Supermodel Bella Hadid has just launched a perfume brand - here are our honest thoughts

Scottish Sun

22-05-2025

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Are the new scents worth the investment? Here's what we really think...
Ciao bella! Super model Bella Hadid has just launched a perfume brand – here are our honest thoughts
CELEBRITY fragrances can sometimes be samey, underwhelming and overpriced.
Rewind a few years, and it felt like every celebrity (and their dog) was launching a fragrance.
But things have changed in the celeb perfume scene, with Cosmic by Kylie Jenner and LOVENOTES by Ariana Grande raising the bar.
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Supermodel Bella Hadid has launched fragrance brand Ôrəbella
Credit: Ôrəbella
Most recently, supermodel Bella Hadid has launched Ôrəbella - a gentle, long-lasting fragrance brand that's supercharged with essential oils.
After launching in the USA last year, Ôrəbella has already racked up a cult following and 371,000 Instagram followers.
The brand hit our shores last week - but is it worth the investment?
Fabulous Beauty Writer Mia Lyndon put the perfumes to the test.
Ôrəbella Salted Muse Eau de Parfum, £67
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The scents are very long-lasting
Credit: MIA LYNDON
Ôrəbella Salted Muse Eau de Parfum, £67
My first impression of Ôrəbella was one of intrigue and slight confusion, as the perfumes look like more of a prop on a Game of Thrones set than they do a perfume.
The bottle is reminiscent of a jewel or even a dragon egg, meaning it'll definitely stand out on my dressing table!
You'll need to shake the perfumes to combine their bi-phase formulas, which are made from an alcohol-free base layer packed with hydrating snow mushroom, plus aromatherapy essential oils.
Ôrəbella Window2Soul Eau de Parfum, £67
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The fragrances feature essential oils
Credit: MIA LYNDON
Ôrəbella Window2Soul Eau de Parfum, £67
Spraying them onto your skin is a very different experience from using other perfumes.
Their heavier, thicker texture feels wetter on the skin, and has an oilier texture that takes a while to fully absorb.
To ensure they didn't leave my skin feeling damp, I gently massaged the formula into my skin, which left it heavily fragranced.
The perfumes are impressively long-lasting, which meant I continuously smelled wafts of the fragrance over the next few hours.
Salted Muse is my favourite in the range - it's full-bodied and fresh, reminiscent of hotel lobbies, and has a herbal, sultry element to it.
Window2Soul is also lovely, but has a totally different feel to it.
Unlike Salted Muse, it has a comforting, slightly powdery air, and reminded me of walking down a blossom-filled road.
Ôrəbella Blooming Fire Eau de Parfum, £67
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This fragrance has floral notes
Credit: MIA LYNDON
Ôrəbella Blooming Fire Eau de Parfum, £67
Blooming Fire has a floral aroma, which is peppered with warming bergamot and spiced cardamon notes, meaning it's feminine without being overly sweet or sticky.
It's not my favourite - as it feels like the least original of the range - but it's a great option for wearing both night and day.
Ôrəbella Nightcap Eau de Parfum, £67
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These formulas are very unique
Credit: MIA LYNDON
Ôrəbella Nightcap Eau de Parfum, £67
Nightcap rounds off the set, and stars vanilla, ginger and cardamon - which seems to be one of Bella's favoured fragrance notes.
This fragrance is designed to be reminiscent of elevated evenings spent at cocktail bars, but I couldn't get past the fact that it smells almost exactly like Coca-Cola!
Its formula is also a very interesting shade of brown, so I won't be whipping it out and applying it on the train.
Overall, while all the bottles feel a little cheap (especially given the price point), each formula is potent and long-lasting.
Bella's certainly brought something new to the market.