Gigi Hadid marks launch of Havaianas line with new campaign
DUBAI: US Palestinian Dutch supermodel Gigi Hadid has unveiled a new campaign with Brazilian footwear brand Havaianas.
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The model, who launched a line with the flip flop label, stars in a vintage-inspired series of photographs. In the shots, she shows off slippers from her collection with the brand and is seen wearing retro outfits on a beach.
A post shared by Havaianas (@havaianas)
Hadid celebrated the launch at a party in Altro Paradiso in New York last week. At the event, she wore flip flops paired with a white tweed Marc Jacobs minidress, featuring vibrant scattered crystals.
The model is no stranger to making creative decisions and is also the founder of her own cashmere brand, Guest in Residence.
She launched her clothing label, which features soft, colorful knitwear, in September 2022.
'Over the last handful of years, I didn't want to be backed into starting my own line just because there was an offer on the table or a deal to be made,' she wrote to her followers on Instagram at the time.
'The earliest days of Guest in Residence came about when I started to question the cashmere market, and those answers gave me a path,' she wrote.
'I believe that because of its sustainable qualities — natural and made to cherish and to pass down — cashmere is a luxury that should be more accessible.'
Earlier this year, Hadid celebrated her birthday party at Le Chalet in New York City.
Hadid entered the venue with her partner, Oscar nominee Bradley Cooper on April 25, and met up with her sister Bella Hadid, mother Yolanda Hadid, father Mohamed Hadid, Russian media personality Keni Silva and US actress Anne Hathaway, among others.
Gigi's birthday was on April 23, and the internet was abuzz with celebrities, designers, family and friends who sent birthday wishes to the supermodel as she turned 30.
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