STV warns over profits as advertising market slumps and TV projects delayed
STV said it was now expecting full-year revenue and adjusted operating profit to be 'materially below' a consensus of analysts.
Revenues are predicted to range between £165 million and £180 million for 2025.
The company said it was now targeting £2.5 million worth of cost savings this year – higher than the £1.7 million outlined in March – having launched a significant savings programme last year, including across its broadcast operations.
STV blamed worsening conditions in the commissioning and advertising markets in recent months for the profit and sales downgrade.
Advertising revenues for the period between July and September is forecast to decline by 8%, lower than previously expected, driven by a sharp 20% drop in July, it told investors.
The year-on-year decline is set to be impacted by particularly strong sales this time last year, due to the men's Euro football tournament being broadcast on TV.
It follows a 10% fall in advertising revenues over the first half of 2025.
A number of businesses, including WPP and S4 Capital, have flagged a worsening advertising market as more challenging economic conditions prompt clients to reign in marketing spending.
Furthermore, STV warned the uncertainty was causing significant deterioration in the commissioning market.
It said projects within its unscripted labels were being impacted with some in advanced development not getting the green light, and others being delayed into 2026.
Nevertheless, it highlighted strong progress within its scripted labels with current projects including for Netflix, Apple, Sky and the BBC.
Rufus Radcliffe, STV's chief executive, said: 'The deteriorating macroeconomic backdrop continues to lower business confidence impacting both markets in which we operate.
'STV Studios' delivery schedule for the remainder of 2025 has been impacted by the UK commissioning market, which has further weakened at the end of H1 (the first half of 2025) and into the second half of the year.'
But he said production had finished on 'key titles with international appeal, including high-end drama Amadeus for Sky and a third series of Blue Lights for BBC One'.
'We are proactively responding to market conditions through a combination of investing in targeted future growth initiatives aligned with our long-term strategy and identifying efficiency and cost saving opportunities across the business,' Mr Radcliffe added.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
12 minutes ago
- Daily Mail
Sam Thompson reveals a glimpse of the plush house he shared with ex Zara McDermott as he gushes about why he 'loves' coming home
Sam Thompson has offered a rare glimpse of the plush London house he shared with his ex Zara McDermott. The couple dated for five years, but following their split in December, Zara moved out of the home, and is now dating One Direction star Louis Tomlinson. In a series of snaps on Instagram Stories, Sam showed off the cosy interior of his home, which he's been renovating following his split from Zara. Having been away in Sheffield filming a new project earlier this week, the former Made In Chelsea star, 32, gushed he 'loves' coming home, having been reunited with his beloved pet cat Goose. The first snap showed his marble kitchen with a muted beige colour scheme, with his pampered pet happily sat on the counter top. In his second post, Sam then showed off his bedroom, admitting he was still in the process of choosing artwork to be placed above the bed. As well as a cosy bed taking pride of place, the room was decorated with plants, and matching beige furniture. Sam then went onto share a snap of the bathroom, with eye-catching marble additions and light detailing writing: 'And this! So happy with how it's come along.' Earlier this week it was revealed that Sam would be going head-to-head with fitness guru Joe Wicks in Celebrity Gladiators earlier this year. The star has impressed fans with his transformation in recent weeks, after hitting the gym to get in shape for his gruelling Soccer Aid challenge. It comes after Sam admitted he'd had an 'uncomfortable' start to the year after he and Zara split up. The TV personality insisted that sometimes a difficult period can 'shock' someone into making a much-needed change in their life. Following their split, Zara began dating former One Direction star Louis Tomlinson, 33, who joined Sam as one of the Soccer Aid players this year. Appearing on his close friend Pete Wicks ' Man Made podcast, he candidly reflected on the past year following the split and how he has evolved. In his second post, Sam then showed off his bedroom, admitting he was still in the process of choosing artwork to be placed above the bed He said: 'It's such a weird one because I still look to people for help all the time. 'I look to you, if I'm ever in a problem, I'll call you, I'll call Marvin, I'll call Tony, I'll call Ryan, my brother-in -law, I'll call Louise. 'I have a lot of people who I depend on and as much as I love that, I still feel inside like I'm not quite at the place where I can take care of myself.' Pete asked: 'So do you think then that asking people for help or being dependent on other people makes you less of a man?' Sam clarified: 'Asking for help, no. I think I lean a little bit too heavily into the depending.' Since the breakup, Sam has thrown himself into huge challenges - including his gruelling UNICEF mission, where he transported the Soccer Aid ball from Stamford Bridge to Old Trafford by foot and by bike over five days. Pete asked him: 'So at what point do you think you're going to start depending on yourself? And how will you know?' Sam replied: 'Oh, that's a great question. I'll be honest with you, mate. After the UNICEF challenge, I already think I started doing it more. 'Putting yourself in uncomfortable situations and realizing that you can handle uncomfortable situations. 'I mean, this year, there's been one big uncomfortable situation […] I feel like you need a bad year or not bad year but an uncomfortable year to change who you are as a person. 'You need almost like a shock to put you into sort of like a new phase of your life.' Reflecting on his emotions, Sam told Pete that he has always been an emotional person. Pete asked: 'In what way do you mean emotional?' Sam explained: 'I'd cry a lot, like I'd feel things. This is really lame but I remember watching like an Oxfam documentary and like going to my mum's bedroom and crying. 'I mean, I just didn't understand what's going on. Like really feel things. 'When I got older, maybe it was school you were almost taught it's not cool to have those feelings of real empathy, I have noticed this when I got older it's like I blocked something in my head and then it's only in certain situations that side of me comes out. 'I remember on the challenge, I had it on day one and I was like don't cry on f*****g day one I was like come on man like you can't be that guy cries on the day one and I remember I just finished the first marathon obviously just done my leg in I remember like just crying into the physios f*****g arms and I was like what the hell is going on. 'Then Ben Shepard turned up on day one I didn't know Ben Shepard that well, he's a lovely guy and I really needed him actually. 'But like I just cried to Ben Shephard, and I was like what the f**k is going on? I just feel like I think I must just have so much pent up stuff in me.' It comes after Sam and Zara ended their relationship in December, following a holiday season spent separately. A source close to the couple told Daily Mail at the time: 'Sam and Zara have ended their relationship. It's been an incredibly difficult decision for them to part ways, they still care and have a lot of love for each other. 'But after a tough year of working hard at their romance, they have split and will be focusing on their individual careers going forward into 2025. 'There has been no scandal or fallout between them, it's just the result of a difficult year, where they both had to spend a lot of time focused on their own projects.' The couple were last seen together celebrating Zara's birthday in December, where Sam dedicated an Instagram post to his girlfriend, calling her his 'soulmate' and 'best friend.'
