residences Emirates Towers, which will add 754 new residences to the city's skyline, complete with padel courts, fitness studios, a private cinema, co-working spaces, and a podium pool terrace. While we're still waiting for the details about the dining concepts coming to Jumeirah Asora Bay, if the brand's past gems — like Jumeirah Marsa Al Arab, Jumeirah Mina A'Salam, Jumeirah Zabeel Saray, and of course, Burj Al Arab — are anything to go by, we're in for a treat. Plus, with the La Mer location, it's safe to expect something spectacular. GO: Visit for more information.

Restaurant review: Rialto
Restaurant review: Rialto

What's On

time25-04-2025

  • Entertainment
  • What's On

Restaurant review: Rialto

Buonasera, Dubai… The buzz around the newly opened Jumeirah Marsa Al Arab has been non-stop since day one, and when I finally made it there, I instantly got the hype. Rightfully so – the hotel is stunning, and every bit of the excitement is well deserved. Then I walked into Rialto. Italian dining, at its best, has that cosy, timeless feel – and Rialto nails that perfectly. It's got the warmth, the comfort, and the authenticity you'd expect from a true Italian restaurant. The vibe Old-school Italian charm with a modern edge – that's the vibe at Rialto. At the helm is Chef Roberto Rispoli, a Pompeii-born culinary talent with Michelin-starred experience, bringing the flavours of Northern Italy to Dubai. Expect a menu rooted in tradition but with a contemporary twist, all served up in a space that oozes vintage glamour – chic yet warm, stylish yet inviting. The food We started with the Crudo menu Crudo di Ricciola – Yellowtail crudo with kalamansi and lemon (Dhs120). Fresh, bright, and citrusy – exactly what you want to wake up your palate. – Yellowtail crudo with kalamansi and lemon (Dhs120). Fresh, bright, and citrusy – exactly what you want to wake up your palate. Tartare di Tonno e Caviale – Yellowtail tuna tartare with caviar (Dhs280). Easily a favourite. Then onto Antipasti, where we had Arancini alla Zafferano, Tartare di Manzo – Saffron arancini with beef tartare (Dhs85). – Saffron arancini with beef tartare (Dhs85). Tartare di Pomodoro (Dhs100). Simple yet delicious – definitely a must-try. (Dhs100). Simple yet delicious – definitely a must-try. Carpaccio al Pomodoro e Burrata Fritta – Tomato carpaccio with fried burrata (Dhs120). So perfectly creamy on the inside and crispy on the outside. For pasta, it was hard to choose, but we went with Fettuccine alla Bolognese – Wagyu beef fettuccine with tomato (Dhs140). Exactly what you'd expect – comfort food at its finest. – Wagyu beef fettuccine with tomato (Dhs140). Exactly what you'd expect – comfort food at its finest. Il Raviolo di Rialto – Ricotta cheese, butter, and sake raviolo (Dhs120). Might just be my favourite from the pasta menu. For mains, we had Branzino al Guazzetto con Patate – Seabass fillet with potatoes, tomatoes, and basil (Dhs180). So flavourful, filling, yet surprisingly light. And of course, we ended with dessert with Tiramisu. Because an Italian meal without tiramisu? Unacceptable. Verdict Rialto ticks all the boxes – the vibe, the food, the experience. If you're after quality Italian food with an ambiance that actually feels Italian, this is a spot worth trying. And if you love having plenty of pasta options (because, really, who doesn't?), then Rialto should definitely be high on your list. Jumeirah Marsa Al Arab, Umm Suqeim 3. Tel: 800 323232. @rialtodubai Images: Supplied > Sign up for FREE to get exclusive updates that you are interested in

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