Research unveiled at Arabian Travel Market outlines leading travel trends and market opportunities in the Middle East
Meanwhile, VIDEC shared findings from its 'Travel Market Sizing and OTA Benchmarking' study, which outlines opportunities for online travel agencies (OTA's) in key markets
Dubai, United Arab Emirates: Exclusive research unveiled at Arabian Travel Market (ATM) this week has highlighted key travel trends across the Middle East region. On the second day of ATM yesterday, Tourism Economics, an Oxford Economics company, revealed insights from the 'ATM Trends Report: Leisure, Luxury and MICE – Leading Trends for the Middle East'.
The report explored the key forces shaping the travel sector in the Middle East and Arabian Gulf, providing an in-depth analysis of emerging travel trends, evolving travel preferences and economic impacts in the region. Examining growth in visits, nights and spend across inbound and outbound travel, the ATM Trends report highlights key source markets and future opportunities.
Introducing the report, Dave Goodger, Managing Director EMEA, Tourism Economics (An Oxford Economics Company) said: 'Global travel will hit new record levels this year, converging back on the pre-pandemic trend, with international and domestic demand rebounding across all regions of the world.
'We are seeing people prioritising travel over many other aspects of spending, with the Middle East being a popular destination. In the GCC, growth is outpacing the global average and travel in the region is largely being driven by international demand, with over 85% of the expected growth in Middle East accommodation demand coming from international travel.'
Leading global travel services provider Trip.com Group shared insights into the remarkable potential of the region at the session titled 'Partnering for Progress: Unlocking Tourism Growth Through Innovative Collaborations.' In particular, new trends in entertainment travel, educational travel, and elderly travel are bringing fresh opportunities to the region.
Jane Sun, CEO of Trip.com Group, said: 'The Middle East presents tremendous growth opportunities and serves as a crucial node connecting Europe, Africa, and Asia. Convenient entry policies, increased direct flights, and robust investments in tourism have contributed to its rapid recovery. With our insights into new consumer trends and our dedication to business and technological innovation, we look forward to strengthening our collaboration with regional partners to attract global travellers and bring forth a more connected and prosperous future.'
Today at ATM, research and travel M&A consultancy, VIDEC shared insights from its latest research examining market opportunities in the air and hotel sectors across the UAE, Saudi Arabia, and India for online travel agencies (OTA). Titled 'VIDEC's Travel Market Sizing and OTA Benchmarking', the study covers the period from 2019 to 2028 and provides in-depth insights into the fastest-growing travel market segments, future market projections, and key distribution trends shaping each market.
Introducing the research on ATM's Future Stage, Virendra Jain, Founder and CEO, VIDEC Consultants said: 'UAE, Saudi Arabia and India have a majority young and digitally connected population with purchasing power that's conducive for the rapid growth of online travel. The UAE is an ultimate global village, and its cosmopolitan nature as well as its recognition as a major shopping centre, makes it a favoured destination for both Saudis and Indians. All three markets enjoy cultural and religious affinity, and enviable air connectivity. Religious, luxury, VFR and wellness are some of the primary tenets that would continue to perpetuate high-growth for this travel and tourism corridor.'
VIDEC estimates the UAE's Total Air Market (TAM) will reach USD5.4 billion by 2028, growing at a CAGR of 6.9%. from USD4.2 billion in 2024, reflecting a 32% increase from 2019. TAM measures the market opportunity using a demand-side methodology, taking in-to account only the bookings made from the local point of sale (POS). It excludes transit/transfers and bookings made from other POS, to pertinently arrive at the true potential of the UAE's travel demand.
In terms of bookings, the total value of air tickets booked online through OTA's in the Emirates was estimated to be USD679 million in 2024, up 20 per cent from the previous year. Meanwhile, the total value of bookings through airline websites or apps comprised 56% of the online air GBV in 2024 and one-fifth of the UAE's TAM, representing a market size of USD851 million.
According to VIDEC, this growth is driven by airlines' robust booking interfaces and compelling loyalty programmes. Major airlines such as Emirates and Etihad are increasingly prioritising online direct channels, enhancing customer engagement through personalised travel experiences, while flydubai has enriched its customer experience by integrating with Emirates Skywards.
The report states that the UAE presents a dynamic landscape for OTA's due to diverse airline choices and a large expatriate population. VIDEC suggests that although this poses challenges in terms of retaining a loyal customer base, this has created one of the most competitive and lucrative OTA markets in the world.
With digital adoption steadily rising, online channels are becoming the preferred medium for travel bookings in the UAE. OTA's have emerged as key enablers, according to VIDEC, leveraging advanced technology, consumer-centric features and fintech solutions to deliver seamless travel experiences.
Virendra Jain covered UAE, Saudi Arabia and India travel and OTA markets as part of his presentation. The reports are made available below for the Arabian Travel Market 2025 attendees for a deeper dive:
VIDEC's UAE Travel Market Opportunity, 2019-2028 VIDEC's Saudi Arabia Travel Market Opportunity, 2019-2028 VIDEC's India Travel Market Opportunity, FY22-FY27
ATM 2025 concludes tomorrow at the Dubai World Trade Centre. Welcoming over 55,000 attendees this week from 166 countries, the event has showcased more than 2,800 exhibitors. The 32nd edition of the show has centred on 'Global Travel: Developing Tomorrow's Tourism Through Enhanced Connectivity', exploring how the future of tourism will be shaped by connectivity across borders, industries and communities.
