Jodie Kidd makes rare public appearance with her lookalike son Indio, 13, as they attend the Space NK London launch party
The English fashion model, 46, was joined by her 13-year-old son, whom she shares with her ex-partner, former Argentinian polo player Andrea Vianini, at the event, held at the site previously occupied by Topshop.
The proud mum put one arm around her son as the pair posed for the cameras ahead of the star-studded launch party.
For the outing, Jodie looked effortlessly chic in a structured aqua blue blazer adorned with gold buttons.
She teamed the stylish blazer with a classic black top and light blue slim-fit denim jeans.
To complete her look, the beauty sported a pair of purple loafers with tassel detailing and toted her essentials in a mini black backpack.
The 46-year-old English fashion model looked effortlessly chic in a structured aqua blue blazer adorned with gold buttons at the event, held at the former Topshop location
Meanwhile, her son Indio sported a black hoody with skull and butterfly graphic prints and faded blue denim jeans.
He completed his look with a pair of white Nike trainers as he beamed alongside his mum.
Beauty retailer Space NK opened its huge new West End flagship store on Oxford Street on Thursday, in the space once occupied by Philip Green's store.
The 4,600 sq ft superstore at 214 Oxford Circus is the company's biggest outlet yet.
The store, set on one floor, will feature Space NK's new 'beauty experience concept' and stock its entire range of luxury beauty and skincare brands.
Space NK previously promised the London flagship would allow customers 'to explore the very best that beauty has to offer.'
Chief Executive Andy Lightfoot told Cosmetics Business earlier this year: 'With our active customer base now reaching two million and our growth continually outperforming the market at over 30%,
'We saw that now was the time to answer our customers' demand for a true flagship in the West End.
'Oxford Street is one of the preeminent shopping destinations in the world, and 214 Oxford Circus in particular is an iconic store. An iconic location for our new central London flagship store.
He added: 'The mission with our flagship to push boundaries once again on what can be achieved with an instore shopping experience – and another page in the story of Space NK, as well celebrate 30 years a leading British beauty retailer.'
Space NK was founded in 1991 by entrepreneur Nicky Kinnaird, whose initials gave the company its name, with its first store opening in Covent Garden in 1993. It is now owned by investor Manzanita Capital.
In May last year, Sky News reported the chain was exploring a sale and had appointed investment bankers to manage the process, valuing it between $374 million and $500 million.
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For the best part of 26 years Biddy Baxter was the guiding force behind the children's television programme, Blue Peter, stamping her formidable authority on a series that drew audiences of 12 million with its pet animals, charity appeals and ability to come up with ingenious new uses for discarded toilet rolls. Baxter's Blue Peter was high-minded. She was a firm admirer of the BBC's first director-general, John Reith, and thought broadcasting should have a strong element of education and moral purpose. The show taught children about the Great Fire of London, Florence Nightingale and Scott of the Antarctic, while encouraging them to think of others less fortunate. The Blue Peter appeals became legendary. In one of the early ones, children were asked to send in silver paper to buy a guide dog for the blind. Seven and a half tons arrived. Another featured milk bottle tops. Baxter insisted that the children donated rubbish, not money. A bring and buy sale for refugee children in Cambodia raised £7.7 million and inspired the BBC to start the annual Children in Need appeal. Baxter was a disciplinarian and could be frightening. One of the presenters said she 'came to dread the click of high heels on the metal staircase' as Baxter descended from the gallery to the studio floor. Baxter's retort was that running a live programme twice a week, with items changing almost up to transmission, meant that she had to be tough. This extended to her superiors, against whom she fiercely defended her patch, using what she called a form of Chinese water torture to get her way. However, her reputation for sacking presenters for unacceptable behaviour owed more to tabloid embroidery than fact. Michael Sundin was reported to have lost his job because he was gay. Baxter said it was because he was unpopular. When the unmarried Janet Ellis was revealed to be having a baby she was condemned by the Mothers' Union and the press whipped up a storm. But Baxter supported Ellis and the decision to leave the programme was Ellis's own. The programme had some notable scoops. Baxter was particularly proud of an interview with Otto Frank, father of Anne Frank, in which for the first time in public he showed some of the original pages from his daughter's diary. Simon Groom was one of the first British reporters to get into Cambodia after the fall of Pol Pot and Princess Anne took part in a safari in Kenya with the Blue Peter stalwart, Valerie Singleton. There was fun as well, some of it unscripted. The best remembered episode in the show's entire history, and frequently repeated, concerned a young elephant called Lulu. She had a minder called Smithy, 'a tiny, rotund gentleman. He came with this absolutely horrendous stick with a sharp metal spike like a spear. I said I'm, sorry Mr Smithy but you just can't have that'. Without Smithy to keep her in check, however, Lulu stepped on presenter John Noakes' foot, urinated, and emptied her bowels over the studio. Unusually, for what was usually a live show, the item was recorded. Baxter decided to keep the cameras rolling: 'The defecation', she said, 'was too compelling.' In time Blue Peter was criticised for being too middle-class and comfortable but Baxter would have none of it. She retorted that nobody was compelled to watch and middle-class children alone would never have accounted for the large viewing figures. Moreover, young children, at which the programme was aimed, needed something secure in their lives. Ironically for someone who made a successful career in children's broadcasting, and seemed instinctively to understand what children wanted, Baxter had no children of her own. She insisted it was not a handicap, recalling that some of her best teachers at school had been spinsters. An only child, she was born Joan Maureen Baxter in Leicester in 1933. Her father ran a sportswear company and played rugby for Leicester, while her mother was a talented amateur pianist whose life was blighted by premature deafness. Joan found war exciting, rather than frightening, and showed early sings of tenacity when she organised a raffle for a doll she owned. She attended Wyggeston Girls' Grammar School in the town, where she was hopeless in maths but shone in English, and she also joined the Little Theatre, a venue for amateur dramatic productions. Such was her height that in one production she was cast as Britannia, complete with trident, helmet, breastplate and union flag shirt. She was not however allowed to wear her spectacles, and narrowly avoided falling off stage. Baxter went on to the all-women St Mary's College at Durham University, where she studied social sciences. Graduating in 1955 she decided to reject both of the main careers then open to educated women, secretary or teacher. She spotted an advertisement for a BBC radio studio manager but was told by the university appointments officer that nobody from Durham had ever gone to the BBC. In what she called 'a fit of pique' she applied for the job and got it, joining the corporation as a 22-year-old in October 1955. Being a studio manager turned out to be less glamorous than it sounded, consisting of chores such as balancing microphones and creating sound effects. She was determined to be a producer and got her chance three years later, working on programmes such as Listen With Mother and Junior Schools English. In 1961 she moved into television for the first time, after successfully applying for an attachment to the children's department, where she worked with the naturalist Johnny Morris and the ventriloquist Ray Allan. 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Another way of encouraging children to do things for themselves was showing how discarded toilet rolls, squeezy bottles and yoghurt pots could, with a bit of imagination and liberal use of sticky-backed plastic, be turned into something useful, such as a pen holder or desk tidy. The phrase, 'here's one I made earlier', entered the language. Realising that many children, particularly those living in tower blocks, were unable to have pets Baxter decided that Blue Peter should feature animals. One of the early ones was a puppy called Petra. The dog died a few days after one brief appearance and was replaced by a lookalike. Nobody seemed to notice and the substitution was only revealed years later. As Blue Peter expanded to 25 minutes and was broadcast twice a week, the original two presenters became three, with John Noakes joining Singleton and Christopher Trace. 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