20 Cheap Target Beauty Products That Are So Good, Gatekeeping Them Would Feel Like A Crime

Buzz Feed

14-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
You'll want to tell your friends about these amazing makeup, hair, and skincare essentials.
1. A luxurious leave-on lip mask to say goodbye to chapped lips once and for all. This mask is like a blast of hydration, containing a trio of hyaluronic acid, castor seed oil, and squalene to create plump, pillowy puckers. This will moisturize your lips while you snooze away or whenever you feel that chilly-air-tightness coming on!
Target
Promising review:"I have not been disappointed by a single E.l.f. product. I love the amount of hydration from this product. E.l.f. products are affordable and I appreciate they are still higher quality products. The fragrance-free moisturizing lotion is the best!" — Christmastime
2. A milky vanilla moisturizing bath bomb because moisture starts from how you treat your skin during bath time! This bath bomb doesn't contain harsh ingredients — instead, it moisturizes and soothes redness with ingredients like coconut and oats. The best part? It smells like vanilla to up the cozy bath vibes.
Target
4. A hydrating facial cleanser because cleaning your skin should NOT mean stripping it of its vital oils! Seriously, your skin *needs* the good bacteria and oils that traditional foaming cleansers tend to strip away. Protect your lipid barrier with a moisturizing cleanser (like this one) that rids the skin of the day's grime while simultaneously hydrating it to its plump glory.
Target
Promising review:"I have tried every face wash, spot treatment, acne medication, birth control, and professional facial service under the sun, and I have had acne since I was 17. I bought this, and my skin cleared up completely in three months, so much that I was able to completely stop all other topicals and oral dermatologist medications. I use the a.m. and p.m. moisturizer, too; this was really a godsend." — Ks97
5. A plumping lip gloss if you're SUPER inspired by the 2000s revival of pillowy soft and glossy lips. Pair this with your favorite lip liner for a plump and reflective pout.
Target
Promising review:"Amazing lip gloss and 'rosewood' is the perfect color for me. Also, the color lasts quite a while." — curlygirl
6. A magic root cover spray because there's concealer for your face — why not have a concealer for your hair? If you're in between coloring appointments and want to spruce up your roots for a meeting, dinner, or just for yourself, simply spray this and no one will be the wiser.
7. A tube of Weleda Skin Food that's your new saving grace whenever dry skin strikes. This cream is a cult-favorite for soaking into the skin and creating a soft-lit, luminous glow that lasts. You can slather on a whopping amount to act as a moisturizing mask or apply a pea-size amount in lieu of your typical moisturizer.
Target
Promising review:"This product is terrific. I must mention its hydration prowess, which was just outstanding. It hydrates the skin better than other brands I've tried. If you're in search of a cream that offers deep nourishment and superior skin hydration, then this is it!" — Amalia
Price: $19.99
8. A brow glue because the days of using glycerin soap to achieve wispy, feathery brows are DONE! This brow glue locks brow hairs into place and comes in a convenient tube with a spoolie, so that you'll never have to dip your tools into soap ever again.
Target
Plus, unlike other brow-freezing products on the market, this one costs about the same price as glycerin soap! Cha-ching. If you don't know the soap brow trick, check out this comparison of $1 soap brows versus a $112 brow gel.
Promising review:"I cannot express how much I love this product! I was looking for something that was easy to apply, did not leave white residue, and actually lasted throughout the day. This does all that! I have tried other brow-freezing products, soap brows, even putting hairspray on a spoolie…but none of them last and end up with white noticeable residue. For the price, it's 100% worth a shot!" — Ely B
9. A hair oil mist if you just can't be bothered with flat-ironing flyaways daily. This is one of the easiest ways to smooth frizz in a flash while adding a gorgeous scent and moisturizing with argan oil!
10. A liquid eyeliner because graphic liner looks and killer wings are still all the rage these days, but they're painfully difficult to perfect. Luckily, even novices can master a cut-worthy wing with this liner's easy-to-use stencil!
Target
Promising reviews:"This eyeliner does its job, but what I really like is the cap. The wing on the cap is so useful for helping me make a wing tip without making a mess on my 50-year-old eyelids. I love it!" — Reviewer
"Once it's on...it stays. I love that once it dries, there is no smearing!" — abrewer19
11. A pore-minimizing primer since there is no dewy makeup finish without a smooth base for your foundation! This primer is perfect for those who have prominent pores or oily T-zones that causes makeup to melt off as quickly as it went on.
