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Why Women Are Rejecting Oversize Rolexes for Delicate, Ladylike Watches

Why Women Are Rejecting Oversize Rolexes for Delicate, Ladylike Watches

For years New York publicist Yael Fraynd was enamored of oversize, heavy watches. These days? She covets 'delicate' faces that are 'small, curved and feminine.' Ahead of her 40th birthday, Fraynd says she's hunting for a watch that reads as jewelry, subtler than the borrowed-from-the-boys clunkers she once favored.
Until about six months ago, Natasha Gabbayan, a Los Angeles vintage clothing dealer, routinely borrowed her dad's 40 mm stainless steel Rolex. Now the 29-year-old is rummaging through her mom's drawers, scouring for slender finds from the 1990s. 'It's as if a watch and a bracelet had a baby,' she said of one diamond-studded discovery—a 18K-gold Audemars Piguet. 'It feels fancy but also powerful. Because it's small, I feel safer wearing it.'
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