Awake NY Reminds Us Who Runs Orchard Street in Locally Lensed Lookbook
Awake NY's newest footwear offering, the Jordan V Boro, is about to be stomping all over the New York City outfitter's hometown. So what better place to spotlight the striking new sneaker than on the local streets (and feet) of its local Lower East Side community?
Angelo Baque's streetwear imprint first set up its inaugural brick-and-mortar shop on Orchard Street in the summer of 2023, and its influence has reigned prominent ever since. In a lookbook entitled 'Our Block To Your Block,' Awake is penning a love letter to its neighborhood because, well, 'It takes a village' to garner the visibility the brand now has.
Reflecting on its still-growing local influence, Awake enlists the likes of a lineup of LES legends to front the photos, all shot on-site in front of a handful of storied storefronts, includingLAAMS, Scarr's Pizza, Ron David Studio, and Las' Lap.
At the core of the campaign – fueled by the mantra 'Community builds immunity' – is the Awake NY Jordan V Boro, which lands in two colorways of pastel pink and black and blue, as well as the polarizing, hybridized boot-like reimagining of the Air Jordan 4, which surfaces solely in the dark blue colorway.
Find your favorite Lower East Side faces (and a closer look at the Jordan V Boro) in the 'Our Block To Your Block' lookbook above.
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Hypebeast
4 days ago
- Hypebeast
Awake NY Reminds Us Who Runs Orchard Street in Locally Lensed Lookbook
Summary Awake NY's newest footwear offering, the Jordan V Boro, is about to be stomping all over the New York City outfitter's hometown. So what better place to spotlight the striking new sneaker than on the local streets (and feet) of its local Lower East Side community? Angelo Baque's streetwear imprint first set up its inaugural brick-and-mortar shop on Orchard Street in the summer of 2023, and its influence has reigned prominent ever since. In a lookbook entitled 'Our Block To Your Block,' Awake is penning a love letter to its neighborhood because, well, 'It takes a village' to garner the visibility the brand now has. Reflecting on its still-growing local influence, Awake enlists the likes of a lineup of LES legends to front the photos, all shot on-site in front of a handful of storied storefronts, includingLAAMS, Scarr's Pizza, Ron David Studio, and Las' Lap. At the core of the campaign – fueled by the mantra 'Community builds immunity' – is the Awake NY Jordan V Boro, which lands in two colorways of pastel pink and black and blue, as well as the polarizing, hybridized boot-like reimagining of the Air Jordan 4, which surfaces solely in the dark blue colorway. Find your favorite Lower East Side faces (and a closer look at the Jordan V Boro) in the 'Our Block To Your Block' lookbook above.
Buzz Feed
30-07-2025
- Buzz Feed
37 Inexpensive Products You'll Wish You Bought Sooner
Catrice "Instant Awake" Under Eye Brightener perfect for anyone who wants to trick everyone around them into thinking they got a full nine hours of sleep when in reality, they got maybe six. 😖 This stuff is basically the makeup of the future because it's designed with a color-adapting formula to help your bags go bye bye, giving you instant coverage with a lightweight feel. And let's not forget it's much cheaper than the $33 Becca version. A three-pack of vintage-inspired sunglasses just as stylish as Ray-Bans *AND* they're even polarized! Yep, go ahead and buy yourself a few colors to match your outfits. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum that'll help hydrate your skin while protecting you from the sun's harsh rays. Your skin will be smooth, white-cast-free, and ready for your makeup routine (or to hit the road if you're going ~au naturale~ today). A cute lil' insect catcher you can set up inside or outside to help stop fruit flies, gnats, mosquitoes, and more from invading your personal space. These are scentless, noiseless, and wayyy more affordable than those electric or liquid versions. A cult-fave supportive seamless compressive bodysuit some reviewers are saying is just as good as the Skims version (and like half the price). It'll help support and smooth you either under your fancy new dress or on its own with a pair of jeans. An easy-to-apply one-hour (!!) self-tanner so you can get that perfect color before you even step foot in the sand. Which means, you'll already be looking like a local and don't have to risk actually tanning which can be bad for your skin. AND that means more time for splashing around in the waves!! 