Challenges behind us, momentum is back: PVR Inox MD Ajay Bijli
ticket prices
and a robust content pipeline, said
Ajay Bijli
, managing director of
PVR Inox
, the country's largest multiplex chain.
"The momentum is back. The challenges that once kept audiences away are behind us. The
Hollywood strike
is over, and even big-budget films are now attracting audiences. The content lineup looks very good," he told ET.
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Looking ahead, the content slate for the rest of 2025-26 is strong, with War 2, Baaghi 4, The Bengal Files, Kantara, Avatar: Fire and Ash, and Jolly LLB 3, he said.
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Bijli expects footfall to be far better than last year, though he stopped short of predicting a return to the pre-pandemic levels.
PVR Inox accounts for an estimated 30% of the domestic industry's box-office revenue.
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According to Ormax, India's cinemas recorded customer footfall of 883 million in 2024, down 6% from that in 2023 and below 1.03 billion in 2019.
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