
Nobody's Child opens in Brighton, Leeds next
Nobody's Child has had a busy spring on various fronts, and in the store-opening category it's saved its largest to date for Brighton.
The new 1,715 sq ft East Street standalone opened Thursday (22 May) and becomes the brand's second store outside of London, with a third such store set to open in Leeds next month.
Design-wise, it features a range of handmade joinery display units alongside vintage and reclaimed furniture selected by the NC team.
There's also a designated accessories areas housing the brands first footwear collection launching this month alongside bags, fragrance and jewellery.
CEO Jody Plows said the Brighton arrival had 'become a huge milestone for us… bring[ing] our stylish collections to such a vibrant and fashion-forward community.
'As a brand, we are deeply committed to creating clothing that not only makes you look good but also feel good – from the materials we use to the way we run our business. Our Brighton store is the perfect reflection of that ethos.'
Nobody's Child's growing retail presence also includes stores in London's Carnaby Street, Spitalfields and its Covent Garden flagship plus , St Albans in Hertfordshire.
Earlier this month, the brand also moved into the resale space, linking up with eBay with Reskinned, and at the start of May it launched a collaborated fashion range with Poppy Delevingne.

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Nobody's Child's e-commerce and digital director Chris Bishop has quit the fast-growing fashion retailer to take up the role of e-commerce director at Dubai-based sportswear company Squatwolf. Bishop vacated his position last month having been with Nobody's Child September 2022. In a LinkedIn post, he said: 'After three transformative growth years, it's time to close my chapter at NC. I trust I've demonstrated what can be achieved with a customer behaviour obsession and a relentless drive to improve and outperform. We've gone from a start-up who internally celebrated on Whatsapp when we saw someone wearing 'NC in the wild', to a brand besting all the retail benchmarks.' He also told Retail Technology Innovation Hub of his time at Nobody's Child: 'Highlights have included replatforming and redesigning the website, profitably acquiring hundreds of thousands of new customers and doubling their lifetime value, onboarding 50+ new partners, and helping to fit out a few physical stores. 'A true highlight has been building the e-commerce & Digital team from the ground up. I had the pleasure of recruiting each one of them, and it's been a privilege to mentor, challenge, and support their growth.' Before joining Nobody's Child he worked as an independent e-commerce and marketing consultant for six years, working with companies ranging from high growth start-ups to £100m turnover. Other positions included interim chief marketing officer at Sigma Sports and interim e-commerce director at fashion rental platform MyWardrobe HQ . In his new position, Bishop will work alongside Squatwolf founders Anam Khalid and Wajdan Gul on accelerating the growth of the gymwear brand which is already available in 120 countries. In 2023, the company raised $30m in a Series B funding round, which was being used to expand its omnichannel presence and develop its product lines.


Fashion Network
2 days ago
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Nobody's Child digital chief exits for Dubai-based Squatwolf
Nobody's Child's e-commerce and digital director Chris Bishop has quit the fast-growing fashion retailer to take up the role of e-commerce director at Dubai-based sportswear company Squatwolf. Bishop vacated his position last month having been with Nobody's Child September 2022. In a LinkedIn post, he said: 'After three transformative growth years, it's time to close my chapter at NC. I trust I've demonstrated what can be achieved with a customer behaviour obsession and a relentless drive to improve and outperform. We've gone from a start-up who internally celebrated on Whatsapp when we saw someone wearing 'NC in the wild', to a brand besting all the retail benchmarks.' He also told Retail Technology Innovation Hub of his time at Nobody's Child: 'Highlights have included replatforming and redesigning the website, profitably acquiring hundreds of thousands of new customers and doubling their lifetime value, onboarding 50+ new partners, and helping to fit out a few physical stores. 'A true highlight has been building the e-commerce & Digital team from the ground up. I had the pleasure of recruiting each one of them, and it's been a privilege to mentor, challenge, and support their growth.' Before joining Nobody's Child he worked as an independent e-commerce and marketing consultant for six years, working with companies ranging from high growth start-ups to £100m turnover. Other positions included interim chief marketing officer at Sigma Sports and interim e-commerce director at fashion rental platform MyWardrobe HQ . In his new position, Bishop will work alongside Squatwolf founders Anam Khalid and Wajdan Gul on accelerating the growth of the gymwear brand which is already available in 120 countries. In 2023, the company raised $30m in a Series B funding round, which was being used to expand its omnichannel presence and develop its product lines.


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Nobody's Child opens in Brighton, Leeds next
Nobody's Child has had a busy spring on various fronts, and in the store-opening category it's saved its largest to date for Brighton. The new 1,715 sq ft East Street standalone opened Thursday (22 May) and becomes the brand's second store outside of London, with a third such store set to open in Leeds next month. Design-wise, it features a range of handmade joinery display units alongside vintage and reclaimed furniture selected by the NC team. There's also a designated accessories areas housing the brands first footwear collection launching this month alongside bags, fragrance and jewellery. CEO Jody Plows said the Brighton arrival had 'become a huge milestone for us… bring[ing] our stylish collections to such a vibrant and fashion-forward community. 'As a brand, we are deeply committed to creating clothing that not only makes you look good but also feel good – from the materials we use to the way we run our business. Our Brighton store is the perfect reflection of that ethos.' Nobody's Child's growing retail presence also includes stores in London's Carnaby Street, Spitalfields and its Covent Garden flagship plus , St Albans in Hertfordshire. Earlier this month, the brand also moved into the resale space, linking up with eBay with Reskinned, and at the start of May it launched a collaborated fashion range with Poppy Delevingne.