Alcott debuts in Morocco with first store at Morocco Mall
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The Chiccorner Group has announced the arrival of Italian brand Alcott in Morocco with the opening of its first store on the ground floor of Morocco Mall. According to the brand, this launch marks a milestone in Morocco's ready-to-wear fashion scene, introducing a label that blends contemporary, accessible, and responsible style.
Adil Mamouni, CEO of the Chiccorner Group, said the new store will offer Moroccan consumers a fresh shopping experience in line with international trends.
Founded in Naples in 1990, Alcott has become a key player in the Italian and global fashion industry. Its rapid rise is credited to a strategy built on staying ahead of trends, offering affordable prices, and providing a wide variety of collections. Today, Alcott is part of the Capri Group, an Italian conglomerate with a strong presence across European and international markets.
With more than 100 stores worldwide, the brand has seen remarkable growth, firmly establishing itself both in Italy and abroad.
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