Reliance doubles down on quick commerce with Ajio, JioMart
Reliance Retail
's fashion and lifestyle platform
Ajio
has entered the
quick commerce
race, launching same-day and next-day delivery across 26 cities.
Ajio's priority delivery service spans across metros like Bengaluru, Mumbai, Delhi, Hyderabad, and Chennai, and is available for international labels like Diesel and Emporio Armani to Reliance's in-house brands such as Buda Jeans and Fyre Rose.
As per its investor presentation, the platform added 1.9 million new customers in the quarter and has also integrated Chinese fast fashion brand Shein across the Ajio app, web, and store-in-store formats.
Last year in December, its rival Myntra introduced a 30-minute delivery service - M-Now, which delivers fashion and beauty products using dark stores, run by third parties and retail stores of fashion brands. Similarly, Nykaa, last year, began offering same-day and next-day deliveries in select cities.
Fashion — the second-largest category in e-commerce — is increasingly making its way to quick commerce platforms. Brands such as Puma, Levi's, Adidas, Decathlon and Bata are now available on Zepto, Swiggy Instamart, and Blinkit.
Before Ajio, Reliance entered the quick commerce space in mid-2024 with its grocery arm
JioMart
. According to the company's Q4 FY25 presentation, JioMart now operates quick delivery across over 4,000 pin codes via over 2,100 stores.
The platform witnessed a 2.4 times quarter-on-quarter growth in daily gross orders in Q4 FY25, with average daily orders up 62 per cent year-on-year, the presentation read.
JioMart's model now includes under-30-minute delivery, scheduled options, and daily subscriptions. The app now has a dedicated 'Quick' tab for ultra-fast deliveries and a 'Scheduled' section for planned purchases.
Reliance Retail saw its net profit jump 29 per cent year-on-year to Rs 3,545 crore for the fourth quarter of FY2025. Its revenue rose by 16.3 per cent YoY to Rs 78,622 crore for the January - March quarter.
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