🌊 Essence's Lash Princess mascara that will give you the look of wearing falsies, without the hassle of making sure you actually know how to put them on. Not to mention, the end result will be basically the same as you would get with higher end versions, only significantly cheaper. A bottle of sulfate-free biotin shampoo infused with botanical extracts to help thicken and hydrate your hair while also clarifying and cleansing product buildup on your scalp. Yeah, go ahead and just toss your prescription for that expensive shampoo, you won't be needing it anymore. A set of cult-favorite, absurdly affordable moisture-wicking exercise socks to add a little extra cushion to your feet while supporting your arch and your heels. You'll have a pep in your step knowing you won't be covered in blisters and your wallet won't be empty. A set of chic, highly popular wireless Bluetooth earbuds comparable to AirPods, except these are actually waterproof… like accidentally-step-into-the-shower-with-them-still-in waterproof!! You can even jam out to your fave songs up to one meter deep for 30 minutes. Eos' Shea Butter Vanilla Cashmere body lotion with a smell so delightful you may be tempted to try a bite (but please, don't do that). And your nose won't be the only happy thing. Your skin is going to love the lightweight but long-lasting moisturization. E.l.f.'s sheer tint, hyaluronic acid-infused "Squeeze Me" lip balm, which will help moisturize your lips. It is perfect for anyone who *hates* how chapped their lips get when the seasons change and is available in delectable flavors like vanilla frosting, peach, and strawberry. An affordable, Lululemon-esque longline sports bra made with flexible fabric to let you move freely throughout your workout or while running errands. Warning: You may end up with 10 different colors before you even realize what you've done, but for how much you're saving by skipping out on the name brand, you won't mind. L'Oréal Paris Makeup True Match Lumi Glotion to instantly give you a ✨glow✨ while also hydrating your skin. The subtle tint will provide you a nice, light coverage on those days when you absolutely *cannot* with a full face of makeup. Marc Anthony "Grow Long" Leave-In Conditioner Spray that's giving Olaplex results at a drug store price. 🙌🏼 It's made with caffeine, gin`seng, and vitamin E to help detangle, smooth frizz, and reduce split ends and breakage. A bottle of Nyx matte setting spray you can just spritz right on top of your makeup to protect all your hard work and prevent it from smudging or fading. 🙌🏼 A six-piece (!!) set of high-performance matte lipsticks so you can have ~options~ and still pay less than what you'd pay for *one* color of another brand. Don't worry, just because they're inexpensive doesn't mean they are cheap — reviewers are saying they perform just as well as those more expensive brands. An affordable cult-favorite luxury-scented candle that smells so delicious and quiiite similar to the beloved (and expensive) Le Labo's Santal 33. You're gonna wanna spend all night at home until you've burned through this bad boy it smells that good. A set of sophisticated cylindrical wineglasses pretty much as aesthetically pleasing as a glass can be. Whether you drink wine, champagne, cocktails, or just want to elevate your soda or water, you'll feel far more ~bougie~ when you're drinking out of these (especially since you know you saved a lot of money not buying the Crate & Barrel version). A breezy long-sleeve crochet swimsuit cover-up perfect for getting you from point A to point B (aka the hotel room to the beach) without ending up in a puddle of sweat before you actually reach your destination. Plus it's just cute as heck. A lil' polar bear hydrating eye stick formulated with Iceland glacial water to help tighten skin and reduce the appearance of dark circles. I mean, come on, the adorable little bear PLUS fancy glacier water from Iceland, all while making me look like I actually slept last night?! That just sounds like it would cost a small fortune — but lucky for you, it's not even $10!! A reviewer-beloved straw fedora with UPF 80 so you can look stylish as heck while still protecting your precious face from the sun's damaging rays. And it's even perfect for your more ~wild~ adventures with a hidden strap inside so you can adjust it to fit snuggly, and a chin strap if that's not enough. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm, which starts off as a solid and melts into a nourishing oil that'll help remove all your makeup just as easily as the more expensive versions. Your skin is gonna feel hydrated and silky smooth once your 12-hour-old makeup melts away. A Petcube that'll let you watch your pets with high-quality, wide-angle video that also has night vision. Now, you can get alerts and see what your doggo is doing while you're out and about for a fraction of the price of a Furbo. A ~weightless~ liquid cream blush so good Selena might even use it herself. With its highly pigmented and blendable formula, you'll be creating gorgeous looks worthy of being on the red carpet. A pair of ~Dreamlux~ leggings beloved by reviewers as a great alternative to that one v popular athleisure brand… except these are ~way~ more affordable (we're talking $70 cheaper 😱). Get ready for your newest obsession — your closet is about to get a lottttt fuller. A set of toss-and-chop salad tongs to achieve those amazing, bite-size pieces like you can get at restaurants because somehow salad is SO much better when all the pieces are teeny and easy to eat. These will work for everything from the lettuce to veggies to meat. Your vegetable intake is about to drastically increase. A crossbody phone wallet reminiscent of the Bandolier version except cheaper *and* with RFID-blocking. Your belongings will all be safe and easily accessible while you can use your hands to hold onto your coffee or gelato as you tour the town. A set of satin pillowcases designed with your delicate skin and hair in mind. These will have you waking up refreshed and ~almost~ as put together as basically