Krispy Kreme to give away free glazed doughnuts on June 6

South Wales Guardian

2 days ago

The company wants to reclaim their title "as the OG of the glazed doughnut".
Therefore, they are encouraging customers to bring 'Faux-G doughnuts' into a Krispy Kreme store, which they can "upgrade" to an original glazed doughnut for free.
A "Faux-G doughnut" is defined as being a glazed doughnut from another shop that could be seen as an "inferior imitation".
A post shared by Krispy Kreme UK (@krispykremeuk)
Customers will need to bring their "Faux-G doughnut" into a Krispy Kreme store or show proof of purchase (such as with a receipt) to claim their free original glazed doughnut on Friday, June 6.
The offer will only be available for one day, with it being limited to one redemption per person.
Guy Meakin, Krispy Kreme UK President, said: "They say imitation is the ultimate form of flattery, and we have seen many copies of our iconic doughnuts over the years. But we all know a dupe is rarely as good as the real thing. Nothing compares to the melt-in-your-mouth experience of a fresh Original Glazed.
"This National Doughnut Day, we're inviting everyone to taste the difference and remind them that when it comes to doughnuts, there's only one OG.
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"We want doughnut fans to enjoy the best of the best, so turn your backs on the dupes and stick with the original. We're excited to see the reactions as people upgrade their 'Faux-Gs' for the real deal."
As part of the campaign, rapper Lady Leshurr has released her brand new single, Run This Glaze, which is a diss track playfully calling out 'imitators' of the Krispy Kreme glazed doughnuts.
Krispy Kreme is an American company that was set up back in July 1937 by Vernon Rudolph.
It started in North Carolina, seeing steady growth over the decades, with it opening its first store in the UK in October 2003.
This original store was situated in the Harrods department store in London before it shut in 2011, with there now being 120 locations in the UK.
As part of an April Fool's Day campaign back in 2017, Krispy Kreme claimed they were going to change their name to 'Krispy Cream'.
As reported by The Mirror, this was to avoid the issue of Brits not knowing whether to pronounce 'Kreme' as 'cream' or the more French-sounding 'crème'.
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In the two years prior to this announcement, there had been over 30,000 independent tagged posts on social media spelling Krispy Kreme incorrectly.
At the time, the company said after "much consideration", Krispy Kreme has taken the decision to rebrand in the UK and distance the UK franchise from its US counterpart.
The Shannon Corner store in London did actually roll out a store rebrand to try and sell this, before it was eventually revealed as a joke.