February Recap: 15 Top Consumer Press Releases
A roundup of the most newsworthy consumer and retail announcements from PR Newswire, including the launch of NikeSKIMS, Megan Thee Stallion's new tequila and the Greatest Lobsterfest® of All Time (GLOAT).
NEW YORK, March 7, 2025 /PRNewswire/ -- With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help consumer and retail journalists and consumers stay on top of the month's most popular releases and newsworthy trends, here's a recap of some of the past month's most read- and engaged-with stories.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
Red Lobster® Declares This Year's Lobsterfest® the GLOAT: The Greatest Lobsterfest of All Time Red Lobster is doubling down on its lobster authority, rolling out 10 mouthwatering dishes alongside the ultimate Lobsterfest upgrade: a Create Your Own option. For the first time ever, guests can build their dream plate by selecting two or three lobster entrées, customizing their perfect Lobsterfest feast.
The collection features six brand new fragrances inspired by some of the most beloved Disney Princess characters. The 85-product assortment is Bath & Body Works most extensive collaboration collection yet and consists of products ranging from $1.95 to $99.95.
Carl's Jr. and Alix Earle are Helping Hangovers after the Big Game with a Free Carl's Jr. Hangover Burger Carl's Jr. collaborated with Alix Earle to upgrade the Hangover Burger, delivering a new twist that will satisfy any craving. The Hangover Burger features a charbroiled beef burger, folded egg, plenty of bacon, melty Swiss cheese, crispy hash rounds and special sauce on a seeded bun.
'Our new Creole Shrimp skillets appease guests with an appetite for fresh flavors and zest this season; for those wanting something a bit more indulgent, our new OREO® Stuffed Cheesecake Pancakes … are sure to delight,' said Sarah Moore, Chief Marketing Officer for Cracker Barrel.
ALDI Announces Plans to Open a Record-Breaking 225+ New Stores in 2025 The new stores will open through a combination of organic growth and converting select Winn-Dixie and Harveys Supermarket stores to the ALDI format. In total, ALDI will convert approximately 220 Southeastern Grocers locations to the ALDI format through 2027.
Poppi Takes Center Stage at the Big Game with Top Creators in New Commercial poppi made a splashy return to the Big Game this year with their new Soda Thoughts TV commercial. A compilation of relatable everyday moments, poppi reminds consumers that a better soda exists, and can be enjoyed any time without second thoughts.
7-Eleven, Inc. Is Continuing the Fun with Free Slurpee® Drinks Every Friday in February"…We saw how much our customers loved a refreshing Slurpee drink to shake off the January slump,' says Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages). 'So, we're keeping the fun going all month long.'
Wendy's New Thin Mints Frosty is the Perfect Pairing for Girl Scout Cookie Season Beginning Feb. 21 Wendy's is giving fans another way to experience the flavor of a Girl Scout best-seller. The Thin Mints Frosty combines the Classic Chocolate or Vanilla Frosty, swirled and topped with a rich, minty cookie crumble sauce inspired by the flavor of Girl Scout Thin Mints®.
Nike and SKIMS Launch New Brand, NikeSKIMS, Designed to Sculpt; Engineered to Perform
The long-term partnership will introduce an extensive product line that invites more athletes and women into the world of sport and movement. NikeSKIMS will debut its first collection in the United States this Spring, available online and in select retail locations, with a global rollout planned for 2026.
Crayola Brings Back Retired Crayon Color Collection for the First Time in Company's History The decision to unretire these eight colors for a limited time will delight and surprise consumers, increase the brand's available color palette and give a nod to the company's first iconic eight crayon box launched in 1903.
Chili's® and Lifetime® Create a New Holiday Classic with the Television Event 'I'll be Home for National Margarita Day' Starring Maria Menounos and Taye Diggs
'National Margarita Day is the most important holiday of the year at Chili's, but we were all surprised that no feel-good stories have been made around this holiday,' said George Felix, Chili's Chief Marketing Officer. 'Lifetime is known holiday programs, so there is no better partner to finally give National Margarita Day the attention it deserves.'
Megan Thee Stallion Introduces New Premium Tequila Brand, Chicas Divertidas, With Blanco & Reposado Offerings 'As someone who values good vibes and great memories, I knew I wanted to create a tequila that was designed to be shared and savored with my Hotties,' Megan said. 'Smooth, sultry, and premium. This process has been years in the making, and I'm so proud to take this next step in my journey as an entrepreneur and launch this brand.'
Cue the Confetti! Taco Bell® and Milk Bar® Launch New Birthday Cake Churros Nationwide The perfect little treat for any occasion, Milk Bar Birthday Cake Churros are served in either a one-count or a bundle of two warm, crispy churros filled with birthday cake frosting and topped with bright pink confetti sprinkles.
CeraVe Announces New 'Head of CeraVe' Hair Campaign featuring Charli D'Amelio, Anthony Davis and Paige Bueckers
CeraVe's Anti-Dandruff Shampoo, formulated with 1% Pyrithione Zinc, effectively eliminates up to 100% of visible flakes when used regularly with the Anti-Dandruff Conditioner. This system features the brand's signature blend of three skin identical ceramides and helps eliminate flakes, itch, and irritation without disrupting the skin barrier.
See's Candies and Kylie Cosmetics Collaborate to Celebrate the Launch of Kylie Skin's New Toasted Marshmallow Lip Butter See's Candies offered a Sweet-stakes giveaway from Feb. 8-26. Five winners each received an exclusive Kylie Skin x See's Candies collaboration box, filled with the new, limited-edition Toasted Marshmallow Scotchmallows signed by Kylie Jenner as well as a $200 gift card to Kylie Cosmetics.
For more news like this, check out all of the latest retail-related releases from PR Newswire.
Trending Topics
Among the consumer news that was distributed in February, the PR Newswire team was able spot several larger stories that highlight the trends shaping the industry.
Big Game Ads: While the Chiefs and Eagles were competing for the Big Game trophy, Ipsos was collecting data that showed Little Caesars, Pringles and eight other brands took home the win for Best Big Game ads of 2025. The ads were analyzed to determine their effectiveness based on responses from American audiences and online social conversation leading up to and during the game. But the ads weren't the only Big Game releases sent via PR Newswire. The food, the New Orleans events, the giveaways and more took over the headlines in early February.
Valentine's Day: Love was in the air last month, but it was on a budget. Trustpilot's Valentine's Day Spending Trends' survey revealed consumers were prioritizing shared experiences, with 42% planning to go out to dinner, making it the most popular way to celebrate. Only 28% plan to celebrate by exchanging gifts like cards, jewelry, flowers, or chocolate. Catch up on all the Valentine's Day press releases, covering the gifts, trends, romantic getaways and more.
Coming Up: In March, we anticipate seeing a surge of consumer releases related to the college basketball tournament, the 2025 New York Toy Fair and Mobile World Congress Barcelona. Plus, other calendar events like St. Patrick's Day, Paris and London fashion weeks, and Pi Day are sure to see their own time in the retail spotlight this month.
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Helping Journalists Stay Up to Date on Industry News
These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.
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Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.
Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger's next story.
Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.
Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.
About PR Newswire
PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.
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