any character in a movie during those *I woke up like this* scenes. So no, you don't need to splurge on Slip, Kitsch, and Blissy. A Cosori gooseneck electric kettle so you can brew the perfectly hot cup of coffee or tea at the ~exact~ temperature you want without needing a stove. Added bonus, this thing is gorgeous so you won't even need to find a place to store it — you can just let it sit out and serve as decor. A ridiculously soft oversized hoodie comparable to Aritzia, Skims, and Abercrombie. TBH I even have one from Lululemon that this looks awfully similar to, except I paid almost $100 (🫠). Feels like that means I can just buy two (or three) of these... girl math, amirite?? An almost unbelievably soft waffle weave blanket made with bamboo that is so comfy and cozy you're gonna want to buy one for every bed and couch in your house... and probably an extra or two in case you have guests over. An adorable, roomy duffel bag comparable to the Herschel duffle for half the price. Reviewers love that it's durable, water-resistant, has a luggage strap to easily attach to your suitcase, and has two handle lengths. Go ahead and book that weekend trip you've been dreaming about, this is officially your sign. Maybelline's Total Temptation Eyebrow Definer Pencil to transform your sparse brows into the full ones of your dreams. You can make 'em bushier than a bunny's tail if that's the vibe you're going for. A Lululemon-inspired mini belted pack designed to hold all your essentials all day long. And just like the Lululemon version, this bad boy can hold a shocking amount of stuff! A nine-pair set of hypoallergenic golden hoop earrings so you can wear a different pair every day of the week and still have two pairs leftover! Not to mention no one will ever know these aren't real gold, and you could buy easily 10 packs of these for the price of one pair of solid gold. If you ask me nine > less than one. A pair of classic white sneakers because this style is truly a staple but by golly there's no way you're spending hundreds on a pair of plain shoes just because of their brand name!!
Buzz Feed
27-07-2025
- Buzz Feed
28 Beauty Products Reviewers Are Deeply Committed To
A SeoulCeuticals toner mist that's like hitting your skin with a tall glass of spa water. It's packed with cucumber extract, marine minerals, and aloe to help calm redness, hydrate deeply, and keep acne at bay. It's lightweight and soothing, so you may let out a deep "ahhh" as you spritz this on. Plus, your skin will look dewy and ~radiant~. A Mise En Scene lightweight hair serum, which deeply nourishes and hydrates damaged hair thanks to a combination of camelia, jojoba, and olive oils. Your locks will look silkier, feel softer, and smell amazing! A satin-finish TirTir cushion foundation that's like magic because it's brightening and does not settle into fine lines or wrinkles. It lasts up to a whopping 72 hours and blends easily into your skin to hide blemishes, under-eye bags, and redness. Plus, it's buildable, so that means you can rock a natural *or* full glam look. Good Molecules Yerba Mate Wake Up eye gel with caffeine to help reduce eye puffiness, yerba mate to brighten skin, and three types of hyaluronic acid to help plump and firm. One reviewer likes this *more* than The Ordinary's caffeine eye gel because it's more moisturizing! Or Catrice "Instant Awake" Under Eye Brightener that's like a little magic wand for tired eyes — the color correcting formula works across all skin tones to help neutralize dark circles and instantly brighten up your under eye area. Say goodbye to looking exhausted and hello to looking wide-awake in seconds. A self-tanner so you can get a sun-kissed glow that looks so good, people will think your tan came STRAIGHT from Aruba — even though it came from this mousse. It has *no* horrible scent (aka you won't smell like a wet dog), and it takes just one hour to develop an even (!!) tan. A bottle of professional-grade callus-removing gel to "melt off" tough, dead calluses to reveal softer, more supple skin, especially if you were a little hard on your feet or wore overly tight shoes. It delivers results so good, you may just prefer it over the treatments you get at the salon. And Dermora's foot exfoliation mask if you have cracked heels, calluses, or dead skin all over the bottoms of your feet. So just slip on these booties for an hour and watch your feet shed within the next 6-11 days. You'll be GAGGED at how much skin comes off, but you'll be equally satisfied with your baby smooth feet. An EOS Vanilla Cashmere shea butter body lotion designed to deliver lightweight and long-lasting moisture (24 hours to be ~exact~) without that horrible greasy feeling other moisturizers can leave behind. Your skin will not only feel super smooth, but it'll also smell like heaven on earth (aka cupcakes). A light, nonsticky Touch in Sol No Poreblem primer so you can create a makeup look so smooth and skin-like that people will ask, "What are you using?" They might assume you're a magic elixir, because those pores? Minimized. Sebum? Controlled. Skin? Silky smooth. Your makeup looks are sure to turn up a notch with this! And a tube of Elizabeth Mott Thank Me Later eyelid primer, it can grip your eyeshadow even more effectively than Fairy Godmother's wand, because it'll last way past midnight. Your