Bakers Delight stuns shoppers with major announcement: 'No way this is iconic'
Bakers Delight has announced the launch of its new pistachio danish ($3.80), combining buttery, flaky pastry with a smooth custard centre and a generous swirl of cult-favourite Pistachio Papi spread.
The treat will hit stores across the country from August 14.
The move marks a major moment in the pistachio boom that has gripped Australia's dessert scene in recent years.
What was once a niche gelato flavour is now dominating menus in cafes, patisseries and ice cream shops - and now, with Bakers Delight on board, it's going mainstream.
Fans are already planning their first bite.
'Epic! My diet can start next week,' one excited customer said.
Another added, 'I'll be there at opening.'
While a third wrote, 'Finally a place I visit daily - at 7:30am I'm bound to actually get my hands on one before they sell out!'
The brand's decision to partner with Pistachio Papi - a cult Australian spread known for its ultra-rich texture and vibrant green hue - is set to draw even bigger crowds.
Pistachio Papi first shot to fame with exclusive pop-ups that attracted kilometre-long queues, including a collaboration with Sydney bakery Son of a Baker in November 2023.
Jars of the creamy spread vanished - more than 2,000 were bought in just 48 hours - and customers even hired strangers for up to $300 via Airtasker to wait in line for them.
The simple nut spread had become a cult sensation.
With Bakers Delight now rolling out pistachio to more than 500 stores nationwide, the Danish could become the most accessible pistachio dessert in the country - and possibly the most in-demand.
But the pistachio craze didn't start in Australia - it started online.
Enter the Dubai chocolate phenomenon, which has triggered global demand that's overtaxed pistachio supply chains.
Created in 2021 by Fix Dessert Chocolatier in Dubai, the original Dubai chocolate bar - nicknamed Can't Get Knafeh of It - features a luscious pistachio-tahini cream layered with crispy kataifi pastry, all coated in milk chocolate.
After a TikTok video of the bar went viral in late 2023, the internet couldn't get enough.
It has now been viewed over 120 million times, inspiring countless imitators - from croissants to ice creams to triple-pistachio cronuts.
Even supermarket giants like Costco, Trader Joe's, Shake Shack, Dunkin' and Lindt are jumping on the pistachio bandwagon, launching their own versions - even a Dubai chocolate-inspired espresso martini can from a UK retailer.
The Middle Eastern-inspired flavour is undeniably the flavour of 2025.
With the Dubai chocolate trend having popularised pistachio as a status dessert, Bakers Delight's with-the-times Danish feels perfectly positioned.
The creamy custard and flaky pastry echo that famed chocolate bar - without the couture prices.
And for many Australians, having the Pistachio Papi experience available across every suburb is a dream come true.
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