49ers Lead NFL With $176 Million in 2024 Ticket Revenue
The Niners generated $176 million in net gate receipts from general seating and club seating (luxury suites are excluded). The tally is after local taxes but before the visiting teams' share.
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The 49ers were $40 million ahead of the Dallas Cowboys, who ranked second at $136 million. Rounding out the top five were the Philadelphia Eagles ($130 million), Denver Broncos ($129 million) and Miami Dolphins ($127 million). This marks the third straight year San Francisco finished first, with the Las Vegas Raiders the previous top club in 2021.
Thanks to the demographics in and around Santa Clara, Calif., where Levi's Stadium is based, the 49ers can command high ticket prices. The team also made the NFC Championship game four of five years before the 2024 drop-off.
The Niners' season ticket revenue also got a boost in 2021 when the club raised prices by $20 on average and included many concession items for free as part of a 'member inclusive' ticket price. It has further raised prices multiple times since then.
At the other end of the spectrum, the Tennessee Titans' ticket revenue jumped 10% to $81 million, but the club still finished No. 32 in the league for the second straight year. However, expect Tennessee to shoot up the rankings when their new stadium opens for the 2027 season. The Indianapolis Colts ($83.3 million) and Arizona Cardinals ($83.4 million) had the next-lowest gate receipts in the league.
The NFL gathers the data annually and shares the results with its 32 teams, covering gross ticket revenue, net revenue and total tickets sold. The NFL did not respond to a request for comment on the contents of the report.
Even though the 49ers have been on top the last three years, the rankings can swing from year to year based on league's 17-game schedule. Last year, NFC teams had nine regular-season home games and one preseason game, while the breakdown for AFC teams was eight and two—and regular-season ticket prices are typically much higher than preseason. Regular-season ticket prices are 100% higher than preseason in Green Bay, which helped the Packers post record revenue in 2024 in their first-ever season with nine regular-season games at Lambeau Field.
International games also impact the rankings. The NFL used to 'make up' the shortfall in local revenue when teams had to relinquish a home game to play internationally. With the expansion to a 17-game schedule, the league determined that every team would play internationally at least once every eight years. So, instead of making teams whole, the NFL now just pays teams' travel expenses for their international game under the rationale that every team will lose a home game—and, in turn, home game ticket revenue—during that time.
The Eagles ranked third in 2024 net gate receipts despite losing a home game when it 'hosted' the Packers in Brazil last year.
NFL bylaws require teams to share 34% of ticket revenue with other clubs. Clubs can deduct certain expenses from the shared total and get waivers from certain obligations tied to renovations or new stadium construction. Every team received roughly $27 million from its cut of visiting teams' share in 2024.
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