Re/Done Reunites with Alessandra Ambrosio for a Summer Campaign
The campaign, shot by photographer Zoë Ghertner, shows Ambrosio styled in Re/Done's cult-favorite upcycled Levi's, Hanes essentials, and Re/Done Vintage. The campaign also debuts a lineup of fresh summer staples including breezy terry cloth separates and the relaxed Surf Pant—the brand's bestselling beach pant inspired by classic board shorts.
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The campaign captures the 'warmth and nostalgia of a lazy drive down the Pacific Coast Highway, salty swims, and the timelessness of good denim worn the right way,' said Phillip Prado, Re/Done newly appointed CEO. He added how Ghertner's lens 'brings emotional depth to every frame, balancing editorial sharpness with a deeply personal sensibility.'
The campaign was a creative reunion for Ambrosio and the denim brand. In 2015, the Brazilian model posed for the first Re/Done Hanes campaign.
'Re/Done is about living in your clothes, feeling strong, feminine, and yourself,' Ambrosio stated. 'Returning to this campaign felt like coming home, especially in a place as special as Malibu.'
Summer 2025 marks more than a campaign for Re/Done. In early June, the company announced Prado's appointment, following a renewed commitment from majority owner Style Capital, a Milan-based private equity firm. Under the former Gucci global chief merchandising officer's leadership, Re/Done aims to grow its direct-to-consumer business and expand into new categories and global markets.
Susan Chokachi, Gucci's former chief brand officer, and president and CEO of Gucci Americas, joined as chair of the board, adding strategic vision and deep industry insight.
Together with the brand founders Sean Barron and Jamie Mazur, the new leadership is guiding Re/Done into its next era of creativity and expansion. Since 2014, Re/Done has upcycled over 260,000 pairs of discarded jeans into new signature styles like the 90s Jean, the Ex Boyfriend and the Denim Trucker.
'This season is about reconnecting with our roots; California, denim, and the stripped-down authenticity that made Re/Done a cult brand from day one,' Prado said. 'With Alessandra and Zoë, we're not just looking back, we're honoring the brand legacy while pushing it into the future.'
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