Vicky Pattison swears by this £34 thickening hair serum to help her hair grow

Daily Mirror

18-07-2025

Vicky Pattison has always given us serious hair envy for her thick, shiny locks, and it turns out this £34 hair serum is the secret to keeping her hair healthy and giving it volume
Whether she's kept it long or gone for a dramatic chop, Vicky Pattison's hair has always been enviably thick, healthy-looking and shiny. The presenter is known for her glossy dark mane, and in a recent Instagram post she finally shared the products she uses to keep it looking so voluminous and healthy.
Sharing her holiday beauty must-haves, Vicky pointed out that she always uses the Pitta Growth Serum from Champo, even going as far as to keep it in her poolside tote during her recent romantic getaway to the Maldives. Mentioning some of her fave products, Vicky wrote: 'Also loving me Champo for hair growth.'
The £34 hair serum has been specially designed for those experiencing hair thinning or loss, and helps prevent shedding whilst making it look visibly thicker and fuller. It's packed with ingredients known for boosting your hair growth, including caffeine, tetrapeptides and ayurvedic haritaki extract.
These all work together to instantly volumise your roots for that full-bodied look, whilst stimulating your scalp to encourage new, healthy and strong hair growth. Plus the Pitta Growth Serum is non-greasy and anti-dandruff, leaving your hair with an enviable shine without looking lank or weighed down.
According to a survey done by Champo, 90% of users had less hair loss, which is some pretty impressive results especially if you feel like you've already tried everything. It's also suitable for every scalp and all hair types, including coloured and treated hair.
To get the best results, it says you need to use the Pitta Growth Serum daily, but it's up to you whether you want to do an all-over treatment for general hair growth, or if there are specific areas you want to target. For all-over treatment divide your hair into three sections and apply it to a clean and dry (or at least towel dried) scalp.
Apply two to three drops to each section and use your fingertips to massage it into your scalp before styling it as usual. If you just have a specific area you want to treat, follow the same process and apply one to two drops and massage into the area. It's said you should see improvements in your fullness and fallout in around 12 weeks as long as you stick to your daily use.
There's several other serums around that have also been touted as having great results, including UKLash Hair Growth Serum which is £40 for a 50ml bottle, compared to the £34 price tag for a 30ml bottle of Vicky's Pitta Growth Serum. You can also get a more budget-friendly option with the Grow Gorgeous Hair Growth Serum Intense, which is £28 for 30ml.
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