OPPO & Hasselblad extend imaging partnership for new phones
The partnership, which began four years ago, focuses on pushing the capabilities of mobile photography through close technical cooperation between OPPO and Hasselblad research and development teams. The announcement included details about new imaging technologies and highlighted OPPO's broader efforts in mobile camera innovation.
Collaboration continues
Pete Lau, Chief Product Officer at OPPO, said: "The partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience. Over the past four years, we have brought the truly professional, legendary camera experience of Hasselblad to OPPO's global users. With the extension of our collaboration, we will push the boundaries of mobile imaging even further."
The two companies have focused on developing features that bring the Hasselblad camera legacy to OPPO's mobile devices. This includes engineering efforts to integrate several imaging tools into the Find series, OPPO's flagship smartphone line, since the start of the collaboration.
Technical achievements
Among the technical milestones achieved during the partnership are the adaptation of the Hasselblad Natural Colour Solution for smartphones and the introduction of Hasselblad Portrait Mode, which replicates a classic bokeh effect similar to Hasselblad's traditional cameras. The teams have also developed a professional Master Mode for colour accuracy, drawing on the colour science of the Hasselblad X2D camera, as well as Hasselblad XPAN Mode, which mimics the wide aspect ratio of the iconic XPAN camera.
Both brands indicated that their joint development efforts will continue to focus on combining Hasselblad's visual aesthetics with OPPO's mobile imaging technology, aiming to provide users with distinction in image quality and creative potential.
A new benchmark
OPPO and Hasselblad are collaborating on a next-generation mobile imaging system, designed to establish a new standard for image quality in smartphones. Full details about the system are yet to be announced.
OPPO's imaging timeline
OPPO highlighted its 17-year history in mobile imaging, referencing its release of what it claims was the world's first stacked CMOS sensor in the OPPO Find 5 in 2012. OPPO also highlighted several previous milestones, including the deployment of pixel binning technology in 2016 with the OPPO R9 and the launch of a periscope telephoto camera the following year.
Over successive generations of its Find X flagship devices, OPPO said its approach has covered hardware, software, and visual design. The current flagship device, Find X8 Ultra, is equipped with a Penta Camera System, featuring a True Chroma Camera for colour accuracy and an AI Bokeh Engine for subject-background separation in portraiture.
The Find X8 Ultra also features the updated Master Mode, which supports image capture at ultra-high resolutions with 50MP JPEG Max and 16-bit 50MP RAW Max files.
Photography Awards announced
OPPO also announced the OPPO Photography Awards 2025, centred on the theme 'Super Every Moment', with a total prize pool exceeding USD $100,000. The contest is open globally to users of OPPO devices, with the submission period running until November 20, 2025.
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