How To Drive Repeat Visitors To A Company Blog: 20 Expert Tips
But how can a brand give readers enough value and connection that they make the blog part of their routine? Below, 20 members of Forbes Agency Council share tried-and-true tips for keeping a blog's audience engaged and returning for more.
1. Embed Links In Social Posts
Embedding links to our website within LinkedIn posts allows us to seamlessly connect with our community, fostering ongoing engagement and driving traffic back to our 'Ideas' webpage, which is regularly updated with news, press releases and insights. This strategy ensures our owned media doesn't sit idle—it works continuously to build relationships, spark conversation and showcase our thought leadership. - Anne St. Peter, Global Prairie
2. Launch A Relevant Blog Series
Create a blog series that speaks to your audience's evolving interests. A compelling and consistent series with valuable insight, like unpacking emerging trends or building on technical topics over time, gives readers a reason to return. Pairing the blog with a thoughtful newsletter can amplify that effect. Personally, most of my repeat visits to blogs start with a newsletter link. - Starr Million Baker, INK Communications Co.
3. Update High-Performing Pages Annually
You can invite repeat visitors by keeping the blog updated. It's such a missed opportunity to write it, post it and forget it. Once a year, revisit your highest-ranked pages and update the text. Add 'Updated 2025' to the title tag and page title, and update the post date. The information will always be fresh, and it can continue living on as one of your highest-producing pages. - Peter Boyd, PaperStreet Web Design
4. Leverage A Newsletter Or Push Notifications
Offer content that evolves with the reader—such as updated guides, ongoing series or expert insights tied to industry trends. Pair this with an email newsletter or push notifications to remind readers when fresh, relevant content drops. Consistency plus value keeps them coming back. - Boris Dzhingarov, ESBO Ltd
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5. Make Subscribing Simple
Make it easy for readers to subscribe and get updates when new posts go live. A simple email signup turns one-time readers into repeat visitors. - David Ispiryan, Effeect
6. Develop Content Based On Article Performance
Blog traffic is just the beginning of the SEO rabbit hole. To see what keeps customers coming back, take a closer look at how individual articles perform. When one post resonates, it might be your sign that your audience wants more of this. Use that insight to build topic clusters and create related content that keeps customers engaged even after they've converted. - Nataliya Andreychuk, Viseven
7. Structure Content Episodically
Treat your blog like a Netflix series, not a library. Structure your content into bingeable, episodic formats. Think multi-part guides, themed weekly columns or ongoing experiments. Tease the next 'episode' at the end of each post. People return not for information, but for what happens next! - Curtis Priest, Pixelcarve Inc.
8. Respond Personally In The Comments
Engage authentically in comments by responding personally, not with generic replies. Show genuine appreciation, thoughtfully answer questions and encourage ongoing discussion. This creates a loyal community and builds trust, giving readers a reason to return regularly. - Katie Meyer, MoonLab Productions
9. Deliver Consistency, Clarity And Value
If you want people to come back to your blog, give them a reason they can't ignore. Be consistent and deliver clarity, not just content. Speak directly to the problems your audience is losing sleep over, and offer insights they can act on today, not someday. Make every post part of a bigger conversation, and invite them back to keep building the knowledge they're craving. Value creates loyalty. - Don Dodds, M16 Marketing
10. Optimize Themed Content For SEO And GEO
Drive repeat blog traffic with consistent, themed content like 'Tech Tip Tuesday.' This will become something that your readers can rely on and share. These campaigns build habits and can easily go viral. To extend reach, optimize for both SEO and GEO (generative engine optimization) so that your content appears for readers using both traditional and AI-generated search. - Susan Thomas, 10Fold Communications
11. Make Your Blog A Piece Of A Unified Content Strategy
Providing context about the company's industry helps establish a company as a thought leader and results in audience loyalty. A blog can drive this, but only as part of a consistent content strategy, with key messages echoed across other business assets to maintain a unified presence. The blog should be integrated into the overall digital funnel, guiding customers through the buying stages. - Oksana Matviichuk, OM Strategic Forecasting
12. Turn Customer Questions Into Blog Posts
Ask your sales and service teams to track every customer question. Turn each into a blog post using the exact question as the headline. This fuels SEO, answer engine optimization and generative engine optimization. It also gives your team and buyers official, shareable answers they can reference. Reward teams for great submissions to keep ideas flowing. - Jason Mudd, Axia Public Relations
13. Share Useful, Bold And Honest Content
Stop publishing fluff. Say something useful, bold or brutally honest—then keep doing it. Make your blog a place people actually want to check, not just a dumping ground for SEO. Give them a reason to come back by offering sharp takes, fresh insights or content they can't get anywhere else. Consistency matters, but value is what earns attention twice. - Lars Voedisch, PRecious Communications
14. Go Beyond Self-Promotion With Industry Insights
To drive repeat visits, go beyond self-promotion. Offer insights on industry shifts and how they impact your work and others in the space. Share practical tips and thought leadership that speaks to peers and curious learners alike—make your blog a destination, not a bulletin board. - Christy Saia-Owenby, MOXY Company
15. Collaborate With Influencers
Find influencers in your own or related industries who will contribute to your blog or share case studies and insights from your blog on their social networks. This approach will drive visitors, connect you with a new audience and solidify your brand perception among them through collaboration with an influencer. - Michael Kuzminov, HypeFactory
16. Maintain Consistency And Continuity
Deliver value with consistency and continuity. When readers know they can count on fresh, thoughtful insights in a familiar voice, they come back. A steady rhythm, human tone and topics that build on each other create trust—and turn one-time visitors into loyal readers who feel part of the journey. - Goran Paun, ArtVersion
17. Put A Personal Spin On Challenges And Pain Points
Lead with a relatable story, strengthen it with timely sources and get to the main takeaway (fast). We love to see authors put a personal spin on the hairy challenge or pain point at play. And since the best lessons, ideas and changes spark from, dare we say, failures and setbacks, this authentic human element could be the thing that sets your content apart and pulls readers back for more wisdom. - Samantha Reynolds, ECHO Storytelling Agency
18. Give Your Blog A Distinct Personality
Make it have a personality. People connect with content that has an interesting or compelling voice. If your content has a point of view and shows up consistently to teach, challenge or support, people will come back for more. - Jacquelyn LaMar Berney, VI Marketing and Branding
19. Use Remarketing Ads To Engage And Reengage Visitors
Many people forget about remarketing to their existing audience via Meta ads. Using Facebook and Instagram ads is a great, cost-effective way to continue to drive repeat visitors to your blog with the Meta pixel installed on your site. You can also remarket to anyone who has engaged with your Facebook and Instagram accounts within the last year, making it priceless warm traffic. - Adrian Falk, Believe Advertising & PR
20. Deliver Genuine Insight And Foster A Community
To drive repeat visitors to a blog, our methodology focuses on two key areas: consistent delivery of high-value, problem-solving content and fostering a community. I have seen tremendous success by ensuring every post offers genuine insight or solutions. This encourages interaction through comments and Q&A sections, turning readers into loyal followers and making your blog a go-to resource. - Frank Rojas, Miami SEM
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