The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.
-Ends-
For more information, log on to wtm.com/atm/en-gb.html.
Now in its 32nd year, Arabian Travel Market (ATM) is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Held annually at the Dubai World Trade Centre, ATM 2024 spanned 12 halls, making it the largest edition to date. With over 48,000 attendees and more than 35,000 visitors, including over 2,550 exhibitors and representatives from over 161 countries during last year's show, ATM remains a pivotal gathering for the global travel and tourism industry. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
ATM takes place from 28 April to 1 May 2025, Dubai World Trade Centre, Dubai
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a week-long festival of events from 28 April to 4 May, alongside Arabian Travel Market 2025. Providing a renewed focus for the Middle East's travel and tourism sector, it includes the all-New Business Events @ATM focusing on MICE, Start-Up Competition, influencers' events, GBTA Business Travel Forums, and ATM Travel Tech. It also features ATM Buyer Networking and a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:
WTM London is the world's most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 5 to 7 November 2024 at ExCel London.
http://london.wtm.com/
WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.
Next event: 14 to 16 April 2025 – Expo Center Norte, SP, Brazil.
http://latinamerica.wtm.com/
WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
Next event: 9 to 11 April 2025 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week's digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.
https://atwconnect.com/
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
Media contact:
TRINA QUINTANA
Account Manager
Indigo Icon Tower, Jumeirah Lakes Towers
Dubai, United Arab Emirates
E-mail: trina.quintana@shamalcomms.com
Website: www.shamalcomms.com
A member of the ECCO Communications Network
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hi Dubai
11 hours ago
- Hi Dubai
Middle East Travel Spending to Hit $350bn by 2030 as Tourism Grows 50%
Travel spending in the Middle East is set to soar 50% by 2030, reaching nearly $350 billion, according to the ATM Travel Trends Report 2025 released by Arabian Travel Market in partnership with Tourism Economics. Driven by robust inbound tourism, expanding luxury and business travel, and mounting investment in sports and entertainment, the region is projected to outpace global travel growth. Inbound travel is expected to grow 13% annually through 2030, with Asia, Africa, the UK, and India emerging as key source markets. 'Travel growth in the Middle East is incredibly strong, with annual growth averaging more than 7 per cent through 2030,' said Danielle Curtis, exhibition director ME at Arabian Travel Market. She pointed to national visions, major development projects, and enhanced connectivity as central to this rise. By the end of 2024, regional travel spending is forecast to surpass pre-pandemic levels by 54%. Business travel, in particular, is growing at 1.5 times the global rate, positioning the Middle East as the world's second-fastest-growing region for corporate tourism. Aviation and hospitality are also playing pivotal roles. Regional carriers—Emirates, Etihad, Qatar Airways, and Saudia—have collectively placed orders for nearly 780 aircraft, underscoring long-term ambitions to cement the region's status as a global aviation hub. Luxury tourism continues to thrive, with nearly 60% of visitors opting for high-end experiences—far above the global average. Abu Dhabi, Dubai, and Saudi Arabia's giga projects are at the forefront of this trend. Sports tourism is emerging as another powerful growth engine. With the 2022 FIFA World Cup and Dubai Expo setting the stage, the sector is expected to grow 63% by 2030, boosted by events like Saudi Arabia's upcoming 2034 FIFA World Cup and increasing investment in motorsports, golf, and esports. News Source: Gulf Businesss
Gulf Business
15 hours ago
- Gulf Business
Middle East travel spend set to soar 50% by 2030: report
Image: Getty Images Travel spending in the Middle East is projected to climb 50 per cent by 2030, reaching nearly $350bn, driven by surging inbound tourism, expanding luxury and business travel, and increased investment in sports and entertainment, according to the ATM Travel Trends Report 2025 released by The report forecasts that inbound travel to the region will grow by 13 per cent annually between 2025 and 2030, significantly outpacing global averages. Key source markets fueling this rise include Asia and Africa, alongside strong demand from Europe, where the UK and India remain the top international leisure contributors. 'Travel growth in the Middle East is incredibly strong, with annual growth averaging more than 7 per cent through 2030,' said Danielle Curtis, exhibition director ME at Arabian Travel Market. 'Bold national visions, game-changing developments, and enhanced connectivity are key drivers behind this upward trajectory.' Travel spending in the region is expected to surpass pre-pandemic levels by 54 per cent in 2024, and business travel is set to grow at 1.5 times the global average, making the Middle East the world's second-fastest growing region for business tourism. Travel industry driven by key developments in regional aviation and hospitality sectors The report also underscores the region's transformation into a global aviation hub, with Emirates, Etihad Airways, Qatar Airways, and Saudia placing close to 780 aircraft orders with Boeing and Airbus, underscoring long-term growth ambitions. Meanwhile, luxury travel continues to thrive. With nearly 100 of the Middle East's 170 luxury hotels located in Abu Dhabi and Dubai, and more underway in Saudi Arabia's giga projects, the region is becoming a magnet for high-net-worth travellers. According to the report, nearly 60 per cent of visitors to the Middle East spend on luxury experiences, compared to less than 40 per cent globally. 'Travellers drawn to the Middle East tend to spend more overall, attracted by exceptional hospitality, curated experiences, and premium cultural events,' Curtis said. Sports tourism is another major growth driver. Following events such as Qatar's 2022 FIFA World Cup and Dubai Expo 2020, the region is set for a 63 per cent increase in sports-related travel, with the 2034 FIFA World Cup in Saudi Arabia expected to further boost the sector. The report highlights rising interest and investment in football, golf, motorsports, cycling, and esports. Read:
