Sainsbury's major change in stores has sweet treat lovers 'gutted'

Wales Online

13-05-2025

Sainsbury's decision to ditch food item from stores leaves shoppers 'gutted'
The supermarket has axed a popular dessert range from its stores, with shoppers told not to expect it back
Supermarket shoppers will have noticed the change if they enjoyed the sweet treats
(Image: Chris Ratcliffe/Bloomberg via Getty Images )
Sainsbury's customers have been told not to expect to see a popular fresh dessert line on the shelves anymore. The confirmation came after a customer asked online and received information straight from the supermarket about the decision to discontinue the range.
Patisserie Valerie, known for its cakes, pastries, and continental desserts, had partnered with Sainsbury's since 2017. Initially available in select bakeries, Patisserie Valerie's offerings soon expanded to hundreds of stores across the country.
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The partnership featured some of Patisserie Valerie's most sought-after items, such as the Salted Caramel and Chocolate Bombe, Strawberry Gateau, Baked Cheesecake Slice, and celebratory cakes like the Triple Chocolate Delight. However, these delights are set to vanish from Sainsbury's aisles.
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A customer, @Paigemwhitehead, reached out on social media, asking: "@Sainsburys, do you still sell the Patisserie Valerie range?" The supermarket's official account replied: "Hi there, unfortunately, this range has been discontinued."
Another shopper discovered the disappearance of the dessert range from the stores, reports the Mirror. They wrote: "Oh no! The Patisserie Valerie counter in Sainsbury's has gone! #gutted".
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Searching for these goodies on Sainsbury's website doesn't bring up any results. Even if you stumble upon a page through Google, the cakes are listed as 'out of stock'.
Shoppers need not feel completely left out, though. Patisserie Valerie continues to operate its standalone cafés and offers a UK-wide cake delivery service through its online platform - but the convenience of nipping into your local Sainsbury's for their treats will be no more.
This news follows Sainsbury's announcement that it will shut down its remaining patisserie, hot food and pizza counters by early summer. This decision is part of Sainsbury's efforts to refine the shopping experience for its customers in-store.
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Shoppers won't see the cakes in store any more, a spokesperson confirmed
(Image: TOLGA AKMEN/AFP via Getty Images )
Industry experts at Ceres report that Sainsbury's executives are implementing these changes as part of a "cost-cutting initiative aimed at simplifying its operations". This strategy encompasses more than just the discontinuation of certain products.
Sainsbury's is also piloting its own version of scan-and-shop technology, which shoppers might already recognise from Asda and Tesco stores. Currently, this trial involves only two supermarkets and eliminates the need for traditional checkout lanes.
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Customers can simply pay, print their receipt or opt to have it emailed, then return the scanning device to the designated SmartShop stations before exiting the store. The feature already exists in the Sainsbury's app, but this move would open it up to more customers. That test is still ongoing, with a further rollout of the scheme not yet confirmed.