ITV host devastated as popular gameshow axed after just one series
Ryan and Adam Thomas' gameshow 99 to Beat has been cancelled by ITV following just one series.
The Squid Game-style TV challenge made its debut this March, broadcasting directly before Britain's Got Talent during Saturday evening prime time.
The presenters and programme received a lukewarm reception, with some viewers even dubbing the siblings the "next Ant and Dec".
Nevertheless, the show appears not to have made sufficient impact as former Emmerdale actor Adam Thomas confirmed that the broadcaster had cancelled the programme.
It marked the first occasion the pair had hosted a television show together, and even included a guest appearance from their sibling, Love Island personality Scott Thomas, reports the Mirror.
It represents a double setback for Adam, who previously endured another ITV programme cancellation in 2020, when I'm A Celebrity Extra Camp was removed from schedules.
During the most recent instalment of their podcast, At Home With The Thomas Bro's, Adam revealed: "When I am positive about something, it gets cancelled.
"Honestly, I don't know what I'm doing wrong. Like I did [I'm a Celebrity spin off] Extra Camp presenting, did one series of that, got cancelled. The next presenting job I did was with Ryan, 99 to Beat, and that's got cancelled."
The cancelled programme featured 100 contestants competing against one another in various challenges to secure a substantial cash reward of £25,000.
Following each round, unsuccessful participants were eliminated from the contest permanently until just one player remained, having triumphed over the remaining 99. Caitlin Lawlor, a financial crime associate, scooped the massive cash prize at the end of the series.
Speaking to Lorraine following her win, she said: "I loved it, it was a once in a lifetime opportunity and I am so, so glad I took it."
Adam's disappointing news comes just weeks after he sent Emmerdale fans into a spin by hinting at a comeback for his character. However, those hoping for a return of Adam Barton might have to hold their breath a bit longer.
The actor caused a stir last month when he posted a picture of himself next to the famous sign on his Instagram, captioning it: "I'm BACK! ! ! !".
Adam's post whipped fans into a frenzy, with one commenting: "Is this true? Please be true! ! !" while another wrote: "I really hope this is true as you were my favourite Barton ever! ! ! ! ! ! !".
However, according to the Mirror, there are currently no plans for Adam to return, and his presence on set was for a different reason. Many fans weren't fooled by the joker's post - suspecting he's there for another programme.
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