BPCM named AOR for Places
BPCM named Agency of Record for Places, a curated members-only travel app offering trusted global recommendations from cultural tastemakers.
Global strategic communications and consulting firm BPCM has been appointed as the Agency of Record for travel app, Places.
Founded by the team behind Raya, Places is a members-only platform that serves as a definitive source for expertly curated dining, hospitality, shopping, cultural, and wellness experiences worldwide. It is not an endless list, but a curated library: a living map of stories, memories, and discoveries gathered from a global community of members and contributors.
In an age of endless options and algorithmic overload, Places offers something quietly radical: trust. Built for travelers who crave substance over spectacle, the app replaces crowdsourced confusion with deeply considered recommendations: each one selected not for popularity, but for its power to leave an impression. Whether you're looking for a tucked-away trattoria in Tuscany, an 'if you know, you know' speakeasy in New Orleans, or a ceramic studio in Tokyo; Places is designed to help you uncover the kinds of experiences you would tell a friend about. And remember long after.
The beauty of Places lies in its simplicity: land in any country, open the app, and instantly discover where to eat, what beach to visit, and which museum is truly worth your time; all based on your personal taste and what matters to you.At the heart of the app is a global community of Curators, chefs, designers, directors, hoteliers, and cultural insiders, who've spent their lives shaping taste, not following it. From world-renowned Architects to acclaimed Fashion Designers, Actors and Michelin-starred Chefs, these are people whose work has made us think, feel, and explore differently. Through Places, they share the real spots they love — the ones that surprise them, move them, or simply get it right – creating a rich, trusted lens into the worlds of food, design, hospitality, and the arts.
Features of the app include:Table Tonight: Aggregates real-time reservation availability so members can easily find and book top tables with no platform-hopping required.
Dragons: Highlights the most extraordinary, singular places with Places' highest level of distinction.
Similarity Algorithm: Powerful algorithm understands aesthetic preferences and offers new, like-minded destinations based on members saved favorites.
BPCM will lead media relations to build awareness and engagement, shaping the platform's reputation as a technology leader in the industry. As a people-first platform, Places is poised to set a new standard for adventure, both abroad and around the corner.
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