OverActive Media and Movistar KOI Deliver Breakthrough LEC Roadtrip Event in Madrid and Launch New Subscription-Based Loyalty Platform
TORONTO, April 30, 2025 /CNW/ - OverActive Media Corp. ("OverActive" or the "Company") (TSXV: OAM) (OTC: OAMCF), a global esports and entertainment company for today's generation of fans, today announced record-setting results from the inaugural LEC Roadtrip event, hosted by its premier franchise Movistar KOI at Madrid Arena on April 26 and 27.
The event marked the first time in more than a decade that the League of Legends EMEA Championship ("LEC") staged regular season matches outside of Berlin. Across two days, the LEC Roadtrip welcomed approximately 18,000 attendees, including fans, partners, players, and staff, setting a new benchmark for live esports events in the region.
The event also delivered globally, reaching a peak concurrent viewership of approximately 348,000, according to Esports Charts. In total, three of the matches played during the Madrid LEC Roadtrip ranked among the five most-watched regular season matches of the split, underscoring the event's broad success and strong global fan engagement.
"This weekend in Madrid was a defining moment for OverActive Media and Movistar KOI," said Adam Adamou, CEO of OverActive Media. "The passion from our fans in the arena and around the world reaffirms our commitment to delivering world-class esports experiences. We are not just participating in the future of esports; we are helping to shape it."
The success of the LEC Roadtrip reinforces OverActive Media's strategy of delivering large-scale, fan-driven events that deepen engagement in key international markets and expand the reach of the world's leading esports competitions.
Fénix Club Loyalty Platform Launch
In conjunction with the event, Movistar KOI launched Fénix Club Gaming, OverActive Media's first subscription-based direct-to-consumer platform. The program offers members exclusive benefits including merchandise discounts, early access to event ticket sales, exclusive giveaways, and access to dedicated channels for community engagement.
"The launch of Fénix Club is an important milestone for us," added Adamou. "It gives our fans a way to connect directly with the organization and support it in a meaningful way. It also establishes a new, recurring revenue stream that strengthens our business model and helps power our long-term growth."
Membership is priced at €30 annually for a digital card and €40 for a limited-edition physical Founders Card. Fans who join before May 12, 2025, were eligible to receive the limited-edition card, which sold out in less than 24 hours following the launch event. Due to overwhelming demand, the Company is currently evaluating opportunities to extend the Founders Edition offer to additional members.
Fans can learn more and sign up at www.fenixclubgaming.com.
Early adoption of Fénix Club Gaming has exceeded internal sales targets and is expected to drive a new stream of annual recurring revenue for both Movistar KOI and OverActive Media. Inspired by traditional Spanish sports membership models, the initiative strengthens the Company's direct-to-consumer offerings and supports long-term value creation through global fan engagement.
OverActive Media is building a diversified global platform centered around premier events, strategic partnerships, direct fan engagement, and subscription-based revenue. The Company remains focused on scaling sustainably, expanding its international footprint, and delivering long-term value for shareholders, fans, and partners.
ABOUT OVERACTIVE MEDIA
OverActive Media Corp. (TSXV: OAM) (OTC:OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany, is a premier global esports and entertainment company for today's generation of fan. OverActive Media owns team franchises in professional esports leagues, including the Call of Duty League, operating as the Toronto Ultra, the League of Legends EMEA Championship (LEC), operating as Movistar KOI, the VALORANT Champions League (VCT) EMEA, operating as Movistar KOI in other professional esports leagues and competitions.
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMAITON
This press release contains statements which constitute "forward-looking statements" and "forward-looking information" within the meaning of applicable securities laws (collectively, "forward-looking statements"), including statements regarding the plans, intentions, beliefs and current expectations of OverActive with respect to its partnership with Ecoembes and the anticipated benefits of that partnership as well as future business activities and operating performance. Forward-looking statements are often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding the anticipated financial and operating results of OverActive in the future.
Investors are cautioned that forward-looking statements are not based on historical facts but instead OverActive management's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although OverActive believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed thereon, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the OverActive. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking statements include the following: the potential impact of OverActive's qualifying transaction on relationships, including with regulatory bodies, employees, suppliers, customers and competitors; changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws and regulations both locally and in foreign jurisdictions; compliance with extensive government regulation; the risks and uncertainties associated with foreign markets; the ability of the Company to continue to execute on its existing partnerships and business strategy; the ability of the MAD Lions and Call of Duty Leagues to maintain viewership; the successful completion of the Company's new venue; and other risk factors set out in OverActive's most recent annual information form and its other filings with Canadian securities regulators, copies of which may be found under OverActive's profile at www.sedarplus.ca. These forward-looking statements may be affected by risks and uncertainties in the business of OverActive and general market conditions.
Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although OverActive has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended and such changes could be material. OverActive does not intend and do not assume any obligation, to update the forward-looking statements except as otherwise required by applicable law.
SOURCE Overactive Media Corp.
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