Iconic fashion chain plans UK high street RETURN after going bust and shutting 46 stores
Ted Baker is set to make a comeback to the British high street in early 2026, sources close to the matter have said.
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Ted Baker is understood to be returning to the UK high street early in 2026
Credit: PA
It is understood the brand is planning to return to London, with more details to be confirmed closer to the time.
It's not clear yet how many shops there will be or whether there will be any outside the capital.
The news comes more than a year after the much-loved brand dramatically collapsed and shuttered all its stores in August 2024.
Founded in 1988, Ted Baker was well-known in the 90s for its clothes and accessories with bold and floral designs.
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A decade ago it was one of the strongest names in the retail sector with 550 shops and concessions around the world - but has recently ran into major difficulties.
Shoppers were shocked when the fashion giant fell into administration in March last year.
It brought back its website in November last year, stocking a range of menswear, womenswear and accessories.
The website currently ships to the UK only but it says it will offer international shipping "very soon".
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The Sun has approached Ted Baker for comment.
What happened to Ted Baker
The company's troubles first began in 2019 after its founder Ray Kelvin quit his role following allegations of harassment.
Fashion chain to shut all shops
It then put out several profit warnings, which is when a company advises the stock market that profits will be lower than expected.
In 2020, the retailer said it would axe 160 jobs.
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More bad news came in March 2024 it collapsed into administration, putting dozens of stores and hundreds of jobs at risk.
By then the company had 86 stores across the UK and 975 employees.
No Ordinary Designer Label (NODL), owned by Authentic Brands Group (ABG) and trading as Ted Baker, appointed Teneo as administrators.
NODL blamed a deal going sour between its owners and a Dutch operating partner that had allegedly promised to inject cash into the business.
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By April, Ted Baker had announced it would close 15 stores with the loss of 120 jobs.
The Sun exclusively revealed in July 2024 that the brand was at risk of disappearing from the high street forever within weeks.
It was then announced that the last of Ted Baker's 31 stores would be closed for good in August.
The brand launched huge clearance sales to get rid of its final stock, with at least one store advertising at least 70% off everything.
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Shoppers raced to clear the shelves of glamorous maxi dresses, winter coats and men's suits at bargain prices before the stores shut forever.
A timeline of what happened
March 2019 - Founder Ray Kelvin resigns after harassment allegations
December 2019 - Ted Baker shares plummet 12%
February 2020 - It announces it plans to cut 160 jobs
March 2024 - Ted Baker collapses into administration
April 2024 - The retailer says it will close 15 stores
July 2024 - The Sun reveals the chain is at risk of disappearing
August 2024 - The last Ted Baker stores close for good
November 2024 - The website relaunches
July 2025 - It's understood Ted Baker is planning to make a comeback
Other iconic brands that have come back from collapse
Ted Baker wouldn't be the first brand to make a dramatic comeback to the high street.
Shirtmaker T.M. Lewin announced last month it would be opening more stores in London, Manchester and Edinburgh.
The brand had fallen into administration and shut all of its 66 branches in 2020.
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Last year, fashion and homeware chain Cath Kidston made a surprise return by opening a store in Westfield White City, London.
The retailer had crashed into administration and shut all of its stores in 2023.
Wilko also made a high street comeback with stores in England, Scotland, Wales and Northern Ireland almost a year after it went into administration.
Meanwhile fashion chain M&Co opened a new store in Scotland a little more than a year after it collapsed.
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