Khaleej Times
4 days ago
- Khaleej Times
UAE: How ‘multi-country itineraries' are driving travel to Middle East
Travellers are now increasingly seeking 'multi-country itineraries' where they can experience both the region's rich traditions and its modern developments. This trend is being observed in light of the newly released ATM Travel Trends Report 2025, compiled by Tourism Economics for Arabian Travel Market (ATM). The report forecasts that tourism spending in the Middle East will reach nearly US$350 billion by 2030 — a 50 per cent increase from 2024 levels. Travel expenditure in the region is expected to exceed 2019 levels by 54 per cent this year alone, with an anticipated annual growth rate of over 7 per cent between 2025 and 2030. The report underlined several key trends reshaping the sector: the surge in business and luxury travel, the boom in regional sports tourism, and a marked shift toward premium, experience-based travel. Curated experiences 'Travellers are prioritising unique, curated experiences — be it luxury stays, cultural immersions, or adventure activities — over traditional itineraries, and we're tailoring our packages to meet this growing preference,' said Raheesh Babu, COO of The UAE remains a standout destination, with Dubai and Abu Dhabi leading in luxury, entertainment, and family experiences. Meanwhile, Ras Al Khaimah and Fujairah are gaining popularity for their nature-driven and wellness getaways. In Saudi Arabia, cities like Riyadh, Jeddah, and AlUla are attracting premium and business travelers through a mix of modern hospitality and heritage tourism, while Oman's Muscat and Salalah and Qatar's Doha are also seeing strong demand thanks to scenic beauty, luxury infrastructure, and cultural offerings. 'Dubai remains a top choice, particularly for its blend of urban luxury, family attractions, and beach resorts,' said Shilpa Mahtani, Co-founder and Managing Director of bnbme holiday homes by Hoteliers. 'Abu Dhabi is gaining traction among culture-focused travelers due to Louvre Abu Dhabi, Qasr Al Watan, and eco-resorts on Saadiyat Island. Saudi Arabia is on the rise and we are seeing that as a huge growing tourism market. Projects like AlUla, NEOM, and the Red Sea Project are attracting adventurous and heritage-driven travelers.' Mahtani noted that Vision 2030 is reshaping interest across the region. 'We now include accommodation in Saudi destinations like Riyadh, which entails our concierge services and travel planning. The UAE's diversification push means more unique offerings in places like Hatta, Ras Al Khaimah, and Fujairah, which we recommend for outdoor and heritage-rich escapes. We are advising clients to explore multi-country itineraries that showcase both traditional and futuristic aspects of the Middle East.' Expanding air connectivity Air connectivity is also set to expand dramatically. The region's four largest carriers — Emirates, Etihad Airways, Qatar Airways, and Saudia — have collectively ordered nearly 780 aircraft from Boeing and Airbus, underscoring the Middle East's ambition to become a global aviation hub. 'Regional travel trends are strongly shaping offerings. We're actively promoting emerging destinations such as AlUla, Red Sea, Aseer, Riyadh, Doha and Salalah, and curating packages that align with cultural, adventure, and heritage tourism,' added Babu. 'These national strategies are expanding demand beyond traditional hubs, and we're adapting our recommendations to match traveler interest,' he added. As per the report, inbound tourism to the Middle East is projected to grow 13 per cent annually through 2030, while outbound business travel is expected to rise by 9 per cent per year. European countries account for half of all leisure travel to the region, with India and the UK leading as top inbound markets, followed by China, which is expected to see a 130 per cent surge in leisure spending by 2030. Additionally, tourism nights from Asia Pacific and African visitors are expected to more than double. 'Travellers drawn to the Middle East tend to spend more on travel overall, nearly 60 per cent habitually spending on luxury experiences while travelling, compared to under 40 per cent among travellers who favour other destinations,' said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. With 85 per cent of the region's tourism growth driven by international visitors, demand for high-end ground transport is also climbing. The chauffeur-driven transport sector anticipates a 25–30 per cent rise in airport transfer bookings, especially during holiday and festive seasons. 'We're witnessing a sharp surge in bookings for in-bound airport transfers and intercity travels,' said Soham Shah, Founder and CEO of SelfDrive Mobility. 'Travellers are increasingly opting for premium, professionally managed transport that offers comfort, reliability, and a hassle-free experience across the Emirates.'
