29 Makeup Products For Beginners In Their 30s
L'Oreal's illuminating Lumi Glotion so you can bask in the glow of fabulous skin. This glowy tinted moisturizer has light coverage and helps color correct any little blemishes you might have while creating a fresh, dewy look.
E.l.f.'s Poreless Putty Primer, a lightweight base that won't have you feeling like you're wearing a mask all day. This primer also has a blurring effect, reducing the appearance of pores and giving you a velvety smooth canvas for your makeup.
A satin-finish TirTir cushion foundation that left the TikTok beauty community in complete shambles. This gem offers 72 hours of flawless wear, blending seamlessly to hide redness, blemishes, and under-eye bags. It's lightweight but offers buildable coverage, perfect for a natural look or full glam. And to top it all off, its oval-shaped puff can reach every little corner of your face!
CoverGirl's TruBlend matte concealer reviewers say is similar to (if not even better than) Tarte's Shape Tape AND it's under $10!! With 26 different shades to choose from, you're basically guaranteed to find the perfect match for your skin tone — plus, it's super easy to blend. No more awkward orange or ashy patches on your face!
A tube of Elizabeth Mott Thank Me Later eyeshadow primer to help enhance the pigment of your eyeshadow, giving it that ✨ pop ✨ you crave. It also helps cover redness and control oil on your lids to make your makeup last all day.
A creamy eyeshadow stick that's available in a delightful array of matte, shimmer, and metallic shades and glides on like buttah. This stick lets you be the artist, giving you total control over where the color goes. Plus, it's got a nifty smudger built in for seamless blending.
Hourglass Unlocked Instant Extension Mascara, which is basically like having a magic wand for your lashes. With just a few flicks, it conjures up the illusion that you've just stepped out of a salon with lush lash extensions. Minimal effort, maximum impact — it's the secret sauce for adding that va-va-voom without breaking a sweat.
A water- and transfer-proof creamy lip liner to line (or fill in) your lips with a rich, natural hue that'll hang tight for a solid SIX hours so you don't have to worry about hourly touch-ups — hallelujah! It's as smooth as butter, making application a total breeze, even if you're not exactly a makeup guru. Plus, with jojoba oil in the mix, your lips get a sweet moisture boost while you flaunt that perfect pout.
A waterproof eyeliner stamp so you can create the perfect winged liner every. dang. time. Doesn't matter if you're a makeup pro or a beginner who barely knows the basics — this pen is easy for anyone to use. Just line the stamp side up with the corner of your eye and firmly press, then follow up with the felt tip on the other end to connect your wing with the rest of the liner. The result: a wing that could cut glass.
Or, an easy-to-use guide wand and eyeliner duo here to make applying liner SO much easier. The design helps steady even the shakiest of hands, and the flexible silicone tip is gentle on your delicate eyelids.
Hanalei Sugar Lip Scrub, which will help your lippies really pop by giving them a smooth base to work with. This scrub exfoliates your lips, removing any dead or peeling skin to leave your pout plump and moisturized.
And Laneige's glowy lip balm to instantly elevate your makeup look, whether you're going for a cute daytime vibe or a sultry evening allure — or just rock it solo with its amazing high-shine finish. The texture is smooth as silk, lightweight, and *not* sticky, so you'll feel like you're in lip balm heaven.
Or a Nooni tinted appleberry lip oil if you ever wanted a lip product that's not too sticky or thick but still gives a subtle pop of color. Not only does this oil give you a beautiful tint, but it's also nourishing for dry, flaky lips.
A pack of soft and bouncy makeup sponges — people are saying they're better than Beauty Blender and Real Techniques at a fraction of the cost. Their soft texture allows for a smooth and even application, whether you're blending out foundation, concealer, or contour. Reviewers also love how durable these little sponges are and that they don't easily rip or tear when your wash them.
The fan-fave Nyx makeup setting spray that every makeup enthusiast should have in their arsenal. A few spritzes of this miracle elixir will lock your makeup in place, preventing it from smudging, melting, or fading away. It's perfect for those days when your foundation seems to have a mind of its own.
Some magnetic lashes for a quick and easy way to achieve that glamorous falsie look, even while doing your makeup in the back of an Uber on your way to a date. Each set of reusable lashes sticks right onto the included eyeliner, saving you precious time because you don't have to wait for glue to get tacky. Plus, they actually stay put so your lashes don't fall off halfway through the day.
A genius eyeshadow color removal sponge if you're someone who usually sticks to using one eyeshadow brush. This lets you remove quickly pigment from your brush when switching shadow colors. Now you can finally recreate that vibrant look from your saved inspo pics.
A pack of 100 blotting papers you can whip out whenever you need to keep that oily shine at bay. These will keep you matte all day and *won't* disturb your makeup, according to reviewers.
An eyebrow stencil kit, which comes with 30 self-adhesive stencils to help you nail that perfect brow shape. This kit is a total game changer, especially if you tend to go a bit overboard with plucking or feeling inspired by those TikTok eyebrow filters, but never quite getting it right.
And a Nyx instant brow styler if Cara Delevingne has been on your Pinterest inspo board since high school. With just a few swipes, this handy styler will give your brows that extra *oomph* and hold them in place for 16 hours with no flakiness or icky white residue!
A light-up makeup mirror so you never have to do the awkward bathroom counter lean again just to get your eyeliner on point or apply those lash clusters perfectly. The flexible gooseneck brings the mirror closer to your face, letting you adjust the angle; plus, it features a super bright LED light and 7x magnification for flawless makeup application.
A silicone reusable eye makeup shield to catch any eyeshadow pigment fall-out and ensure that your base layer stays gorgeous. It easily wipes clean and can also double as an under-eye de-puffer if you pop it in the fridge or freezer.
A lash lifting kit if you're tired of always having to curl your stubborn lashes before doing makeup. This lash kit can give you a cute curl that'll have people questioning if you're wearing falsies or not. It's also reusable — one reviewer said they were able to get five uses out of the kit! The instructions are easy to follow and results can last 4–6 weeks, so you'll be able to say goodbye to those expensive salon appointments.
A flat-top oval brush made with compressed soft bristles designed to blend your foundation and concealer perfectly, giving you the seamless, airbrushed look of your dreams. You'll feel like a seasoned makeup artist!
A lip-plumping gloss set for that Kylie Jenner pout (without needles). This set comes with a daytime formula featuring ginger essence to give you that extra ✨ plumpness ✨ and a nighttime formula with mint to repair and moisturize.
A makeup-correcting stick if you're anything like me and you know the struggle of spending hours on your makeup only to mess it up with one wrong move. This little tool is like a Magic Eraser for your face. You know those annoying smudges or mistakes you make when applying eyeliner or lipstick? Well, this fixes them in a snap. No need to panic or start your makeup all over again! 🙌🏽
A hydrating Haus Labs blush balm that melts into your skin, giving your lips and cheeks just the right amount of color while leaving the prettiest glow. The cream formula makes it soo easy to blend AND it's infused with skincare to visibly reduce redness and irritation while boosting radiance.
And finally, an incredibly soft MakeUp Eraser here for when you're ready to wind down and bid adieu to your masterpiece. This reusable cloth works its magic with just a touch of warm water, easily whisking away all traces of makeup, even stubborn mascara, without tugging or pulling at the skin. Now you can relax without worrying about any leftover makeup causing breakouts. 😌
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