Nintendo is killing its Gold Points loyalty program
All eShop purchases made after that time won't earn Gold Points anymore, though pre-orders for content made before then will still earn Gold Points as long as the pre-order is put in before the deadline. The points will be awarded within the day after each processed transaction.
It's more tricky for physical releases. If you buy a game released on or before March 24, you still earn Gold Points even after that day, but only for games bought within a year of their release dates. Naturally, physical versions of games released after March 24, 2025, won't let you earn any Gold Points. It's also worth noting that Nintendo awards significantly fewer Gold points for physical purchases.
Most people are likely unaware, but you can earn Gold Points by shopping at the Nintendo New York store. This will remain the case until March 24, and the rules for physical releases mentioned above apply after checkout.
Nintendo's decision to end the Gold Points loyalty program is possibly due to the Switch 2's upcoming announcement and release. It's unknown whether Nintendo will have a new loyalty program, but we'll probably find out after the April 2 Nintendo Direct where we'll finally get more details on the long-awaited console.
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