Maybelline
Promising review:"I love the way it makes my skin feel and look; glad that I bought two by mistake. All you need is less than a dime size to cover your face. Love that you don't need a lot of product and it makes your skin feel smooth. Definitely a go-to in my makeup routine. I would buy this product again." — Jen31787
12. An Odele leave-in detangling tonic because using a hair detangler is the best way to quickly separate curls and get rid of knots without causing too much frizz. Along with conditioning the hair, ingredients like amino acids and plant proteins strengthen the strands while boosting shine. Use this on damp hair and watch how easily your wide-tooth comb will glide through your strands.
Target
Promising review:"I love how this product makes my hair feel after allowing it to dry then flat ironing it or curling it. I use it right after towel-drying my hair. I start at the ends of my hair, then root. I have thick, frizzy, wavy hair. This works wonders." — The taste was just right
Price: $12.99
13. A Maybelline mascara that has cemented itself as one of TikTok's favorite lash-enhancing products, years after first going viral! This mascara makes it easy to achieve full, defined, come-hither lashes with just a few strokes — clumps not included.
Target
Watch a person's reaction to their lashes after using this mascara on TikTok here!
Promising review:"I've seen people raving about this mascara a lot on TikTok, so I had to try it. I got it in the shade 'very black.' I've purchased it two times now. I love how lengthening and thickening it is without being clumpy, and it's not hard to remove." — Natalie
14. A Neutrogena Hydro Boost sheet mask because it contains hyaluronic acid to hydrate dry skin and add a natural plump. A mask version of the beloved gel moisturizer, this is great to use during a spa night, but you can also use this during your morning routine to start your day off with a dewy glow!
Target
Promising review:"I bought this mask on a whim, and I loved it so much that I bought a couple more to bring on my international travels. Post-flight, this mask is phenomenal for hydration." — DanniJo
15. A micellar water for the first step in your nighttime skincare routine — removing your makeup. This micellar water is great because it removes ALL makeup, including waterproof mascara! And the best part? Micellar water only removes impurities, meaning it's nonstripping and generally great for those with dry skin.
Target
16. A jar of Aquaphor healing ointment because, hear me out — Aquaphor isn't just for fading scars or stowing in a diaper bag. It's the skincare community's secret to glowing skin! Many people use Aquaphor for "slugging," a skincare practice that uses an ointment after a nighttime routine to seal in all the hydrating serums and moisturizing creams. I've been slugging for the past few years with Aquaphor and GEEZ! I've never woken up with softer skin in my life.
instagram.com
17. A super moisturizing shampoo that contains Kristin Ess' proprietary Zip-Up Technology to seal split ends! Though this color-safe formula is sulfate-free, it still lathers up like a dream *and* contains moisturizing avocado oil! If you want something to give your hair a boost in between salon appointments, this is the perfect no-thoughts-required shampoo.
Target
Promising review:"This is a GREAT shampoo/conditioner combo!!!! I was really nervous to go back to drugstore after falling in love with Dae products, but this works just as well as the expensive stuff for half the price!!! My hair feels so soft and this has a nice smell that lasts!! I will be repurchasing!! Not to mention gorgeous packaging!!" — Kaylee
18. A Tree Hut Tropic Glow whipped body butter because your body's skin also deserves some love. This body butter smells like a warm, vanilla-y tropical dream, and it seeps into the skin to provide lasting hydration.
Target
19. A BHA 2% liquid exfoliant so that you can say bye-bye to blackheads once and for all. BHAs (also known as beta hydroxy acids) are what you need to clear out the gunk from your pores and banish acne-causing dead skin cells.
Target
Promising review:"This product has helped my overall skin texture and helped with acne and acne scarring. Bonus: the product lasts MONTHS at a time for me using it multiple times a week." — Ana
20. And an E.l.f. contour palette, because it's been making the rounds on TikTok for its ability to sculpt the face, add warmth, and up any makeup look! People love that this pressed powder formula glides onto the skin easily and rarely appears blotchy.
Target