Nikon joins other camera manufacturers in raising prices due to tariffs

Engadget

5 days ago

Nikon has announced that it will increase prices on its photography products in the US due to tariffs, joining other camera manufacturers including Canon, Blackmagic Design and Leica in doing so. It hasn't yet shared which products will be affected, but several outlets have received word from dealers that the changes will mostly affect lenses and accessories manufactured in China.
"Due to the recent tariffs, a necessary price adjustment for products will take effect on June 23, 2025," the company wrote last week. "We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions. We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community."
The development comes from Trump's recent tariffs affecting electronic goods, with Nikon noting that the increase could cut its operating profit by around $68 million. Canon, the worldwide leader in camera sales, said in its earnings report last month that it would raise prices soon. Fujifilm recently paused US preorders for several models including the X-M5 and X100 VI.
Other electronics companies, including Acer and DJI, also recently announced US-only price hikes. In its latest earnings report, Sony said it expects to seller fewer PS5s and expects a $700 million tariff-related revenue hit.
These increases could just be the beginning. Nikon builds its products in multiple countries affected by US tariffs, including China, Thailand and its home country, Japan. Unless those nations can negotiate new tariff terms before the end of Trump's 90-day pause, they could be subject to drastically higher rates by July — which would in turn prices for Nikon and many other camera manufacturers.