They planned their wedding. They weren't even engaged yet.

Yahoo

18-07-2025

"People would be like, 'Where's your ring?'"
Katelin Morales and her partner, Jeff Beqiri, began wedding planning in February 2024. The Philadelphia-based couple booked flights to Peru to meet with a wedding planner, look at venues and start to lock in vendors for their destination wedding. Now there was just one thing left for Beqiri to do: propose.
'I knew that I needed a long runway for the type of wedding that I want. And my fiancé wanted more time to buy the ring that he wanted to buy me,' Morales, a 33-year-old lawyer, tells Yahoo. 'So we had the wedding planner, the venue, the photographer and also the videographer booked all before we got engaged.'
The pair met on an app in May 2023, and their timeline quickly fell into place. 'We both said that we were dating with the intention of marriage,' Morales says. 'We were official two weeks after we met, and by July, we were saying, 'I love you.' Pretty organically, we were talking about marriage.'
They decided to get a head start on wedding planning without waiting for the formality of Beqiri getting on one knee. They're in good company.
Planning nuptials before an official proposal is a trend that's been gaining momentum over the last few years, now inching toward common practice. A 2024 survey by the wedding planning website Zola found that a majority of couples were doing some ideating about their wedding day, like creating a mood board or curating a registry, prior to a formal engagement. But the smaller percentage of those who went so far as to decide on a wedding date, book a venue and start a wedding website (where friends and family can check out wedding details) more than doubled by 2025. Here, couples discuss why they decided to tackle the 'I do' before the 'Will you marry me?' — and how it saved them from extra wedding stress.
Why plan early
A few factors played into Morales's decision to plan early. 'I knew it was going to be a destination wedding and I wanted to give people a full year's notice of when we were getting married,' she says. 'We also had a conversation about kids very early. … We would like to have our first kid when I'm 34, so we wanted the wedding in early 2026.'
Then there's her job as a bankruptcy lawyer. 'The workload ebbs and flows a lot. There are months when I can't even go to a dinner,' she says. 'I wanted to make sure that there would be enough downtime in my job to take advantage of for planning, instead of having to do everything in the six months before my wedding when I can't control work.' Having ample time for wedding planning was her main concern. And with that under her control, she could leave the timing of her engagement up to Beqiri.
Devin Short felt similarly. The 29-year-old, who lives in Westchester, N.Y., tells Yahoo that both she and her then-boyfriend Nick had already set their sights on a particular wedding venue in Florida, which she was anxious to secure.
'The venue is notoriously booked out in advance, and the place is special to us,' says Short. So, when she was sure by July 2022 that her partner was preparing a proposal — 'I knew he had asked my dad for his blessing and that the ring had been ordered' — she gave the place a call.
'I called to inquire about the next year, and they only had one date left in December,' she says. 'I really wanted a Florida-in-Christmas moment, so I asked for a contract.'
Short and her mom immediately started working on getting more details of the big day together. Nick was aware of it, but not yet involved — he was busy putting together a proposal, after all. Once the venue was set, Short booked a wedding planner, as well as a photographer and videographer. 'I waited to pick our band because that was his one request,' she says.
Both Short and Morales's priorities were in line with others who have gotten a head start, according to the 2025 Global Wedding Market Report by Think Splendid, a wedding consulting firm. Among 53,493 newlyweds who were polled, 31% started looking at venues before getting engaged, while 32% and 18% started the same process with photographers and wedding planners, respectively.
Jenny McDonough, a Colorado-based planner and founder of Stargazed Weddings, tells Yahoo that getting a call from a couple that isn't yet engaged isn't out of the ordinary. 'People want to make sure that they get their preferred date, their preferred venue and their preferred photographer. And they have friends telling them that it books up quickly,' she says.
Hence, most of those who get a head start on planning are specific about what they want. With less time comes less choice, in most cases, which is exactly what Caroline, 30, (who asked to keep her last name private) from New Jersey wanted to avoid.
She and her now-husband Brendan had a particular date in mind for their wedding long before he proposed. 'We wanted our wedding to be on my grandparents' anniversary,' says Caroline, who planned to honor her family by getting married in their native Ireland. 'I also wanted my other grandmother to be at our legal ceremony [in the United States]. She was older, so we were racing a bit against the clock. … She was able to be there to witness before she passed away, which I'm extremely grateful for. Planning ahead of time gave me that sentimental moment.'
'Where's the ring?'
Morales calls herself an 'open book' with family and friends, so when she and Beqiri discussed their February 2026 wedding two years ahead (and 10 months before they were even engaged), she shared the news. Her family was skeptical.
'I don't see a ring on your finger,' was the response she got from relatives who were wary of Morales being hurt. 'I had previously been in a seven-year relationship that didn't end up in a marriage, so they didn't want me to go through that again.' She was confident that this was different.
'I knew it was going to happen, I didn't feel any trepidation about any of it,' says Morales. 'It was just a matter of when, not if.'
She attended a few wedding-related pop-ups and spoke openly about wedding planning in front of co-workers. 'People would be like, 'Where's your ring?' So I would find myself saying, 'Oh, it's getting cleaned,' even though I didn't have it yet,' she says. 'It can be kind of embarrassing when you go somewhere talking about your wedding and they don't see a ring on your finger. That's the first place that your eyes go.'
However, that hasn't been a problem since Beqiri pulled off a surprise proposal to Morales last December. 'I definitely was surprised, and that was important to him,' she says. 'Although I knew it was going to happen, I didn't know the circumstances, when it would happen or what the ring would look like.'
And better yet, the couple feels that they've been better able to enjoy the start of their engagement era because their plans for next year are already set. 'Most couples are planning right after they get engaged, and we had already done that stuff,' she says. 'Despite people being skeptical, at the end of the day, I was right. It turned out exactly how I said it [would], and it gave me more faith in myself and us as a couple too.'
No stress or ruined surprises
Caroline also says that the surprise of her early 2024 engagement wasn't ruined by wedding planning for six months prior. 'I let him plan [the proposal] on his own time,' she says.
And data suggests that proposals aren't quite the surprise they're built up to be, anyway. Zola found that 53% of couples getting married in 2025 have shopped for rings with their partners, while 70% have discussed when they would be getting engaged. Asking 'Will you marry me?' is more of a formality.
'Even with all the planning, Nick managed to surprise the f*** out of me when he eventually did propose,' says Short. 'So it was a win-win because I was prepared, but also caught off-guard.'
She has nothing but good things to say about planning early for her big day. 'I didn't stress about not having anything done, I had all my choices or preferences for vendors. I felt so in control from start to finish,' she says. 'It was the best choice ever.'
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