eyeshadow will be shine-, crease, and oil-free, so you don't have to worry about touching up your perfect look! Sol De Janeiro's Bum Bum Cream that delivers IMPRESSIVE results for people wanting to smooth and tighten skin — and that's all thanks to its caffeine-rich guarana extract formula. The notes of salted caramel, vanilla, and pistachio will have you in self-care heaven with how good it smells, too. And a tube of nongreasy Gold Bond's firming neck and chest cream to help tighten skin and reduce the appearance of wrinkles — *and* not strip your skin of moisture thanks to the hyaluronic acid. Reviewers are "impressed" with how this works because it's lightweight, absorbs instantly, and delivers solid results. A pack of two dark spot corrector soap bars formulated with powerhouse ingredients like retinol, vitamin C, and turmeric to help hyperpigmentation disappear — just check out this reviewer who made her dark spot of 20 years *poof* into existence. And the shea butter, olive oil, and hyaluronic acid mean your skin won't be left feeling dry or stripped. Cosrx Snail Mucin 96% Power Repairing Essence — its star ingredient, snail mucin, might sound like it belongs in a witch's cauldron, but it actually can help hydrate skin, heal acne, and smooth the appearance of fine lines on all skin types. People of *all* ages love this — so when you finally get in on one of the most viral skincare products out there, you'll be equal parts impressed and annoyed you didn't get this sooner. Kerasal's multipurpose nail repair solution that'll help treat fungus, cracks, and even nail psoriasis. It works to reduce discoloration and thickness while hydrating and exfoliating brittle-looking nails so they look (and feel) healthier overall. It's not an instant fix, but with consistent use, it does deliver noticeable results. Just apply it with the built-in applicator twice a day for the first week, then once daily after that — and let the ~glow-up~ begin. Essence Lash Princess mascara so you can instantly lengthen and volumize your lashes with its cone-shaped fiber brush (without annoying clumps or globs), so you'll feel like a falsies expert without overworking yourself. It's also super affordable, so this may be your new go-to! A Briotech spray with hypochlorous acid, an antibacterial ingredient that can help reduce inflammation, redness, and irritation. Spritz this on your face as needed (like after a workout!) to help target acne-causing bacteria and soothe skin. It's often compared to the Tower 28 SOS Spray, which is pricier (and has the same key ingredient!). An I Dew Care mattifying dry shampoo powder that'll fool everyone into thinking you just showered today because that hair? It's looking more voluminous with not one hint of greasiness. Just dab this ultra-fine powder into your roots, shake out the product, and style — then you're done! Retinol body lotion to help skin appear tighter and reduce the appearance of wrinkles and sun damage. With consistent use, it helped reviewers with the appearance of textured skin on their upper arms and legs. An illuminating L'Oreal moisturizer for a glow that easily rivals the infamous Drunk Elephant's bronzing drops. It's designed to be worn alone, under foundation, or use it as a highlighter on your cheekbones! You may end up liking this *more* than Drunk Elephant because it's less glittery. A Wonderskin lip stain that goes on blue but leaves behind the prettiest rosy tint — and yep, it's totally waterproof and smudgeproof. Just swipe it on, wait 10-30 seconds, then wipe it off with a damp tissue to reveal a long-lasting flush. You can use it in place of lip liner since it doesn't budge and outlasts those pricey pencils. Fewer touch-ups and more money in your pocket? Yes, please. A sensitive-skin friendly Shea Moisture body wash made with 100% virgin coconut oil that smells like a little vacay to somewhere tropical. It'll have you feeling clean, smooth, and moisturized all day long! An internet-famous VieBeauti eyelash growth serum packed with peptides and ginseng to help you grow fuller, longer-looking lashes in as little as four weeks. It's basically a lash lift in a tube, minus the appointment and price tag. It's gentle enough for sensitive eyes and even comes in a brow booster formula, too! A Kitsch satin heatless curling set so you can wake up to gorgeous curls without the damage that can come from using hot styling tools. Plus, doing your hair won't take as long — which is a must when you wake up and don't feel like getting out of bed. An Anua pore-clearing cleansing oil to help control sebum, remove blackheads *and* dissolve makeup — some people are even left with visible residue on their fingertips! If you want to start double cleansing, this is the perfect first step. An Elizavecca collagen-coating hair mask for damaged hair from hot styling tools or over-processing from harsh treatments like bleach. Reviewers say it helps their hair feel stronger, softer, and less tangled, with an immediate difference. One person even went as far as to say that it's "Better than Olaplex." 😱 A Londontown nail concealer designed to help the appearance of dull and discolored nails so you can leave that expensive manicure habit behind — and still have radiant-looking nails! This polish is sheer, buildable, and comes in five different neutral shades.