The Sun
12 minutes ago
- The Sun
Love Island bombshell gets VERY close to MAFS star as they're spotted flirting at celeb party
LOVE Island bombshell Shea Mannings seems to be cracking on after failing to find romance in the villa – making a beeline for another reality star. At a swanky party in London, Shea was seen cosying up and flirting with Married At First Sight UK's Sacha Jones, unable to keep his eyes off her. 9 9 9 9 Throughout the evening, their were seen wrapped up in a flirty exchange by the bar, ignoring other revellers to spend time together. Shea, who was dumped from the villa this year after two weeks trying to find love, looked gripped with what Sacha had to say, later moving closer with her as they playfully flirted. A source told The Sun Online: 'They were chatting for ages - about two hours! - and there was real chemistry between them. "Everyone could see it was quickly turning flirty and Shea clearly fancied Sacha.' However, he might be in for a fight for her affections after Sacha vowed to swear off men to focus on her relationship with God. On Married At First Sight, self-proclaimed Daddy's Girl Sacha thought she might have found the one in dad-of-one groom Ross McCarthy, whom she was paired up with by relationship experts. The pair even made it to the end of the series, looking solid as they even moved in together and he fought for the approval of her beloved dad. However, just two weeks after cameras went off things quickly turned sour. After the cameras stopped rolling, the pair entered a 'dark' period before Ross reportedly dumped Sacha by text after she kicked him out of the house over his 'anger issues'. Since the show aired, Sacha has been on a self-love mission, turning to religion to find a sense of peace and clarity – even buying a purity ring in a vow to remain celibate before marriage. MAFS UK star Sacha reveals she's got married AGAIN - but things aren't quite as they seem In May this year, she revealed she had got a nose job, sharing pictures from her hospital bed. Meanwhile Shea entered this year's villa as part of a double bombshell on day three of the ITV2 favourite. Heading into the villa alongside Remell Mullings, Shea struggled to find romance with any of the girls, failing to couple up with any of them within 24 hours. However, his new pals opted to save him from dumping so he could give things a proper go. Later coupling up with Yasmin and then Helena, his time came to an end after two weeks when he still managed not to find someone, and Helena pursued a romance with newcomer Giorgio. 9 9 9 9 9
The Sun
12 minutes ago
- The Sun
Watch as huge ITV star looks VERY uncomfortable as he appears in C4's shock Bonnie Blue documentary
ASHLEY BANJO is one of the most clean-cut faces on telly – so he might not be too happy about his latest TV appearance. The Diversity hunk made an unlikely cameo in the new Channel 4 documentary focusing on porn star Bonnie Blue. 2 Appearing in 1,000 Men And Me – The Bonnie Blue story, which aired on Tuesday, Ashley is seen with his arm around the X-rated OnlyFans creator in an old photo, as her mum recalled her passion for dance as a youngster. The former Britain's Got Talent star wasn't named but it was clear his image was a reference to Bonnie's love affair with dance. Her mum Sarah recalls how Bonnie and her dance partner won a trophy as runners-up in a dancing competition. Doubt Bonnie gets handed a trophy for her 'achievements' in her new job. We recently revealed how viewers were left outraged at Bonnie after she claimed she was a "community worker" while sleeping with 1,000 men. Bonnie said she sees herself as someone who is teaching men how to have better sex and describes the 1,000-men event as 'giving back' to her fans. In the same breath, she argued that she's 'not a world educator' and can't be held responsible for the culture of sexualisation our children are growing up in. Viewers online were quick to react with many on X branding it "disgusting" while another said that the whole documentary was a "disgrace". Many others took offence to her outrageous comment that her sex acts were a "community service". Angry viewers blasted her for "trying to normalise this behaviour" by influencing "impressionable" teenagers with "sick" views.
